We will help you to tell your story. We connect media and creative for the most effective combination of services.

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90 minut

Konzultace ZDARMA

MEDIA PLÁNOVÁNÍ & NÁKUP

TV, online (desktop&mobil), OOH, radio, tisk, podcasty

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ANALÝZY & AUDITY

Trhy&segmenty, procesy, cílová skupina, konkurence efektivita kampaní

KOMUNIKAČNÍ STRATEGIE

Cíle a měřitelná KPI, vhodné mediatipy, rozpočet, timing

KREATIVNÍ KONCEPCE

Archetyp značky, definice brand assets, testování nápadů i kampaní

KREATIVNÍ EXEKUCE

TV a video produkce, radio, bannery, weby, obsah, tisk, OOH

MEDIA PLÁNOVÁNÍ & NÁKUP

TV, online (desktop&mobil), OOH, radio, tisk, podcasty

l

ANALÝZY & AUDITY

Trhy&segmenty, procesy, cílová skupina, konkurence efektivita kampaní

KOMUNIKAČNÍ STRATEGIE

Cíle a měřitelná KPI, vhodné mediatipy, rozpočet, timing

KREATIVNÍ KONCEPCE

Archetyp značky, definice brand assets, testování nápadů i kampaní

KREATIVNÍ EXEKUCE

TV a video produkce, radio, bannery, weby, obsah, tisk, OOH

Aeroweb-RTB

For this client we have been running PPC ads for several years, in 2016 we have also included RTB in the form of retargeting, which means re-inviting the users who previously visited the web site. This translated well in sales on the web. During spring, we have also set up a prospective RTB campaign (targeting new potential customers) in agreement with the client.

Annonce – PPC

For this client, we have created new large-volume content campaigns at Annonce.cz.

DAS – PPC

We help the client to build awareness of the legal protection insurance service and to attract new customers. The aim of the campaigns is to attract applicants for legal expenses insurance.

ASUS – RTB

RTB se klientovi osvědčilo i v předchozích kampaních díky možnostem cílení na konkrétní publika, spolu s reklamou ve vyhledávání se jedná o klíčový komunikační kanál. I díky typu produktu a povaze cílové skupiny je online reklama nejefektivnějším způsobem komunikace.

Aeroweb – PPC

Díky našemu řešení se podařilo za dobu spolupráce snížit náklady na objednávku o více než čtyřicet procent a počet objednávek zvýšit na téměř čtyřnásobek.

FMCG – Youtube

Given the target group, we chose YouTube as the main channel of communication, because we can reach up to 3 million from the nearly 6 million population 18-55 age range. We targeted the campaign according to the interests and themes relevant to the target group. We focused the theme targetting on Health, Home and Garden, Sports, Fitness, Food and Drink. The interest targeting was: Home and Garden, Food and Drink, Appearance and Physical Fitness, Sport and Fitness.

They say about us

Stanislav Tošner, Senior Marketing/PR specialist – ASUS

Magnas has been helping us develop brand awareness and grow the knowledge of our products as early as 2014. As for the cooperation, we mostly value the professional approach and almost immediate processing of all requirements.

Alena Burdová, Specialista online marketingu – Uniqa

We started cooperating with Magnas at the end of 2017 when they handled banners for us. We are very fond of their creativity, their work enthusiasm, and amazingly fresh ideas. We want to continue to work with the agency, especially because they can always capture the job in the most creative way possible.

Michal Kratochvíl, Marketingový specialista – D.A.S.

We have established our first collaboration with Magnas in 2013. Magnas is particularly helpful in the field of performance marketing. The flexibility and the professional approach of the agency suit our needs perfectly. Thanks to the expertise of Honza Farlik and the entire agency team, we are constantly growing and almost immediately responding to the emerging industry trends.

Radek Finkous, Marketing director – Dámejídlo s.r.o.

We have been mostly cooperating with Magnas Media while implementing offline campaigns, especially in TV and OOH, from mid-2016. The Agency's flexible approach to our requirements and effective budget planning are the reasons why our relationship makes sense. Orientation in the TV market and the ability to plan more deeply according to the behavior of target groups is a crucially added value for our online business.

Lenka Černá, CEO – Annonce a.s.

We have been cooperating with Magnas since the beginning of 2016, particularly in the field of performance marketing, impact and brand campaigns. What we most appreciate is the flexibility and problem-solving approach in connection with our requirements and objectives. To be specific, especially Honza Farlik is a person in the right place and possesses deep knowledge in the field. The long-term cooperation has proven to be highly effective as it brings us new users of our services.

News

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Hledáme nového kolegu. Performance Specialist Senior (PPC)

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Hledáme nového kolegu. Performance Specialist (PPC)

Máš minimálně roční zkušenost se správou a řízením online performance kampaní? Zvládáš bez problémů práci na více projektech? Jsi tak trochu analytik, vidíš čísla v souvislostech a umíš je interpretovat a využít pro zlepšení výsledků? Dokážeš hlídat a ještě lépe...

