{"id":234332,"date":"2025-08-26T10:49:35","date_gmt":"2025-08-26T08:49:35","guid":{"rendered":"https:\/\/www.magnas.cz\/?page_id=234332"},"modified":"2025-08-26T18:31:47","modified_gmt":"2025-08-26T16:31:47","slug":"lazne-jachymov","status":"publish","type":"page","link":"https:\/\/www.magnas.cz\/en\/lazne-jachymov\/","title":{"rendered":"L\u00e1zn\u011b J\u00e1chymov"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“49px“ text_line_height=“1.2em“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>L\u00e1zn\u011b J\u00e1chymov<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|||on|||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“14px“ custom_margin=“28px||28px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span>HR kampa\u0148<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“||||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“20px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Jak jsme na\u0161li v rekordn\u011b kr\u00e1tk\u00e9m \u010dase fyzioterapeuty
a sestry pro L\u00e1zn\u011b J\u00e1chymov. Smlouvy jsme podepsali
je\u0161t\u011b p\u0159ed koncem kampan\u011b.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“6px||1px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][dsm_lottie lottie_url=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/1_jachymov-hero_banner.json“ loop_no_times=“10″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/dsm_lottie][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“90px|||||“ global_colors_info=“{}“][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>About the client<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span><\/span><\/span>L\u00e9\u010debn\u00e9 l\u00e1zn\u011b J\u00e1chymov jsou sou\u010d\u00e1st\u00ed \u0159et\u011bzce Axxos Hotels & Resorts. Nach\u00e1z\u00ed se v Karlovarsk\u00e9m kraji, ve sv\u011btozn\u00e1m\u00e9m l\u00e1ze\u0148sk\u00e9m troj\u00faheln\u00edku, kter\u00fd l\u00e1k\u00e1 statis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f ro\u010dn\u011b. K l\u00e1ze\u0148sk\u00e9 p\u00e9\u010di vyu\u017e\u00edvaj\u00ed unik\u00e1tn\u00ed radonovou vodu. L\u00e1zn\u011b zam\u011bstn\u00e1vaj\u00ed v\u00edce ne\u017e 600 zam\u011bstnanc\u016f zdravotnick\u00fdch i jin\u00fdch profes\u00ed. Spole\u010dnost L\u00e9\u010debn\u00e9 l\u00e1zn\u011b J\u00e1chymov a.s. z\u00edskala v r\u00e1mci hodnocen\u00ed CZECH TOP 100 sk\u00f3ringov\u00e9 ocen\u011bn\u00ed Czech Stability Award a za\u0159adila se tak mezi nejstabiln\u011bj\u0161\u00ed firmy v \u010cesk\u00e9 republice.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“2_5,3_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“80px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“2_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_video src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/Fakta_cisla_jachymov_2.mp4″ module_class=“dm-autoplay“ _builder_version=“4.27.4″ _module_preset=“default“ transform_scale=“108%|108%“ transform_translate=“0px|16px“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/3_1210962294463828.rxeMkKUcvltzzrz53J4U_height640.png“ title_text=“3_1210962294463828.rxeMkKUcvltzzrz53J4U_height640″ _builder_version=“4.27.4″ _module_preset=“default“ border_radii=“on|20px|20px|20px|20px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“90px|||||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ header_text_align=“left“ text_orientation=“center“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>What was our task?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>01<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>Pos\u00edlit t\u00fdm zdravotnick\u00e9ho person\u00e1lu<\/strong>.<\/span> <\/span>V<\/span> <\/span>regionu<\/span>,<\/span> <\/span>kde<\/span> <\/span>je<\/span> <\/span>obt\u00ed\u017en\u00e9<\/span> <\/span>z\u00edskat<\/span> <\/span>kvalifikovan\u00fd<\/span> <\/span>zdravotnick\u00fd<\/span> <\/span>person\u00e1l<\/span>,<\/span> <\/span>bylo<\/span> <\/span>nutn\u00e9<\/span> <\/span>rychle<\/span> <\/span>oslovit<\/span> <\/span>zku\u0161en\u00e9<\/span> <\/span>fyzioterapeuty<\/span> <\/span>a<\/span> <\/span>zdravotn\u00ed<\/span> <\/span>sestry<\/span>.<\/span> <\/span>Zam\u011b\u0159ili<\/span> <\/span>jsme<\/span> <\/span>se<\/span> <\/span>proto<\/span> <\/span>na<\/span> <\/span>jasnou<\/span> <\/span>a<\/span> <\/span>c\u00edlenou<\/span> <\/span>komunikaci<\/span>,<\/span> <\/span>kter\u00e1<\/span> <\/span>zd\u016fraznila<\/span> <\/span>jedine\u010dn\u00fd<\/span> <\/span>charakter<\/span> <\/span>l\u00e1zn\u00ed<\/span> <\/span>J\u00e1chymov<\/span> <\/span>i<\/span> <\/span>jejich<\/span> <\/span>atraktivn\u00ed<\/span> <\/span>pracovn\u00ed<\/span> <\/span>benefity<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>02<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>Roz\u0161\u00ed\u0159it kan\u00e1ly inzerce<\/strong>.<\/span> <\/span>Pokusy<\/span> <\/span>klienta<\/span> <\/span>prost\u0159ednictv\u00edm<\/span> <\/span>idnes<\/span>.<\/span>cz<\/span> <\/span>ani<\/span> <\/span>na<\/span> <\/span>vlastn\u00edm<\/span> <\/span>webu<\/span> <\/span>nep\u0159inesly<\/span> <\/span>\u017e\u00e1dn\u00fd<\/span> <\/span>v\u00fdsledek<\/span> <\/span>\u2013<\/span> <\/span>inzer\u00e1t<\/span> <\/span>nebyl<\/span> <\/span>aktu\u00e1ln\u011b<\/span> <\/span>dostupn\u00fd<\/span> <\/span>ani<\/span> <\/span>na<\/span> <\/span>str\u00e1nk\u00e1ch<\/span> <\/span>l\u00e1zn\u00ed<\/span> <\/span>a<\/span> <\/span>objevil<\/span> <\/span>se<\/span> <\/span>pouze<\/span> <\/span>na<\/span> <\/span>fyzick\u00e9<\/span> <\/span>n\u00e1st\u011bnce<\/span> <\/span>v<\/span> <\/span>are\u00e1lu<\/span>.<\/span> <\/span>Bylo<\/span> <\/span>tedy<\/span> <\/span>nezbytn\u00e9<\/span> <\/span>hledat<\/span> <\/span>\u00fa\u010dinn\u011bj\u0161\u00ed<\/span> <\/span>a<\/span> <\/span>modern\u011bj\u0161\u00ed<\/span> <\/span>zp\u016fsoby<\/span> <\/span>osloven\u00ed<\/span> <\/span>uchaze\u010d\u016f<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>03<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>P\u0159ij\u00edt s kreativn\u00edm a efektivn\u00edm \u0159e\u0161en\u00edm<\/strong>.<\/span> <\/span>C\u00edlem<\/span> <\/span>bylo<\/span> <\/span>p\u0159ipravit<\/span> <\/span>koncept<\/span>,<\/span> <\/span>kter\u00fd<\/span> <\/span>se<\/span> <\/span>odli\u0161\u00ed<\/span> <\/span>od<\/span> <\/span>b\u011b\u017en\u00fdch<\/span> <\/span>pracovn\u00edch<\/span> <\/span>inzer\u00e1t\u016f<\/span>,<\/span> <\/span>dok\u00e1\u017ee<\/span> <\/span>zaujmout<\/span> <\/span>c\u00edlovou<\/span> <\/span>skupinu<\/span> <\/span>a<\/span> <\/span>motivovat<\/span> <\/span>uchaze\u010de<\/span> <\/span>k<\/span> <\/span>reakci<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“#e84b47″ header_text_align=“center“ module_alignment=“center“ custom_margin=“|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{}“]<\/p>\n

