{"id":226981,"date":"2025-04-17T14:03:47","date_gmt":"2025-04-17T12:03:47","guid":{"rendered":"https:\/\/www.magnas.cz\/?page_id=226981"},"modified":"2025-04-25T11:37:58","modified_gmt":"2025-04-25T09:37:58","slug":"continental","status":"publish","type":"page","link":"https:\/\/www.magnas.cz\/en\/continental\/","title":{"rendered":"Continental"},"content":{"rendered":"

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<\/span><\/span>Continental
Czech Republic<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|||on|||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“14px“ custom_margin=“28px||28px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span>social media<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“||||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“20px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>How we increased interaction on Continental Czech Republic's
<\/span>career social networks by 173%<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“6px||1px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][dsm_lottie lottie_url=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Continental_Animace_1.json“ loop_no_times=“10″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/dsm_lottie][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“90px|||||“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>About the client<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span><\/span>Continental Czech Republic is part of the multinational Continental Group.
Seven plants in the Czech Republic manufacture interior electronics, fuel transport units, engine and transmission control units, sensors, brake systems, windscreen washer nozzles, pumps and other components. The company is one of the largest employers in the Czech Republic and places an emphasis on innovation and technological progress.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“80px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Photo_2-persons.jpg“ title_text=“Photo_2 persons“ _builder_version=“4.27.4″ _module_preset=“default“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Photo_building.jpg“ title_text=“Photo_building“ _builder_version=“4.27.4″ _module_preset=“default“ width=“93%“ custom_padding=“||||false|false“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“39px|||||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ header_text_align=“left“ text_orientation=“center“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>What was our task?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>01<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#0a143b“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span><\/span><\/span>Providing complete management of Facebook and LinkedIn social networks for the Continental Czech Republic career profile.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>02<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#0a143b“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span><\/span><\/span>Creating and optimizing content for maximum target group engagement.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>03<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#0a143b“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span><\/span><\/span>Increasing the reach of posts and user interaction.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>04<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#0a143b“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span><\/span><\/span>Coordinating regional HR teams and ensuring consistent communication.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ custom_margin=“-21px|||||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ custom_padding=“||28px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>What we achieved<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.27.3″ _module_preset=“default“ custom_margin=“37px|auto||auto|false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“3X“ _builder_version=“4.27.3″ _module_preset=“default“ title_level=“h3″ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“|156px|||false|false“ custom_padding=“30px||25px|25px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22background_color%22%93}“][\/et_pb_heading][et_pb_heading title=“vy\u0161\u0161\u00ed interakce“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]<\/p>\n

We increased interaction with content on Facebook by almost 3x (engagement rate +173%)<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“2X“ _builder_version=“4.27.3″ _module_preset=“default“ title_level=“h3″ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“gcid-0707a204-74e9-403a-a9e2-825eb30f446e“ custom_margin=“|156px|||false|false“ custom_padding=“30px||25px|25px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{%22gcid-0707a204-74e9-403a-a9e2-825eb30f446e%22:%91%22background_color%22%93}“][\/et_pb_heading][et_pb_heading title=“v\u00edce koment\u00e1\u0159\u016f“ _builder_version=“4.27.4″ _module_preset=“default“ title_font=“||||||||“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]We increased interaction with content on Facebook in the form of comments by 2x (engagement rate +101%)<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“2X“ _builder_version=“4.27.3″ _module_preset=“default“ title_level=“h3″ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“#bbbbbb“ custom_margin=“|156px|||false|false“ custom_padding=“30px||25px|25px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][\/et_pb_heading][et_pb_heading title=“v\u00edce sd\u00edlen\u00ed“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]Zv\u00fd\u0161ili jsme t\u00e9m\u011b\u0159 2x interakci
\nWe increased interaction with content on Facebook in the form of shares by almost 2X (engagement rate +80%)<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ disabled_on=“on|on|off“ _builder_version=“4.27.4″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“38px||66px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ text_orientation=“center“ custom_margin=“||45px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>How did we do it?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Targeted and creative content strategy<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Graphics, copywriting,
and PPC under one umbrella<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Continuous testing
and optimization<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.27.3″ _module_preset=“default“ custom_margin=“33px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n