{"id":225201,"date":"2021-04-13T11:27:00","date_gmt":"2021-04-13T09:27:00","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=225201"},"modified":"2024-12-16T15:45:15","modified_gmt":"2024-12-16T14:45:15","slug":"responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/","title":{"rendered":"Responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jsou nyn\u00ed jako defaultn\u00ed v Google Ads, potvrdil Google"},"content":{"rendered":"<p><strong>Tento form\u00e1t reklamy se poprv\u00e9 objevil v roce 2018 a postupn\u011b se stal dominantn\u00edm a tak\u00e9 nejobl\u00edben\u011bj\u0161\u00edm druhem mezi inzer\u00e1ty. Dnes si bez n\u011bj prakticky neum\u00edme p\u0159edstavit dob\u0159e postavenou kampa\u0148.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/MPAYrXG-UzcVVPx9Ge_4VOrSBPe3J4TSaiSBArGO_cJxeO3aZ9KURzT_DHHc-P8fHHBSFIJ9yJH8927KAIZO6OEb288Rr14gv0S08VPKg6Ff3CVzdjDjD-r4__hRs82CxOWFtFG3\" alt=\"\"\/><\/figure>\n\n\n\n<p>Mluv\u010d\u00ed Google potvrdil, \u017ee tato zm\u011bna nebude m\u00edt \u017e\u00e1dn\u00fd vliv na to, jak jsou reklamy zobrazov\u00e1ny. St\u00e1vaj\u00edc\u00ed roz\u0161\u00ed\u0159en\u00ed textov\u00e9 reklamy budou st\u00e1le podporov\u00e1ny a budete je moc nad\u00e1le tak\u00e9 vytv\u00e1\u0159et. Posledn\u00ed takov\u00e1 zm\u011bna se stala p\u0159ed p\u00e1r lety, kdy\u017e Google ukon\u010dil podporu klasick\u00fdch textov\u00fdch reklam a dal tak volnou cestu dne\u0161n\u00edm roz\u0161\u00ed\u0159en\u00fdm reklam\u00e1m.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LOQ_3qlm6WtKrxwj0g61CeDD2BABVCKAzkp0jchwVICGDiud5buZTHnKNxs8UtmaI16hIh5lMGP_oM4m7k_5HQh-oNR-XLiDM1VAuo_JURM9D-6Ve7yb8-bhPDYHIIZVdNtt7VFU\" alt=\"\"\/><\/figure>\n\n\n\n<p>Je to logick\u00fd a o\u010dek\u00e1van\u00fd krok Google v jeho cest\u011b po naprost\u00e9 automatizaci reklamy v Google Ads. Stejn\u011b jako v jin\u00fdch oblastech tohoto PPC syst\u00e9mu i zde chce Google, aby jeho algoritmy \u0159e\u0161ili v\u0161e za n\u00e1s, PPC SPecialisty. Na opl\u00e1tku slibuje v\u00edce konverz\u00ed za lep\u0161\u00ed cenu. Kdy se dostaneme do doby, kdy PPC Specialista bude sp\u00ed\u0161e konzultant a krom\u011b psan\u00ed text\u016f bude v\u0161e d\u011blat robot? Tato budoucnost mo\u017en\u00e1 nen\u00ed tak vzd\u00e1len\u00e1, jak se m\u016f\u017ee zd\u00e1t. Jak\u00fd na to m\u00e1te n\u00e1zor?<\/p>\n\n\n\n<p>Vl\u00e1\u010fa N\u00e1gl \u2013 Performance strategist Magnas Performance<\/p>","protected":false},"excerpt":{"rendered":"<p>Tento form\u00e1t reklamy se poprv\u00e9 objevil v roce 2018 a postupn\u011b se stal dominantn\u00edm a tak\u00e9 nejobl\u00edben\u011bj\u0161\u00edm druhem mezi inzer\u00e1ty. Dnes si bez n\u011bj prakticky neum\u00edme p\u0159edstavit dob\u0159e postavenou kampa\u0148.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-225201","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jsou nyn\u00ed jako defaultn\u00ed v Google Ads, potvrdil Google | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jsou nyn\u00ed jako defaultn\u00ed v Google Ads, potvrdil Google | Magnas\" \/>\n<meta property=\"og:description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T09:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T14:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh6.googleusercontent.com\/MPAYrXG-UzcVVPx9Ge_4VOrSBPe3J4TSaiSBArGO_cJxeO3aZ9KURzT_DHHc-P8fHHBSFIJ9yJH8927KAIZO6OEb288Rr14gv0S08VPKg6Ff3CVzdjDjD-r4__hRs82CxOWFtFG3\" \/>\n<meta name=\"author\" content=\"Magnas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/\"},\"author\":{\"name\":\"Magnas\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1\"},\"headline\":\"Responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jsou nyn\u00ed jako defaultn\u00ed v Google Ads, potvrdil Google\",\"datePublished\":\"2021-04-13T09:27:00+00:00\",\"dateModified\":\"2024-12-16T14:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh6.googleusercontent.com\/MPAYrXG-UzcVVPx9Ge_4VOrSBPe3J4TSaiSBArGO_cJxeO3aZ9KURzT_DHHc-P8fHHBSFIJ9yJH8927KAIZO6OEb288Rr14gv0S08VPKg6Ff3CVzdjDjD-r4__hRs82CxOWFtFG3\",\"articleSection\":[\"Neza\u0159azen\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/\",\"url\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/\",\"name\":\"Responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jsou nyn\u00ed jako defaultn\u00ed v Google Ads, potvrdil Google | Magnas\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/responzivni-reklamy-ve-vyhledavani-jsou-nyni-jako-defaultni-v-google-ads-potvrdil-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh6.googleusercontent.com\/MPAYrXG-UzcVVPx9Ge_4VOrSBPe3J4TSaiSBArGO_cJxeO3aZ9KURzT_DHHc-P8fHHBSFIJ9yJH8927KAIZO6OEb288Rr14gv0S08VPKg6Ff3CVzdjDjD-r4__hRs82CxOWFtFG3\",\"datePublished\":\"2021-04-13T09:27:00+00:00\",\"dateModified\":\"2024-12-16T14:45:15+00:00\",\"description\":\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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