<\/span>04<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span>Oslovit specifickou profesn\u00ed skupinu<\/strong>.<\/span> <\/span>Komunikaci<\/span> <\/span>jsme<\/span> <\/span>zac\u00edlili<\/span> <\/span>na<\/span> <\/span>mu\u017ee<\/span> <\/span>a<\/span> <\/span>\u017eeny<\/span> <\/span>se<\/span> <\/span>zdravotnick\u00fdm<\/span> <\/span>vzd\u011bl\u00e1n\u00edm<\/span> <\/span>\u2013<\/span> <\/span>konkr\u00e9tn\u011b<\/span> <\/span>na<\/span> <\/span>fyzioterapeuty<\/span> <\/span>s<\/span> <\/span>prax\u00ed<\/span> <\/span>v<\/span> <\/span>l\u00e9\u010db\u011b<\/span> <\/span>pohybov\u00e9ho<\/span> <\/span>apar\u00e1tu<\/span> <\/span>a<\/span> <\/span>na<\/span> <\/span>zdravotn\u00ed<\/span> <\/span>sestry<\/span> <\/span>s<\/span> <\/span>prax\u00ed<\/span> <\/span>z<\/span> <\/span>l\u00e1ze\u0148sk\u00e9ho<\/span> <\/span>\u010di<\/span> <\/span>nemocni\u010dn\u00edho<\/span> <\/span>prost\u0159ed\u00ed<\/span>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.24.0″ _module_preset=“default“ custom_margin=“-21px|||||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ custom_padding=“||28px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>What we achieved<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ disabled_on=“on|on|off“ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“24px|auto||auto|false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“45 %“ _builder_version=“4.27.4″ _module_preset=“default“ title_level=“h3″ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ width=“77.7%“ custom_margin=“||||false|false“ custom_padding=“42px|0px|34px|37px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22background_color%22%93}“][\/et_pb_heading][et_pb_heading title=“v\u00edce kontakt\u016f“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ custom_padding=“||0px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||125px||false|false“ custom_padding=“||||false|false“ hover_enabled=“0″ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“ sticky_enabled=“0″]<\/p>\n

