We work for your success. We build on a very close link between strategy, media planning, offline and online performance, creative ideas and production.

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Who are we?

We help businesses develop the story of their brand, bring a strategic insight into their business, or even „only“ help the growth of sales. Every organization has different needs, which is why we are helping to set the right goals together. Thanks to an effective and targeted strategy, we can optimize your costs. We have the qualifications as well as much needed background for creating and implementing successful and functional campaigns.

 

Media

 

We listen, discuss and analyze your needs and work to fulfill them. We offer the necessary background to successfully execute your campaigns. We enjoy discovering new approaches in advertising and we are not afraid to experiment.

 

Performance

 

We strive for continuous improvement of outcomes. We're not maintenance workers. We are not satisfied if until we achieve positive trends in figures (year-on-year or month-on-month, ideally both). We pay off for our clients. We will recommend a service that will prove itself through long-term improvements in your results.
We pay off for our clients. We will recommend a service that will prove itself through long-term improvements in your results.

Creative

 

We are storytellers. Emotions play a huge role in making decisions. That is why our approach comes out of years of experience. We know what works and we are aware of dead ends which we can easily locate. Design that works. Creating a nice visual is easy. However, creating a design that will be enjoyable as well as functional requires real professionals.

Aeroweb-RTB

For this client we have been running PPC ads for several years, in 2016 we have also included RTB in the form of retargeting, which means re-inviting the users who previously visited the web site. This translated well in sales on the web. During spring, we have also set up a prospective RTB campaign (targeting new potential customers) in agreement with the client.

Annonce – PPC

For this client, we have created new large-volume content campaigns at Annonce.cz.

DAS – PPC

We help our client build awareness about legal protection insurance services they offer, while gain new customers. The goal of these campaigns was to bring potential buyers who need legal protection insurance.

ASUS – RTB

RTB proved as effective in prior campaigns thanks to specific audience targeting, together with advertisements in searches, these two co-create a key communication channel, one we know expertly and can maximize its results.

Aeroweb – PPC

Thanks to our suggested solution, we helped to cut costs endured during ordering process by more than forty percent, while increasing orders four times.

FMCG – Youtube

Given the target group, we chose YouTube as the main channel of communication, because we can reach up to 3 million from the nearly 6 million population 18-55 age range. We targeted the campaign according to the interests and themes relevant to the target group. We focused the theme targetting on Health, Home and Garden, Sports, Fitness, Food and Drink. The interest targeting was: Home and Garden, Food and Drink, Appearance and Physical Fitness, Sport and Fitness.

They say about us

Stanislav Tošner, Senior Marketing/PR specialist – ASUS

Magnas has been helping us develop brand awareness and grow the knowledge of our products as early as 2014. As for the cooperation, we mostly value the professional approach and almost immediate processing of all requirements.

Alena Burdová, Specialista online marketingu – Uniqa

We started cooperating with Magnas at the end of 2017 when they handled banners for us. We are very fond of their creativity, their work enthusiasm, and amazingly fresh ideas. We want to continue to work with the agency, especially because they can always capture the job in the most creative way possible.

Michal Kratochvíl, Marketingový specialista – D.A.S.

We have established our first collaboration with Magnas in 2013. Magnas is particularly helpful in the field of performance marketing. The flexibility and the professional approach of the agency suit our needs perfectly. Thanks to the expertise of Honza Farlik and the entire agency team, we are constantly growing and almost immediately responding to the emerging industry trends.

Radek Finkous, Marketing director – Dámejídlo s.r.o.

We have been mostly cooperating with Magnas Media while implementing offline campaigns, especially in TV and OOH, from mid-2016. The Agency's flexible approach to our requirements and effective budget planning are the reasons why our relationship makes sense. Orientation in the TV market and the ability to plan more deeply according to the behavior of target groups is a crucially added value for our online business.

Lenka Černá, CEO – Annonce a.s.

We have been cooperating with Magnas since the beginning of 2016, particularly in the field of performance marketing, impact and brand campaigns. What we most appreciate is the flexibility and problem-solving approach in connection with our requirements and objectives. To be specific, especially Honza Farlik is a person in the right place and possesses deep knowledge in the field. The long-term cooperation has proven to be highly effective as it brings us new users of our services.

