{"id":225184,"date":"2021-04-09T08:48:50","date_gmt":"2021-04-09T06:48:50","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=225184"},"modified":"2024-12-16T15:45:15","modified_gmt":"2024-12-16T14:45:15","slug":"jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/","title":{"rendered":"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic."},"content":{"rendered":"[et_pb_section admin_label=&#8220;section&#8220;]\n\t\t\t[et_pb_row admin_label=&#8220;row&#8220;]\n\t\t\t\t[et_pb_column type=&#8220;4_4&#8243;][et_pb_text admin_label=&#8220;Text&#8220;]\n<p class=\"wp-block-paragraph\">Vyhled\u00e1va\u010d Google je tu s n\u00e1mi ji\u017e p\u011bkn\u00fdch p\u00e1r let. Za tu dobu si vydobyl sv\u011btovou nadvl\u00e1du a i posledn\u00ed zbytky vzdoru v podob\u011b na\u0161eho tuzemsk\u00e9ho Seznamu postupn\u011b sl\u00e1bnou. Google se zkr\u00e1tka stal sou\u010d\u00e1st\u00ed na\u0161\u00ed doby a online \u017eivot\u016f.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Google se dlouhodob\u011b sna\u017eil a nad\u00e1le sna\u017e\u00ed p\u0159in\u00e1\u0161et co nejrelevantn\u011bj\u0161\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. V posledn\u00edch p\u00e1r letech tak do sv\u00fdch v\u00fdsledk\u016f p\u0159id\u00e1v\u00e1 st\u00e1le v\u00edce funkcionalit, kter\u00e9 zprost\u0159edkuj\u00ed informace p\u0159\u00edmo po vyhled\u00e1n\u00ed v\u00fdrazu, tedy bez p\u0159echodu na jak\u00fdkoliv web. Otev\u00edrac\u00ed doba obchodu, po\u010das\u00ed nebo p\u0159evod m\u011bn. To v\u0161e ji\u017e Google zn\u00e1 a um\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to celkem logick\u00fd a obchodn\u011b hodn\u011b poveden\u00fd tah a dlouhodob\u00fd c\u00edl. \u010c\u00edm v\u00edce informac\u00ed a dat Google posb\u00edr\u00e1, \u010d\u00edm v\u00edce V\u00e1s nau\u010d\u00ed pou\u017e\u00edvat svoje slu\u017eby jako je Google My Business, Google Images, t\u00edm v\u00edce upev\u0148uje svou pozici a t\u011b\u017e\u00ed data pro jejich zpen\u011b\u017een\u00ed skrz placen\u00e9 reklamy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro b\u011b\u017en\u00e9ho u\u017eivatele je toto samoz\u0159ejm\u011b velmi p\u0159\u00ednosn\u00e9. Vyhled\u00e1va\u010d \u0161et\u0159\u00ed jeho \u010das a z\u00e1rove\u0148 na n\u011bj neklade \u017e\u00e1dn\u00e9 n\u00e1roky. Pro online marketing je to ale st\u00e1le pal\u010div\u011bj\u0161\u00ed t\u00e9ma. Za prv\u00e9 se tak dlouhodob\u011b m\u016f\u017ee sni\u017eovat traffic na web klienta a zadruh\u00e9 je klient st\u00e1le v\u00edce tla\u010den zvy\u0161ovat svoji prezenci na Google, samoz\u0159ejm\u011b hlavn\u011b tu placenou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edklad informac\u00ed, kter\u00e9 V\u00e1m d\u00e1 p\u0159\u00edmo Google ve vyhled\u00e1v\u00e1n\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>p\u0159evod m\u011bn<\/li><li>jak n\u011bco funguje<\/li><li>informace o po\u010das\u00ed<\/li><li>matematick\u00e9 vzorce, s\u010d\u00edt\u00e1n\u00ed, d\u011blen\u00ed, atd.<\/li><li>informace o COVID<\/li><li>otev\u00edrac\u00ed doby obchod\u016f<\/li><li>navigace na ur\u010dit\u00e9 m\u00edsto<\/li><li>informace o pam\u00e1tk\u00e1ch<\/li><li>a dal\u0161\u00ed &#8230;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Zjistit lze i tak\u00e9 jak funguj\u00ed v\u011bci a programy, nikam jinam u\u017e nemus\u00edte.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Rb5BazC-2KWmkHcS-Vzq4EPWNQZzXgPkVZtzAeRq1dlF20mX2NcO75NoaG1nHsr6aU5Kd9CRGe628Qq1C5MrSct4n2QUzg7z-GaTFWPBGGAkCvDYNki53ub36OTWd753lXqwLgbC\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Vyhled\u00e1vac\u00ed dotaz ohledn\u011b po\u010das\u00ed<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/phrv9OTdxFqEftyZwm7Fiek3l79no7NSXNosLmFSTHq6se7PoK_Zark01ngqZwehnHTmzMLWrRRFqJbkJ2_Nubgwk5o7XqU3sMdOcU1b2TNQPVigTz9xNgYG0KhO2w5LjZDOHwoO\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ani p\u0159epo\u010det m\u011bn nen\u00ed probl\u00e9m. A s aktu\u00e1ln\u00edm kurzem.