<\/span><\/span>Po\u010det z\u00edskan\u00fdch kontakt\u016f jsme nav\u00fd\u0161ili o 45 % oproti p\u016fvodn\u011b stanoven\u00e9mu c\u00edli. Klient si tak mohl vyb\u00edrat s velkou rezervou tak, aby nemusel d\u011blat kompromisy a vybran\u00ed kandid\u00e1ti p\u0159esn\u011b spl\u0148ovali jeho n\u00e1roky.\u00a0<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading _builder_version=“4.27.4″ _module_preset=“default“ title_level=“h3″ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“gcid-0707a204-74e9-403a-a9e2-825eb30f446e“ width=“64%“ custom_margin=“|0px|||false|false“ custom_padding=“42px|0px|42px|33px|false|false“ hover_enabled=“0″ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{%22gcid-0707a204-74e9-403a-a9e2-825eb30f446e%22:%91%22background_color%22%93}“ title=“700″ sticky_enabled=“0″][\/et_pb_heading][et_pb_heading title=“m\u011bn\u011b ne\u017e 700 K\u010d na obsazenou pozici“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ hover_enabled=“0″ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“ sticky_enabled=“0″][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||12px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span>\u00a0S investic\u00ed necel\u00fdch 20 000 K\u010d z\u00edskaly L\u00e1zn\u011b J\u00e1chymov 30 nov\u00fdch zam\u011bstnanc\u016f, co\u017e znamen\u00e1 n\u00e1klady m\u00e9n\u011b ne\u017e 700 K\u010d za ka\u017edou obsazenou pozici.\u00a0
Klient mohl d\u00edky dostate\u010dn\u00e9 rezerv\u011b vylou\u010dit z v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed m\u00e9n\u011b vhodn\u00e9 kandid\u00e1ty\/ky a do neju\u017e\u0161\u00edho v\u00fdb\u011bru tak \u0161li jen ti nejkvalitn\u011bj\u0161\u00ed uchaze\u010di.
<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“2x “ _builder_version=“4.27.4″ _module_preset=“default“ title_level=“h3″ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“#bbbbbb“ width=“47%“ custom_margin=“||||false|false“ custom_padding=“42px|0px|36px|25px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][\/et_pb_heading][et_pb_heading title=“rychleji obsazen\u00e9 pozice“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||63px||false|false“ custom_padding=“||||false|false“ hover_enabled=“0″ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“ sticky_enabled=“0″]<\/p>\n

