Continental
Czech Republic
social media
How we increased interaction on Continental Czech Republic's
career social networks by 173%
About the client
Continental Czech Republic is part of the multinational Continental Group.
Seven plants in the Czech Republic manufacture interior electronics, fuel transport units, engine and transmission control units, sensors, brake systems, windscreen washer nozzles, pumps and other components. The company is one of the largest employers in the Czech Republic and places an emphasis on innovation and technological progress.
What was our task?
01
Providing complete management of Facebook and LinkedIn social networks for the Continental Czech Republic career profile.
02
Creating and optimizing content for maximum target group engagement.
03
Increasing the reach of posts and user interaction.
04
Coordinating regional HR teams and ensuring consistent communication.
What we achieved
3X
higher interaction
We increased interaction with content on Facebook by almost 3x (engagement rate +173%)
2X
more comments
2X
more shares
We increased interaction with content on Facebook in the form of shares by almost 2X (engagement rate +80%)
How did we do it?
Targeted and creative content strategy
Graphics, copywriting,
and PPC under one umbrella
Continuous testing
and optimization
- We worked with the client to create a publication plan.
- We focused on diverse and attractive content: job offers, employee stories, news from production, and CSR activities.
- We adapted the texts and visuals to the specifics of each platform.
- We designed and created graphics for individual posts.
- We prepared catchy texts and relevant descriptions.
- We optimized paid promotion for maximum reach and engagement.
- We analysed the performance of posts and adjusted the strategy based on the data.
- We focused on user interactivity and adapted the communication style.
How did we do it?
Targeted and creative content strategy
- We worked with the client to create a publication plan.
- We focused on diverse and attractive content: job offers, employee stories, news from production, and CSR activities.
- We adapted the texts and visuals to the specifics of each platform.
Graphics, copywriting,
and PPC under one umbrella
- We designed and created graphics for individual posts.
- We prepared catchy texts and relevant descriptions.
- We optimized paid promotion for maximum reach and engagement.
Continuous testing
and optimization
- We analysed the performance of posts and adjusted the strategy based on the data.
- We focused on user interactivity and adapted the communication style.
Challenges overcome
One of the main challenges was to engage a larger audience and motivate people to comment and share content more actively. We achieved this by launching themed campaigns, such as the “Women in Automotive” series, which generated a wide response and prompted many users to comment. The success of this series inspired us to create other themed series that promote a positive perception of the brand as a progressive and inclusive employer.
Example of social media content
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