TOP 6 trendů v grafickém designu v roce 2020

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Ať se nám to líbí nebo ne, rok 2019 se pomalu blíží ke konci. Pojďte se tedy s námi podívat, na jaké grafické prvky bude dobré se zaměřit v příštím roce, abyste u klientů zabodovali!

Robert Renč

Robert Renč

Managing Partner / Strategy Director

Robert has a lot of stories, and he's going to help you tell yours as well. He has been active in marketing, advertising, and team management since about 2001. He studied Marketing Communications and has extensive experience working for clients of the largest media houses in the Czech Republic. He got his first computer in 1988, yet he still prefers personal contact with clients. He gained his experiences in Centrum Holdings, TV Nova, TV Prima. Apart from that, he worked with the following clients:: HUDY sport, Salomon, Equa bank, Dámejídlo.cz, Dotykačka, Igráček, Annonce.

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Alena Burdová

Alena Burdová

Performance Specialist
Project Leader

Project Leader

Petr Jelínek

Petr Jelínek

Partner/Business Director

Petr za svoji téměř 20 letou pracovní kariéru prošel všemi zásadními médii v Čechách, budováním a řízením obchodních oddělení se podílel na jejich růstu. Byl jedním z průkopníků internetové reklamy, propojoval svět online a televize, rozjížděl a standardizoval prodej videoreklamy, přes reklamní technologie spojoval Facebook s inzerenty. Nikdy se nebál velkých nebo zdánlivě nemožných projektů.

Zkušenosti sbíral v:
Business Factory / ROI Hunter, TV Prima, Sanoma, TV Nova, Centrum Holdings, Mladá Fronta

Pomáhal mimo jiné těmto klientům:
Fortuna CZ/SK/PL/RO/HR, Tchibo CZ/SK, Peugeot / Citroen, GroupeSEB CZ/SK/HU a další

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Katka Jiříková

Katka Jiříková

Media Specialist

Katka has been involved in marketing, respectively online marketing for almost 5 years. Apart from online media, she focuses on offline media planning. However, she is primarily in love with YouTube and video campaigns, which she specializes in. Another part of her work is the development of relationships with clients, evaluation of campaigns and subsequent interpretation.
She gained experience in H1.cz

and worked with the following clients: Biersdorf, SABMiller, Henkel, Meggle, ASUS, Equa bank.

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Lucia Fleissigova

Lucia Fleissigova

Lucia se v marketingu pohybuje od roku 2006. Své zkušenosti sbírala v Slovenském rozhlase, kam nastoupila  hned po absolvovaní studia marketingové komunikace. Pro rádia plánovala mediální spolupráce, charitativní akce, ale i nestandardní kampaně přímo na míru pro klienty. Své dovednosti později rozšířila o plánovaní online kampaní a reklamy v mobilu.
Zkušenosti sbírala:
Slovenský rozhlas, Centrum Holdings, Vodafone
Pomáhala klientům:
CK Fischer, Skyeurope, Ryanair, Redbull, SlovArt
Content specialist

Content specialist

Martin Šafra

Martin Šafra

Managing Partner / Media Director

Martin has worked in the field of digital marketing since 2004. Since then, he has been gaining experience in the major media houses and agencies. With his insight into the media market and client experience, he can negotiate the best conditions for you and build the best media plan suitable for all your needs. He gained experience in Prima TV, Centrum Holdings, OMD Czech.

He worked with the following cliens: GE Money Bank, PSA, LBBW, RAKO, McDonald's, ASUS, FIO, Equa Bank, HUDYsport, Dotykačka.

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Vítězslav Mareš

Vítězslav Mareš

Creative Director

Víťa has been in the creative environment of advertising since 2001. He gained experience as a team leader / senior art director at Young and Rubicam, from where he has subsequently moved to the position of Creative Director to Geronimo agency. In the summer of 2017, he became the Partner/ Creative Director at Magnas Creative. The projects he participated in were awarded 11 creative prizes (Louskáček, Czech Direkt, Tolerance Program). He gained experience in Dimar, Lemonade, BMD advertising, Young and Rubicam, Geronimo.

He worked with the following clients: Česká spořitelna, Vodafone, Bosch, Porsche, Staropramen, Glenmark, Holmes place.

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Lucia Compeľová

Lucia Compeľová

Graphic designer
Lucia has been involved in graphic design since 2009. Already during her studies, she gained work experience in creative companies via internships. After her studies, she mainly focused on packaging design. She enjoys implementing ideas into all her projects.
She considers herself lucky for working in Magnas where idea realizations are a huge part of her job. In addition, she is devoted to online as well as graphic prints and is involved in campaigning. She has gained experience in Albi, Burda, Prestima, Maison d’idée.

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