<\/span><\/span>C\u00edle kampan\u011b byly dosa\u017eeny u\u017e za polovinu pl\u00e1novan\u00e9ho \u010dasu \u2013 v\u00fdsledkem je \u00faspora 50\u202f% oproti p\u016fvodn\u00edmu harmonogramu, a to i d\u00edky tomu, \u017ee\u00a0 po\u010det kandid\u00e1t\u016f vhodn\u00fdch k uzav\u0159en\u00ed kontraktu p\u0159evy\u0161oval po\u010det, kter\u00fd\u00a0 klient stanovil v briefu.\u00a0<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ disabled_on=“off|off|on“ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“24px|auto||auto|false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“45 %“ _builder_version=“4.27.4″ _module_preset=“default“ title_level=“h3″ title_text_align=“center“ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ width=“77.7%“ custom_margin=“||||false|false“ custom_padding=“42px|0px|34px|0px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22background_color%22%93}“][\/et_pb_heading][et_pb_heading title=“v\u00edce kontakt\u016f“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_align=“center“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ custom_padding=“||0px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||15px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span>Po\u010det z\u00edskan\u00fdch kontakt\u016f jsme nav\u00fd\u0161ili o 45 % oproti p\u016fvodn\u011b stanoven\u00e9mu c\u00edli. Klient si tak mohl vyb\u00edrat s velkou rezervou tak, aby nemusel d\u011blat kompromisy a vybran\u00ed kandid\u00e1ti p\u0159esn\u011b spl\u0148ovali jeho n\u00e1roky.\u00a0<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading _builder_version=“4.27.4″ _module_preset=“default“ title_level=“h3″ title_text_align=“center“ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“gcid-0707a204-74e9-403a-a9e2-825eb30f446e“ width=“100%“ custom_margin=“|0px|||false|false“ custom_padding=“42px|0px|42px|0px|false|false“ hover_enabled=“0″ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{%22gcid-0707a204-74e9-403a-a9e2-825eb30f446e%22:%91%22background_color%22%93}“ title=“700″ sticky_enabled=“0″][\/et_pb_heading][et_pb_heading title=“m\u011bn\u011b ne\u017e 700 K\u010d na obsazenou pozici“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_align=“center“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ hover_enabled=“0″ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“ sticky_enabled=“0″][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||12px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span>\u00a0S investic\u00ed necel\u00fdch 20 000 K\u010d z\u00edskaly L\u00e1zn\u011b J\u00e1chymov 30 nov\u00fdch zam\u011bstnanc\u016f, co\u017e znamen\u00e1 n\u00e1klady m\u00e9n\u011b ne\u017e 700 K\u010d za ka\u017edou obsazenou pozici.\u00a0
Klient mohl d\u00edky dostate\u010dn\u00e9 rezerv\u011b vylou\u010dit z v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed m\u00e9n\u011b vhodn\u00e9 kandid\u00e1ty\/ky a do neju\u017e\u0161\u00edho v\u00fdb\u011bru tak \u0161li jen ti nejkvalitn\u011bj\u0161\u00ed uchaze\u010di.
<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“50px|25px|25px|25px|false|false“ border_radii=“on|25px|25px|25px|25px“ global_colors_info=“{}“][et_pb_heading title=“2x “ _builder_version=“4.27.4″ _module_preset=“default“ title_level=“h3″ title_text_align=“center“ title_text_color=“#FFFFFF“ title_font_size=“60px“ background_color=“#bbbbbb“ width=“47%“ custom_margin=“||||false|false“ custom_padding=“37px|0px|36px|0px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][\/et_pb_heading][et_pb_heading title=“rychleji obsazen\u00e9 pozice“ _builder_version=“4.27.4″ _module_preset=“default“ title_text_align=“center“ title_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ title_line_height=“1.3em“ custom_margin=“30px|||||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22title_text_color%22%93}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ header_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ custom_margin=“||33px||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22header_text_color%22,%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span>C\u00edle kampan\u011b byly dosa\u017eeny u\u017e za polovinu pl\u00e1novan\u00e9ho \u010dasu \u2013 v\u00fdsledkem je \u00faspora 50\u202f% oproti p\u016fvodn\u00edmu harmonogramu, a to i d\u00edky tomu, \u017ee\u00a0 po\u010det kandid\u00e1t\u016f vhodn\u00fdch k uzav\u0159en\u00ed kontraktu p\u0159evy\u0161oval po\u010det, kter\u00fd\u00a0 klient stanovil v briefu.\u00a0<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ disabled_on=“on|on|off“ _builder_version=“4.27.4″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“90px||10px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ text_orientation=“center“ custom_margin=“||45px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>How did we do it?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Kreativn\u00ed koncept
na m\u00edru<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Multi-channel PPC strategy<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

