{"id":224631,"date":"2019-08-20T13:15:38","date_gmt":"2019-08-20T11:15:38","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=224631"},"modified":"2024-12-16T15:45:34","modified_gmt":"2024-12-16T14:45:34","slug":"experimentujte-s-vizualy","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/experimentujte-s-vizualy\/","title":{"rendered":"Experimentujte s vizu\u00e1ly. Vyplat\u00ed se to!"},"content":{"rendered":"<p><strong>Pro klienta z oblasti automotiv jsme spou\u0161t\u011bli kampan\u011b na z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1jemc\u016f o koupi automobilu a druhotn\u011b zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed brandu. K tomu \u00fa\u010delu jsme pou\u017eili reklamy lead ads. Uk\u00e1zalo se, \u017ee grafick\u00e1 str\u00e1nka reklamy m\u016f\u017ee ovlivnit v\u00fdkonnost v\u00edce, ne\u017e jste si dok\u00e1zali p\u0159edstavit.<\/strong><\/p>\n<p>P\u016fvodn\u011b jsme pracovali s kreativou vlevo, kter\u00e1 byla p\u0159\u00edmo v banneru dopln\u011bna i o text s call to action. N\u00e1sledn\u011b jsme doplnili i druhou kreativu, kdy jsme nafotili propagovan\u00fd v\u016fz &#8211; v tomto p\u0159\u00edpad\u011b DS 7 Crossback v \u201eciviln\u011bj\u0161\u00edm\u201c proveden\u00ed. \u00a0Banner byl kompletn\u011b bez textu a d\u011blal dojem facebookov\u00e9ho postu.<\/p>\n<h3 class=\"null\">V\u00fdsledky byly jednozna\u010dn\u00e9.<\/h3>\n<p><strong>Jak to tedy dopadlo?<\/strong><\/p>\n<hr \/>\n<p><strong>P\u016fvodn\u00ed grafika\u00a0 \u00a0\u00a0<\/strong>CPC\u00a0 \u00a0 \u00a05,9 K\u010d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CTR\u00a0 \u00a0 1,37%<br \/>\n<span style=\"color: #ff0000;\"><strong>Nov\u00e1 grafika\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>CPC\u00a0\u00a0\u00a0\u00a0\u00a01,06 K\u010d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 CTR\u00a0 \u00a0 5,12%<\/span><\/p>\n<hr \/>\n<p>V\u00a0jin\u00e9m p\u0159\u00edpad\u011b jsme oproti sob\u011b testovali <strong>lifestylovou vs produktovou kreativu<\/strong>. Jednalo se o kosmetick\u00fd v\u00fdrobek. Tipnete si, kter\u00fd vizu\u00e1l v\u00edce zaujal?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-224633\" src=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2019\/08\/srovnani-2.jpg\" alt=\"\" width=\"600\" height=\"300\" \/><strong>V\u00fdsledky:<\/strong><\/p>\n<hr \/>\n<p><strong>P\u016fvodn\u00ed grafika\u00a0 \u00a0 <\/strong>CPC\u00a0 \u00a0 \u00a017,4 K\u010d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0CTR\u00a0 \u00a0 0,17%<br \/>\n<span style=\"color: #ff0000;\"><strong>Nov\u00e1 grafika\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>CPC\u00a0\u00a0\u00a0\u00a0\u00a04,94 K\u010d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0CTR\u00a0 \u00a0 0,91%<\/span><\/p>\n<hr \/>\n<p>I takhle zd\u00e1nliv\u011b drobn\u00e9 zm\u011bny mohou m\u00edt z\u00e1sadn\u00ed vliv. U\u0161et\u0159en\u00e9 pen\u00edze pak klient m\u016f\u017ee investovat do dal\u0161\u00edch efektivn\u011b nastaven\u00fdch kampan\u00ed!<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div><strong>Adriana Suska<\/strong><\/div>\n<div>\n<div>Social Media Strategist<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pro klienta z oblasti automotiv jsme spou\u0161t\u011bli kampan\u011b na z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1jemc\u016f o koupi automobilu a druhotn\u011b zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed brandu. K tomu \u00fa\u010delu jsme pou\u017eili reklamy lead ads. Uk\u00e1zalo se, \u017ee grafick\u00e1 str\u00e1nka reklamy m\u016f\u017ee ovlivnit v\u00fdkonnost v\u00edce, ne\u017e jste si dok\u00e1zali p\u0159edstavit.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[93,96,97,92,82,91],"class_list":["post-224631","post","type-post","status-publish","format-standard","hentry","category-nezarazene","tag-banner","tag-feed","tag-performance","tag-proklik","tag-reklama","tag-retargeting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experimentujte s vizu\u00e1ly. 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