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vl\u00e1\u010fa N\u00e1gl &#8211; Performance strategist Magnas Performance<\/p>\n[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Vyhled\u00e1va\u010d Google je tu s n\u00e1mi ji\u017e p\u011bkn\u00fdch p\u00e1r let. Za tu dobu si vydobyl sv\u011btovou nadvl\u00e1du a i posledn\u00ed zbytky vzdoru v podob\u011b na\u0161eho tuzemsk\u00e9ho Seznamu postupn\u011b sl\u00e1bnou. Google se zkr\u00e1tka stal sou\u010d\u00e1st\u00ed na\u0161\u00ed doby a online \u017eivot\u016f. Google se dlouhodob\u011b sna\u017eil a nad\u00e1le sna\u017e\u00ed p\u0159in\u00e1\u0161et co nejrelevantn\u011bj\u0161\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. V posledn\u00edch p\u00e1r letech [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Vyhled\u00e1va\u010d Google je tu s n\u00e1mi ji\u017e p\u011bkn\u00fdch p\u00e1r let. Za tu dobu si vydobyl sv\u011btovou nadvl\u00e1du a i posledn\u00ed zbytky vzdoru v podob\u011b na\u0161eho tuzemsk\u00e9ho Seznamu postupn\u011b sl\u00e1bnou. Google se zkr\u00e1tka stal sou\u010d\u00e1st\u00ed na\u0161\u00ed doby a online \u017eivot\u016f.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:more -->\n<!--more-->\n<!-- \/wp:more -->\n\n<!-- wp:paragraph -->\n<p>Google se dlouhodob\u011b sna\u017eil a nad\u00e1le sna\u017e\u00ed p\u0159in\u00e1\u0161et co nejrelevantn\u011bj\u0161\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. V posledn\u00edch p\u00e1r letech tak do sv\u00fdch v\u00fdsledk\u016f p\u0159id\u00e1v\u00e1 st\u00e1le v\u00edce funkcionalit, kter\u00e9 zprost\u0159edkuj\u00ed informace p\u0159\u00edmo po vyhled\u00e1n\u00ed v\u00fdrazu, tedy bez p\u0159echodu na jak\u00fdkoliv web. Otev\u00edrac\u00ed doba obchodu, po\u010das\u00ed nebo p\u0159evod m\u011bn. To v\u0161e ji\u017e Google zn\u00e1 a um\u00ed.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Je to celkem logick\u00fd a obchodn\u011b hodn\u011b poveden\u00fd tah a dlouhodob\u00fd c\u00edl. \u010c\u00edm v\u00edce informac\u00ed a dat Google posb\u00edr\u00e1, \u010d\u00edm v\u00edce V\u00e1s nau\u010d\u00ed pou\u017e\u00edvat svoje slu\u017eby jako je Google My Business, Google Images, t\u00edm v\u00edce upev\u0148uje svou pozici a t\u011b\u017e\u00ed data pro jejich zpen\u011b\u017een\u00ed skrz placen\u00e9 reklamy.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Pro b\u011b\u017en\u00e9ho u\u017eivatele je toto samoz\u0159ejm\u011b velmi p\u0159\u00ednosn\u00e9. Vyhled\u00e1va\u010d \u0161et\u0159\u00ed jeho \u010das a z\u00e1rove\u0148 na n\u011bj neklade \u017e\u00e1dn\u00e9 n\u00e1roky. Pro online marketing je to ale st\u00e1le pal\u010div\u011bj\u0161\u00ed t\u00e9ma. Za prv\u00e9 se tak dlouhodob\u011b m\u016f\u017ee sni\u017eovat traffic na web klienta a zadruh\u00e9 je klient st\u00e1le v\u00edce tla\u010den zvy\u0161ovat svoji prezenci na Google, samoz\u0159ejm\u011b hlavn\u011b tu placenou.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>P\u0159\u00edklad informac\u00ed, kter\u00e9 V\u00e1m d\u00e1 p\u0159\u00edmo Google ve vyhled\u00e1v\u00e1n\u00ed:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>p\u0159evod m\u011bn<\/li><li>jak n\u011bco funguje<\/li><li>informace o po\u010das\u00ed<\/li><li>matematick\u00e9 vzorce, s\u010d\u00edt\u00e1n\u00ed, d\u011blen\u00ed, atd.<\/li><li>informace o COVID<\/li><li>otev\u00edrac\u00ed doby obchod\u016f<\/li><li>navigace na ur\u010dit\u00e9 m\u00edsto<\/li><li>informace o pam\u00e1tk\u00e1ch<\/li><li>a dal\u0161\u00ed ...<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\" alt=\"\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Zjistit lze i tak\u00e9 jak funguj\u00ed v\u011bci a programy, nikam jinam u\u017e nemus\u00edte.