<\/span><\/span><\/span>Precise targeting of new users<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.27.3″ _module_preset=“default“ custom_margin=“33px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

    \n
  • <\/span><\/span><\/span>P\u0159ipravili jsme statick\u00e9 kreativy jednotn\u00e9ho \u010dtvercov\u00e9ho form\u00e1tu<\/strong>, ve kter\u00fdch jsou zd\u016frazn\u011bny kl\u00ed\u010dov\u00e9 benefity, tj. 50 000 K\u010d n\u00e1borov\u00fd p\u0159\u00edsp\u011bvek, slu\u017eebn\u00ed byt na rok zdarma, 25 dn\u00ed dovolen\u00e9 a mo\u017enost profesn\u00edho r\u016fstu.<\/span><\/li>\n
  • <\/span><\/span><\/span>Benefit \u201ebyt na rok zdarma\u201c jsme zd\u016fraznili<\/strong> a postavili na prvn\u00ed m\u00edsto, vzhledem k tomu, \u017ee to je nadstandardn\u00ed v\u00fdhoda, kter\u00e1 je zvl\u00e1\u0161t\u011b pro mlad\u00e9 rodiny velmi atraktivn\u00ed.<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

      \n
    • <\/span><\/span><\/span>Zvolili jsme\u00a0 multikan\u00e1lovou strategii s d\u016frazem na online marketing<\/strong>, prim\u00e1rn\u011b v r\u00e1mci platforem META (Facebook, Instagram) a n\u00e1sledn\u00fd remarketing (Sklik) za pou\u017eit\u00ed META Ads Manager a PPC Seznam Sklik.<\/span><\/li>\n
    • <\/span><\/span>Kampan\u011b prob\u00edhaly celkem 6 m\u011bs\u00edc\u016f<\/strong>, v obdob\u00ed duben a\u017e z\u00e1\u0159\u00ed, s v\u00fdjimkou HR off-season (\u010dervenec a\u017e polovina srpna), s rozpo\u010dtem 85 000 K\u010d.<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

        \n
      • <\/span><\/span><\/span>Kampan\u011b odstartovaly na platform\u011b META s c\u00edlen\u00edm na specifick\u00e9 z\u00e1jmy a demografie.\u00a0<\/span><\/li>\n
      • <\/span><\/span><\/span>Od druh\u00e9ho m\u011bs\u00edce jsme \u00fasp\u011b\u0161n\u011b nasadili remarketing pro zv\u00fd\u0161en\u00ed efektivity sb\u011bru web leads<\/strong> a u\u017eivatele jsme p\u0159esm\u011brovali na aktualizovanou landing page axxoshotels.com s web formul\u00e1\u0159em.<\/span><\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ disabled_on=“off|off|on“ _builder_version=“4.27.4″ _module_preset=“default“ min_height=“306.6px“ custom_padding=“90px||10px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ text_orientation=“center“ custom_margin=“||45px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

        <\/span><\/span><\/span>How did we do it?<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

        <\/span><\/span><\/span>Kreativn\u00ed koncept
        na m\u00edru<\/span><\/p>\n

