{"id":225205,"date":"2021-04-12T11:56:00","date_gmt":"2021-04-12T09:56:00","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=225205"},"modified":"2024-12-16T15:45:15","modified_gmt":"2024-12-16T14:45:15","slug":"facebook-reklama-co-zmenil-update-na-ios14-a-proc-by-vas-to-melo-zajimat","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/facebook-reklama-co-zmenil-update-na-ios14-a-proc-by-vas-to-melo-zajimat\/","title":{"rendered":"Facebook reklama: Co zm\u011bnil update na iOS14 a pro\u010d by V\u00e1s to m\u011blo zaj\u00edmat"},"content":{"rendered":"

Jable\u010dn\u00e1 aktualizace iOS14 nep\u0159inesla jen plno u\u017eite\u010dn\u00fdch novinek a vylep\u0161en\u00ed, ale tak\u00e9 velk\u00e9 zm\u011bny v oblast sb\u00edr\u00e1n\u00ed dat o u\u017eivatel\u00edch, soukrom\u00ed a v neposledn\u00ed \u0159ad\u011b rozdm\u00fdchala nevra\u017eivost mezi Facebookem a Applem. Samotn\u00fd Facebook se k situaci vyj\u00e1d\u0159il n\u00e1sledovn\u011b: \u201ciOS14 n\u00e1m zni\u010d\u00ed byznys.\u201d J\u00e1dro sv\u00e1ru le\u017e\u00ed ve velmi re\u00e1ln\u00e9m nebezpe\u010d\u00ed, \u017ee firmy jako Facebook p\u0159ijdou o data u\u017eivatel\u016f a t\u00edm p\u00e1dem i o velkou \u010d\u00e1st financ\u00ed, kter\u00e9 pr\u00e1v\u011b plynou z placen\u00e9 reklamy, kterou provozuj\u00ed p\u0159es sv\u016fj reklamn\u00ed syst\u00e9m. Tak\u00e9 finan\u010dn\u00ed \u0159editel Facebooku Dave Wehner si mysl\u00ed, \u017ee k podobn\u00fdm krok\u016fm se postupn\u011b p\u0159idaj\u00ed dal\u0161\u00ed firmy.<\/strong><\/p>\n\n\n\n\n\n\n\n

Co v\u0161e nyn\u00ed mus\u00ed aplikace spl\u0148ovat<\/h2>\n\n\n\n
  1. Jak aplikace pou\u017e\u00edv\u00e1 data u\u017eivatele<\/strong><\/li><\/ol>\n\n\n\n

    Nov\u011b mus\u00ed poskytovatel na str\u00e1nce aplikace uv\u00e1d\u011bt jak\u00e1 data o u\u017eivateli sb\u00edr\u00e1 a o tom, zda se informace pou\u017e\u00edvaj\u00ed k jejich sledov\u00e1n\u00ed nebo zda jsou propojeny s jejich identitou nebo za\u0159\u00edzen\u00edm. V\u00edce na obr\u00e1zku.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Pokud jste Vy (nebo V\u00e1\u0161 klient) tv\u016frce aplikac\u00ed, znamen\u00e1 to pro V\u00e1s n\u00e1sleduj\u00edc\u00ed.<\/strong> Abyste mohli odes\u00edlat nov\u00e9 aplikace a aktualizace aplikac\u00ed, mus\u00edte v App Store Connect poskytnout informace o sv\u00fdch postupech v oblasti ochrany osobn\u00edch \u00fadaj\u016f. Pokud pou\u017e\u00edv\u00e1te k\u00f3d t\u0159et\u00ed strany – nap\u0159\u00edklad reklamn\u00ed nebo analytick\u00e9 sady SDK – budete muset tak\u00e9 popsat, jak\u00e9 \u00fadaje k\u00f3d t\u0159et\u00ed strany shroma\u017e\u010fuje, jak mohou b\u00fdt \u00fadaje pou\u017eity a zda se \u00fadaje pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n

    1. Po\u017e\u00e1d\u00e1n\u00ed o trackov\u00e1n\u00ed u\u017eivatele nap\u0159\u00ed\u010d aplikac\u00ed a weby ostatn\u00edch provozovatel\u016f<\/strong><\/li><\/ol>\n\n\n\n

      <\/p>\n\n\n\n

      Provozovatel\u00e9 aplikac\u00ed nyn\u00ed mus\u00ed z\u00edskat povolen\u00ed u\u017eivatele, abyste jej mohli sledovat nebo z\u00edskat p\u0159\u00edstup k inzertn\u00edmu identifik\u00e1toru jeho za\u0159\u00edzen\u00ed. Sledov\u00e1n\u00ed ozna\u010duje akt propojen\u00ed dat u\u017eivatel\u016f nebo za\u0159\u00edzen\u00ed shrom\u00e1\u017ed\u011bn\u00fdch z va\u0161\u00ed aplikace s daty u\u017eivatel\u016f nebo za\u0159\u00edzen\u00ed shrom\u00e1\u017ed\u011bn\u00fdmi z aplikac\u00ed, web\u016f nebo offline slu\u017eeb jin\u00fdch spole\u010dnost\u00ed za \u00fa\u010delem c\u00edlen\u00e9 reklamy nebo m\u011b\u0159en\u00ed reklamy. Sledov\u00e1n\u00ed tak\u00e9 znamen\u00e1 sd\u00edlen\u00ed \u00fadaj\u016f o u\u017eivateli nebo za\u0159\u00edzen\u00ed s datov\u00fdmi zprost\u0159edkovateli.<\/p>\n\n\n\n

      Mezi p\u0159\u00edklady sledov\u00e1n\u00ed pat\u0159\u00ed mimo jin\u00e9:<\/strong><\/p>\n\n\n\n