News

NOVÝ VIDEOSPOT PRO DIGI TV aneb, co se vaří pod pokličkou…

Pro klienta Digi TV nás čekalo natáčení spotu pro jejich službu Chytrá anténa. Chytrá anténa je nabídka televizních programů přes internet, která má nejen své specifické benefity v porovnání s klasickou televizí, ale také funguje na bázi internetu a tudíž není závislá na ani analogové anténě, ale ani na pozemní digitální anténě DVB-T, na kterou bude koncem tohoto roku aplikován nový standard pod názvem DVB-T2.

CHCETE ZVÝŠIT KONVERZNÍ POMĚR ESHOPU S G PAY?

Google Pay zatím známe především jako možnost platit telefonem v obchodě či jinde v offline světě. Od loňského podzimu se ale tlačítko G Pay objevuje i na webech. Nejde přitom jen o způsob platby.

Robert Renč

Robert Renč

Managing Partner / Strategy Director

Robert has a lot of stories, and he's going to help you tell yours as well. He has been active in marketing, advertising, and team management since about 2001. He studied Marketing Communications and has extensive experience working for clients of the largest media houses in the Czech Republic. He got his first computer in 1988, yet he still prefers personal contact with clients. He gained his experiences in Centrum Holdings, TV Nova, TV Prima. Apart from that, he worked with the following clients:: HUDY sport, Salomon, Equa bank, Dámejídlo.cz, Dotykačka, Igráček, Annonce.

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Martin Šafra

Martin Šafra

Managing Partner / Media Director

Martin has worked in the field of digital marketing since 2004. Since then, he has been gaining experience in the major media houses and agencies. With his insight into the media market and client experience, he can negotiate the best conditions for you and build the best media plan suitable for all your needs. He gained experience in Prima TV, Centrum Holdings, OMD Czech.

He worked with the following cliens: GE Money Bank, PSA, LBBW, RAKO, McDonald's, ASUS, FIO, Equa Bank, HUDYsport, Dotykačka.

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Zlatko Teskeredžič

Zlatko Teskeredžič

Programatic Leader

He has been working in online marketing since 2008. His journey started as a media planner for display ads for large international companies such as O2, Lactalis or Nestlé. He managed the online department at the Zenith Media Agency for three years, where he was responsible for complete online strategy for key clients. Currently, he is mainly involved in programmatic shopping, where he enjoys in the ever-expanding possibilities for online advertising. In his spare time, he likes to travel, do sports and he is devoted to film theater, and moderation. He gained experience in Zenith, Spiritmedia.

He worked with the following clients: EquaBank, O2 Czech Republic, Nestlé, Toyota.

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Jiří Böhm

Jiří Böhm

Online Client Leader

Jiří has 11 years of experience in the business position in Seznam.cz, where he had the opportunity to learn and see how hundreds of companies work not only from the perspective of communication. In Magnas he continues helping companies to develop business and to meet their goals. He knows that online marketing is not just about PPC and bringing users to the client's site. He constantly stays alerted and monitors all market news so that clients always have the best solutions.

He gained experience in Seznam.cz. Among other things, he worked with the following clients: eobuv.cz, Bolf.cz, or Fispogroup.cz.

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Alena Burdová

Alena Burdová

Performance Specialist
Petra Sokolová

Petra Sokolová

Creative Account Manager

Petra began her marketing career in 2004 in the United States, where she worked for 15 years and gained a range of experience in traditional marketing, branding, sales, and graphic communications. While working with clients, her extensive knowledge enables her to come up with creative solutions that she can implement into functional campaign designs and is able to execute them with high efficiency. In the past, she worked with agencies such as Nike, ESPN, UFC, Continetal Tire, Oregon Trailblazers, MGM Hotels and Las Vegas Restaurant Association.

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Petr Hanisch

Petr Hanisch

Client Leader

Petr has worked in the Magnas team for over two years. His daily job is to be in day-to-day contact with clients and to make sure they have everything they need to carry out effective campaigns. He solves the needs of his clients with love and speed.
He gained experience: as a business director at Kurzy.cz

He worked with the following clients: Direct Insurance Company, Spa Teplice, Czechtrade, EFKO, NNIP

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Katka Jiříková

Katka Jiříková

Media Specialist

Katka has been involved in marketing, respectively online marketing for almost 5 years. Apart from online media, she focuses on offline media planning. However, she is primarily in love with YouTube and video campaigns, which she specializes in. Another part of her work is the development of relationships with clients, evaluation of campaigns and subsequent interpretation.
She gained experience in H1.cz

and worked with the following clients: Biersdorf, SABMiller, Henkel, Meggle, ASUS, Equa bank.