        [\/et_pb_text][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

          \n
        • <\/span><\/span><\/span>P\u0159ipravili jsme statick\u00e9 kreativy jednotn\u00e9ho \u010dtvercov\u00e9ho form\u00e1tu<\/strong>, ve kter\u00fdch jsou zd\u016frazn\u011bny kl\u00ed\u010dov\u00e9 benefity, tj. 50 000 K\u010d n\u00e1borov\u00fd p\u0159\u00edsp\u011bvek, slu\u017eebn\u00ed byt na rok zdarma, 25 dn\u00ed dovolen\u00e9 a mo\u017enost profesn\u00edho r\u016fstu.<\/span><\/li>\n
        • <\/span><\/span><\/span>Benefit \u201ebyt na rok zdarma\u201c jsme zd\u016fraznili<\/strong> a postavili na prvn\u00ed m\u00edsto, vzhledem k tomu, \u017ee to je nadstandardn\u00ed v\u00fdhoda, kter\u00e1 je zvl\u00e1\u0161t\u011b pro mlad\u00e9 rodiny velmi atraktivn\u00ed.<\/span><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

          <\/span><\/span><\/span>Multi-channel PPC strategy<\/span><\/p>\n

          [\/et_pb_text][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

            \n
          • <\/span><\/span><\/span>Zvolili jsme\u00a0 multikan\u00e1lovou strategii s d\u016frazem na online marketing<\/strong>, prim\u00e1rn\u011b v r\u00e1mci platforem META (Facebook, Instagram) a n\u00e1sledn\u00fd remarketing (Sklik) za pou\u017eit\u00ed META Ads Manager a PPC Seznam Sklik.<\/span><\/li>\n
          • <\/span><\/span>Kampan\u011b prob\u00edhaly celkem 6 m\u011bs\u00edc\u016f<\/strong>, v obdob\u00ed duben a\u017e z\u00e1\u0159\u00ed, s v\u00fdjimkou HR off-season (\u010dervenec a\u017e polovina srpna), s rozpo\u010dtem 85 000 K\u010d.<\/span><\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

            <\/span><\/span><\/span>Precise targeting of new users<\/span><\/p>\n

            [\/et_pb_text][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

              \n
            • <\/span><\/span><\/span>Kampan\u011b odstartovaly na platform\u011b META s c\u00edlen\u00edm na specifick\u00e9 z\u00e1jmy a demografie.\u00a0<\/span><\/li>\n
            • <\/span><\/span><\/span>Od druh\u00e9ho m\u011bs\u00edce jsme \u00fasp\u011b\u0161n\u011b nasadili remarketing pro zv\u00fd\u0161en\u00ed efektivity sb\u011bru web leads<\/strong> a u\u017eivatele jsme p\u0159esm\u011brovali na aktualizovanou landing page axxoshotels.com s web formul\u00e1\u0159em.<\/span><\/li>\n<\/ul>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||53px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.24.1″ _module_preset=“default“ custom_padding=“||5px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“1.2em“ text_orientation=“center“ custom_margin=“||7px|||“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

              <\/span><\/span><\/span>Challenges overcome<\/span><\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/4_HR_Jachymov.jpg“ title_text=“4_HR_Jachymov“ _builder_version=“4.27.4″ _module_preset=“default“ border_radii=“on|24px|24px|24px|24px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ specialty_columns=“2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“70px|||||“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

              <\/span><\/span><\/span>Spr\u00e1vn\u00e9 nastaven\u00ed pixelu<\/span><\/p>\n

              [\/et_pb_text][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

                \n
              • <\/span><\/span><\/span>P\u0159ed finalizac\u00ed kampan\u011b jsme se pot\u00fdkali se spr\u00e1vn\u00fdm nastaven\u00edm pixelu tak, aby bylo mo\u017en\u00e9 spustit remarketing. Prvn\u00edch 5 t\u00fddn\u016f od spu\u0161t\u011bn\u00ed jsme ho nemohli vyu\u017e\u00edvat, a kampa\u0148 kv\u016fli tomu neperformovala naplno. I p\u0159esto jsme ale p\u0159ed l\u00e9tem m\u011bli spln\u011bn\u00e9 ukazatele KPI pro pozici zdravotn\u00ed sestry.<\/span><\/li>\n<\/ul>\n