<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/Rb5BazC-2KWmkHcS-Vzq4EPWNQZzXgPkVZtzAeRq1dlF20mX2NcO75NoaG1nHsr6aU5Kd9CRGe628Qq1C5MrSct4n2QUzg7z-GaTFWPBGGAkCvDYNki53ub36OTWd753lXqwLgbC\" alt=\"\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Vyhled\u00e1vac\u00ed dotaz ohledn\u011b po\u010das\u00ed<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/phrv9OTdxFqEftyZwm7Fiek3l79no7NSXNosLmFSTHq6se7PoK_Zark01ngqZwehnHTmzMLWrRRFqJbkJ2_Nubgwk5o7XqU3sMdOcU1b2TNQPVigTz9xNgYG0KhO2w5LjZDOHwoO\" alt=\"\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Ani p\u0159epo\u010det m\u011bn nen\u00ed probl\u00e9m. A s aktu\u00e1ln\u00edm kurzem.<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Vl\u00e1\u010fa N\u00e1gl - Performance strategist Magnas Performance<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[78,107,106,83],"class_list":["post-225184","post","type-post","status-publish","format-standard","hentry","category-nezarazene","tag-google","tag-magnas","tag-traffic","tag-vyhledavani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic. | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic. | Magnas\" \/>\n<meta property=\"og:description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T06:48:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T14:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\" \/>\n<meta name=\"author\" content=\"Magnas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/\"},\"author\":{\"name\":\"Magnas\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#\\\/schema\\\/person\\\/a6e92500a1ac041d3169d30c004786e1\"},\"headline\":\"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic.\",\"datePublished\":\"2021-04-09T06:48:50+00:00\",\"dateModified\":\"2024-12-16T14:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh6.googleusercontent.com\\\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\",\"keywords\":[\"Google\",\"Magnas\",\"traffic\",\"vyhled\u00e1v\u00e1n\u00ed\"],\"articleSection\":[\"Neza\u0159azen\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/\",\"url\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/\",\"name\":\"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic. | Magnas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lh6.googleusercontent.com\\\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\",\"datePublished\":\"2021-04-09T06:48:50+00:00\",\"dateModified\":\"2024-12-16T14:45:15+00:00\",\"description\":\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lh6.googleusercontent.com\\\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\",\"contentUrl\":\"https:\\\/\\\/lh6.googleusercontent.com\\\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.magnas.cz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#website\",\"url\":\"https:\\\/\\\/www.magnas.cz\\\/\",\"name\":\"Magnas Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#organization\"},\"alternateName\":\"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.magnas.cz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#organization\",\"name\":\"Magnas Media s.r.o.\",\"url\":\"https:\\\/\\\/www.magnas.cz\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.magnas.cz\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo_Magnas_slogan_nadel_red_RGB-1.png\",\"contentUrl\":\"https:\\\/\\\/www.magnas.cz\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Logo_Magnas_slogan_nadel_red_RGB-1.png\",\"width\":730,\"height\":142,\"caption\":\"Magnas Media s.r.o.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/magnasmedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/magnas.media\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#\\\/schema\\\/person\\\/a6e92500a1ac041d3169d30c004786e1\",\"name\":\"Magnas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"caption\":\"Magnas\"},\"url\":\"https:\\\/\\\/www.magnas.cz\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic. | Magnas","description":"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.magnas.cz\/en\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/","og_locale":"en_GB","og_type":"article","og_title":"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic. | Magnas","og_description":"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.","og_url":"https:\/\/www