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Petr Jelínek

Petr Jelínek

Partner/Business Director

During his almost 20-year long career, Petr has worked in all the major media in the Czech Republic, where he contributed to their growth by building and managing sales departments. He was one of the pioneers of online advertising, connecting the world of online and television, launching and standardizing the sale of video ads, connecting Facebook to advertisers through advertising technology. He was never afraid of big or seemingly impossible projects.

He gained his experience in:
Business Factory / ROI Hunter, TV Prima, Sanoma, TV Nova, Centrum Holdings, Mladá Fronta.

Among other things, he worked with the following clients:
Fortuna CZ / SK / PL / RO / HR, Tchibo CZ / SK, Peugeot / Citroen, GroupeSEB CZ / SK / HU and others.

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Project Leader

Project Leader

Lucia Compeľová

Lucia Compeľová

Graphic designer
Lucia has been involved in graphic design since 2009. Already during her studies, she gained work experience in creative companies via internships. After her studies, she mainly focused on packaging design. She enjoys implementing ideas into all her projects. She considers herself lucky for working in Magnas where idea realizations are a huge part of her job. In addition, she is devoted to online as well as graphic prints and is involved in campaigning.
She has gained experience in Albi, Burda, Prestima, Maison d’idée.
Content specialist

Content specialist

Vítězslav Mareš

Vítězslav Mareš

Creative Director

Víťa has been in the creative environment of advertising since 2001. He gained experience as a team leader / senior art director at Young and Rubicam, from where he has subsequently moved to the position of Creative Director to Geronimo agency. In the summer of 2017, he became the Partner/ Creative Director at Magnas Creative. The projects he participated in were awarded 11 creative prizes (Louskáček, Czech Direkt, Tolerance Program). He gained experience in Dimar, Lemonade, BMD advertising, Young and Rubicam, Geronimo.

He worked with the following clients: Česká spořitelna, Vodafone, Bosch, Porsche, Staropramen, Glenmark, Holmes place.

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Jan Farlík

Jan Farlík

Performance Leader

Honza has been working in the online environment since 2005. He gained experiences as a PPC campaigner at Mall.cz between 2007-2013, where he learned a lot about foreign markets as well as program automation of campaigns. Since 2013, he worked for Effectix, where he worked for more than 100 clients. In 2015, he started working for Magnas Performance. He gained experience in Mall.cz, Effectix.com

He worked with the following clients: Equa Bank, Mall.cz, Sconto furniture, Herbalife, Salomon, Annonce.

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Katka Kráľovská

Katka Kráľovská

Office Manager

Katka is key in making the team feel comfortable at their workplace and helps them to fully engage with their job and clients. She is in charge of running the office, billing, parties, and many other things the team could not do without. She gained experience in CSA, Equa bank a.s., Dobrá vína s.r.o.

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Adriana Suska

Adriana Suska

Social Media Strategist

Adriana has entered the social media world in 2011. Since then, she has been managing corporate profiles and advertising campaigns on social networks for hundreds of clients. She has gained her greatest experience in Mediatel digital agency, where she spent 6 years. She enjoys seeking for new opportunities that social media constantly offer, and implement them into a brand and business communication strategy. When Adriana is not online, she loves reading books and is interested in 3D.

She has gained experience in:
MEDIATEL spol. s.r.o., Kulina, Asus Czech, Svengali Communications

Among other things, she worked with the following clients:
Havex-car, Bauhaus, Varta Consumer, BISAKU, UP Czech Republic, Loucen Castle, VšeProKolo.cz, FloorFloor,Plzeňský Prazdroj.

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Media planner

Media planner

7 + 9 =

MAGNAS MEDIA S.R.O.

Mošnova 45
150 00 Praha 5
+420 608 219 698
magnas@magnas.cz

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DIČ: CZ 242 25 584

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