                [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

                <\/span><\/span><\/span>Optimalizace budgetu<\/span><\/p>\n

                [\/et_pb_text][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

                  \n
                • <\/span><\/span><\/span>B\u011bhem l\u00e9ta jsme vypnuli Ads, abychom zbyte\u010dn\u011b nepl\u00fdtvali budgetem v \u201eokurkov\u00e9 sez\u00f3n\u011b\u201c. Pak jsme je op\u011bt spustili naplno.<\/span><\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|600|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“27px“ text_line_height=“1.1em“ header_text_align=“center“ module_alignment=“center“ custom_margin=“-8px|24px|||false|false“ custom_padding=“||||false|false“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

                  <\/span><\/span><\/span>Co si odn\u00e1\u0161\u00edme pro p\u0159\u00ed\u0161t\u011b?<\/span><\/p>\n

                  [\/et_pb_text][et_pb_text module_class=“custom_bullets“ _builder_version=“4.27.4″ _module_preset=“default“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“15px“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

                    \n
                  • <\/span><\/span><\/span>V obdobn\u00fdch projektech bude vhodn\u00e9 je\u0161t\u011b v\u00edce zp\u0159esnit c\u00edlen\u00ed a zam\u011b\u0159it se na sb\u011br v\u011bt\u0161\u00edho po\u010dtu relevantn\u00edch lead\u016f, a to i vzhledem k ni\u017e\u0161\u00ed m\u00ed\u0159e konverznosti v dan\u00e9m typu odv\u011btv\u00ed lidsk\u00fdch zdroj\u016f.<\/span><\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ background_color=“#484848″ custom_padding=“25px|25px|25px|25px|false|false“ border_radii=“on|15px|15px|15px|15px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/5_Posledni-vizual-scaled.gif“ title_text=“5_Posledni vizual“ _builder_version=“4.27.4″ _module_preset=“default“ transform_scale=“120%|120%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.3″ _module_preset=“default“ background_color=“#f1f1f1″ custom_padding=“100px||100px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|700|||||||“ text_text_color=“gcid-a9d8e14e-2f78-408a-a83c-506939196b52″ text_font_size=“39px“ text_line_height=“54px“ text_orientation=“center“ global_colors_info=“{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22text_text_color%22%93}“]<\/p>\n

                    Do you have a project? We would be happy to help you.
                    Contact us today.<\/p>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_button button_url=“\/kontakt“ button_text=“Napl\u00e1nujte si konzultaci“ button_alignment=“center“ _builder_version=“4.27.4″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#8e7ce8″ button_border_width=“0px“ button_border_radius=“31px“ button_use_icon=“off“ background_layout=“dark“ custom_padding=“13px||13px||false|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“||54px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_button button_url=“\/pripadove-studie“ button_text=“Prohl\u00e9dnout dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie“ button_alignment=“center“ _builder_version=“4.27.4″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#0a143b“ button_border_radius=“31px“ button_use_icon=“off“ background_layout=“dark“ custom_padding=“13px||13px||false|false“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

                    L\u00e1zn\u011b J\u00e1chymovHR kampa\u0148Jak jsme na\u0161li v rekordn\u011b kr\u00e1tk\u00e9m \u010dase fyzioterapeutya sestry pro L\u00e1zn\u011b J\u00e1chymov. Smlouvy jsme podepsali je\u0161t\u011b p\u0159ed koncem kampan\u011b.\u00a0

                    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
                    \n\t\t\t\t\t
                    \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>O klientoviL\u00e9\u010debn\u00e9 l\u00e1zn\u011b J\u00e1chymov jsou sou\u010d\u00e1st\u00ed \u0159et\u011bzce Axxos Hotels & Resorts. Nach\u00e1z\u00ed se v Karlovarsk\u00e9m kraji, ve sv\u011btozn\u00e1m\u00e9m l\u00e1ze\u0148sk\u00e9m troj\u00faheln\u00edku, kter\u00fd l\u00e1k\u00e1 statis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f ro\u010dn\u011b. K l\u00e1ze\u0148sk\u00e9 p\u00e9\u010di vyu\u017e\u00edvaj\u00ed unik\u00e1tn\u00ed […]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-234332","page","type-page","status-publish","hentry"],"yoast_head":"\nL\u00e1zn\u011b J\u00e1chymov | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie. Tvo\u0159\u00edme kreativn\u00ed koncepty a multimedi\u00e1ln\u00ed obsah. Realizujeme produkci. 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