{"id":225244,"date":"2021-12-03T11:41:01","date_gmt":"2021-12-03T10:41:01","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=225244"},"modified":"2024-12-16T15:45:15","modified_gmt":"2024-12-16T14:45:15","slug":"analyza-vasi-ppc-reklamy-od-specialistu-z-magnas","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/analyza-vasi-ppc-reklamy-od-specialistu-z-magnas\/","title":{"rendered":"Specialist\u00e9 z Magnas provedou anal\u00fdzu va\u0161\u00ed PPC reklamy"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Co V\u00e1m PPC anal\u00fdza reklamy p\u0159inese<\/h1>\n\n\n\n<ul class=\"wp-block-list\"><li>Konkr\u00e9tn\u00ed p\u0159edstavu o tom, jak si Va\u0161e PPC reklama stoj\u00ed, kde m\u00e1te siln\u00e9 str\u00e1nky a kde je naopak prostor pro vylep\u0161en\u00ed.<\/li><li>Detailn\u00ed doporu\u010den\u00ed, co m\u016f\u017eete v kampan\u00edch zm\u011bnit.<\/li><li>Anal\u00fdza konkurence nap\u0159\u00ed\u010d n\u011bkolika marketingov\u00fdmi platformami (Google Ads, Ahrefs, atd.).<\/li><li>Doporu\u010den\u00ed dal\u0161\u00edho c\u00edlen\u00ed, kl\u00ed\u010dov\u00fdch slov, atd.<\/li><li>N\u00e1vrhy dal\u0161\u00edch reklamn\u00edch text\u016f a kreativ.<\/li><li>Odhad n\u00e1r\u016fstu v\u00fdkonu na z\u00e1klad\u011b Va\u0161ich c\u00edl\u016f po zapracov\u00e1n\u00ed na\u0161ich doporu\u010den\u00ed.<\/li><\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Jak\u00e9 jsou na\u0161e zku\u0161enosti a know-how<\/h1>\n\n\n\n<p>Ka\u017edou anal\u00fdzu Va\u0161\u00ed PPC reklamy zpracov\u00e1v\u00e1 odborn\u00edk v dan\u00e9m segmentu, aby jste z\u00edskali co mo\u017en\u00e1 nejv\u00edce informac\u00ed od Ka\u017edou anal\u00fdzu va\u0161\u00ed PPC reklamy zpracov\u00e1v\u00e1 odborn\u00edk v dan\u00e9m segmentu, tak\u017ee z\u00edsk\u00e1te maximum detailn\u00edch informac\u00ed. Pokud m\u00e1te eshop, anal\u00fdzu zpracuje na\u0161e specialistka na eshopy Lenka Brej\u0161kov\u00e1. Na mobiln\u00ed aplikace a fintech je odborn\u00edk Dominik Stehno, kter\u00fd m\u00e1 zku\u0161enosti nap\u0159\u00edklad z \u010desk\u00e9ho Avastu. Na leadov\u00e9 a brandov\u00e9 kampan\u011b se specializuje vedouc\u00ed Performance t\u00fdmu Vladim\u00edr Nagl, kter\u00fd se PPC reklam\u011b intenzivn\u011b v\u011bnuje 12 let. V\u00edce o na\u0161ich specialistech se dozv\u00edte n\u00ed\u017ee.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/S7RQXnwC1d1ZrwSG1yXjgiBc1lPMcY_stC7FEFy_zFRleZl8XQMCYeF6cvqDimlx1jVvc4aohBlreiiLf49J5ZH0WoLT8TPwWoezSGgWZT42CSyfWy-UCHLl7zRv205xUUlcu2ix\" alt=\"\" width=\"204\" height=\"203\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lenka Brej\u0161kov\u00e1 &#8211; Senior PPC Specialist<\/strong><\/h3>\n\n\n\n<p><strong>Praxe:<\/strong> 4 roky<\/p>\n\n\n\n<p><strong>Specializace:<\/strong> E-shopy a zbo\u017eov\u00e9 srovn\u00e1va\u010de<\/p>\n\n\n\n<p><strong>Reference:<\/strong> EQUA Bank, Lexxus, Bergam, FAN Sladidla, atd.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/uhVgcWkqREITf9qil_ZGT75YWpfUZH8ZdDnYGZEfhX2orGFPM1Dlz-6FgcnQpMSRX62htwkURAPQrY9oiGUKjZT1VM7KU4z4ZQGxMAu0856W5lXMfuIse729NCzW4J3Fm9v1-LJJ\" alt=\"\" width=\"209\" height=\"202\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dominik Stehno &#8211; Performance Marketing Specialist<\/strong><\/h3>\n\n\n\n<p><strong>Praxe:<\/strong> 4 roky<\/p>\n\n\n\n<p><strong>Specializace:<\/strong> Aplikace a v\u00fdkonov\u00e9 kampan\u011b<\/p>\n\n\n\n<p><strong>Reference:<\/strong> Avast, Domansk\u00fd, Dotyka\u010dka, Markeeta, Obchod zdrav\u011b, Arcus City, atd.