.magnas.cz\/en\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/","og_site_name":"Magnas","article_publisher":"https:\/\/www.facebook.com\/magnasmedia\/","article_published_time":"2021-04-09T06:48:50+00:00","article_modified_time":"2024-12-16T14:45:15+00:00","og_image":[{"url":"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_","type":"","width":"","height":""}],"author":"Magnas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Magnas","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#article","isPartOf":{"@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/"},"author":{"name":"Magnas","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1"},"headline":"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic.","datePublished":"2021-04-09T06:48:50+00:00","dateModified":"2024-12-16T14:45:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/"},"wordCount":415,"publisher":{"@id":"https:\/\/www.magnas.cz\/#organization"},"image":{"@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_","keywords":["Google","Magnas","traffic","vyhled\u00e1v\u00e1n\u00ed"],"articleSection":["Neza\u0159azen\u00e9"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/","url":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/","name":"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic. | Magnas","isPartOf":{"@id":"https:\/\/www.magnas.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#primaryimage"},"image":{"@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_","datePublished":"2021-04-09T06:48:50+00:00","dateModified":"2024-12-16T14:45:15+00:00","description":"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.","breadcrumb":{"@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#primaryimage","url":"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_","contentUrl":"https:\/\/lh6.googleusercontent.com\/_uFSXxHAtspH6X7hj-Nq05GWSt20uQX98lAcTs0Y5XqlybZlpkcwVS-yuK2dfRaD6i25dRQJCznxL0P0i9cUpcpzb00IzEJjkdhCcWbiMCZcIjFNk9_FFeZT7fwV2MLlEziAoUd_"},{"@type":"BreadcrumbList","@id":"https:\/\/www.magnas.cz\/jen-tretina-vyhledavani-na-google-konci-na-webu-aneb-kam-se-ztraci-vas-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.magnas.cz\/"},{"@type":"ListItem","position":2,"name":"Jen t\u0159etina vyhled\u00e1v\u00e1n\u00ed na Google kon\u010d\u00ed na webu, aneb kam se ztr\u00e1c\u00ed V\u00e1\u0161 traffic."}]},{"@type":"WebSite","@id":"https:\/\/www.magnas.cz\/#website","url":"https:\/\/www.magnas.cz\/","name":"Magnas Media","description":"","publisher":{"@id":"https:\/\/www.magnas.cz\/#organization"},"alternateName":"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.magnas.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.magnas.cz\/#organization","name":"Magnas Media s.r.o.","url":"https:\/\/www.magnas.cz\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/","url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png","contentUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png","width":730,"height":142,"caption":"Magnas Media s.r.o."},"image":{"@id":"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/magnasmedia\/","https:\/\/www.instagram.com\/magnas.media\/"]},{"@type":"Person","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1","name":"Magnas","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","caption":"Magnas"},"url":"https:\/\/www.magnas.cz\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/225184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/comments?post=225184"}],"version-history":[{"count":2,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/225184\/revisions"}],"predecessor-version":[{"id":225191,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/225184\/revisions\/225191"}],"wp:attachment":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/media?parent=225184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/categories?post=225184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/tags?post=225184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}