FMCG – Youtube

FMCG – Youtube

Given the target group, we chose YouTube as the main channel of communication, because we can reach up to 3 million from the nearly 6 million population 18-55 age range. We targeted the campaign according to the interests and themes relevant to the target group. We focused the theme targetting on Health, Home and Garden, Sports, Fitness, Food and Drink. The interest targeting was: Home and Garden, Food and Drink, Appearance and Physical Fitness, Sport and Fitness.

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