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/uZM3XA8UMWl2i8IQ8Tv-a-lKVNAyunMi2MC7IDln4jvXAH0O6P-sDAEvki4mKcCFDYu2pAsOFQ4qATVzmUg6E6snOMVWOBK0UjVHuG21df9No8L9PW0URnLxfzpmZNrk3j0yzVav\" alt=\"\" width=\"211\" height=\"212\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vladim\u00edr Nagl &#8211; Performance Teamleader<\/strong><\/h3>\n\n\n\n<p><strong>Praxe:<\/strong> 12 let<\/p>\n\n\n\n<p><strong>Specializace:<\/strong> Leadov\u00e9 a brandov\u00e9 kampan\u011b, Analytika<\/p>\n\n\n\n<p><strong>Reference:<\/strong> Makro, Zaplo, AAA Auto, UNIQA, Moneta, Gran Moravia, Central Group, Plze\u0148sk\u00fd Prazdroj, atd.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Co anal\u00fdza PPC reklamy obsahuje<\/h1>\n\n\n\n<p>Uv\u011bdomujeme si, \u017ee ka\u017ed\u00e1 firma je unik\u00e1tn\u00ed, a podle toho p\u0159istupujeme i k PPC anal\u00fdze. Nesna\u017e\u00edme se naj\u00edt chyby za ka\u017edou cenu, sp\u00ed\u0161e zhodnot\u00edme aktu\u00e1ln\u00ed nastaven\u00ed a doporu\u010d\u00edme dal\u0161\u00ed vylep\u0161en\u00ed s ohledem na va\u0161e c\u00edle. Sna\u017e\u00edme se naj\u00edt p\u0159\u00edpadn\u00e9 rezervy a z\u00e1rove\u0148 vyzdvihnout siln\u00e9 str\u00e1nky va\u0161ich kampan\u00ed. Na\u0161\u00edm spole\u010dn\u00fdm c\u00edlem je zefektivnit PPC reklamu a p\u0159in\u00e9st va\u0161\u00ed form\u011b v\u00edce z\u00e1kazn\u00edk\u016f za ni\u017e\u0161\u00ed cenu.<\/p>\n\n\n\n<p><strong>Sou\u010d\u00e1st\u00ed PPC anal\u00fdzy je mimo jin\u00e9:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Detailn\u00ed zhodnocen\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed, v\u010detn\u011b v\u0161ech p\u0159idru\u017een\u00fdch veli\u010din (spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova a c\u00edlen\u00ed, pr\u00e1ce s vyhled\u00e1vac\u00edmi dotazy a vylu\u010duj\u00edc\u00edmi slovy, relevance, atd)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Detailn\u00ed zhodnocen\u00ed kampan\u00ed ve vyhled\u00e1v\u00e1n\u00ed, v\u010detn\u011b v\u0161ech p\u0159idru\u017een\u00fdch veli\u010din (spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova a c\u00edlen\u00ed, pr\u00e1ce s vyhled\u00e1vac\u00edmi dotazy a vylu\u010duj\u00edc\u00edmi slovy, relevance atd.)<\/li><li>Zhodnocen\u00ed text\u016f a kreativ z hlediska v\u00fdkonnosti a prodejn\u00edho potenci\u00e1lu (relevance text\u016f, proklikovost, pr\u00e1ce s firemn\u00edmi benefity atd.)<\/li><li>Detailn\u00ed anal\u00fdza konkurence &#8211; Na jak\u00e1 slova se potk\u00e1v\u00e1te v aukci, jejich strategie a rozd\u00edly, dal\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 konkurence pou\u017e\u00edv\u00e1 atd.<\/li><li>Pr\u00e1ce s feedov\u00fdmi kampan\u011bmi &#8211; Inzerujete na zbo\u017e\u00ed, kter\u00e9 je dostupn\u00e9? Pracujete s cenou zbo\u017e\u00ed v reklam\u00e1ch? Tyto a dal\u0161\u00ed ot\u00e1zky v\u00e1m r\u00e1di zodpov\u00edme.<\/li><li>Vyu\u017eit\u00ed potenci\u00e1lu reklamn\u00edch syst\u00e9m\u016f &#8211; Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f, data-driven atribuce, hard a soft konverze, pokro\u010dil\u00fd remarketing a dal\u0161\u00ed faktory v\u00e1m mohou p\u0159in\u00e9st dal\u0161\u00ed z\u00e1kazn\u00edky. Nep\u0159ich\u00e1z\u00edte o n\u011b?<\/li><li>Segmentace remarketingu &#8211; Rozli\u0161ujete, kolikr\u00e1t byl u\u017eivatel na webu a co mu \u0159\u00edk\u00e1te? Otestujeme i dal\u0161\u00ed nastaven\u00ed pro maxim\u00e1ln\u00ed v\u00fdkon kampan\u00ed.<\/li><li>Konkr\u00e9tn\u00ed n\u00e1vrhy na vylep\u0161en\u00ed st\u00e1vaj\u00edc\u00edch prvk\u016f reklamy<\/li><li>Odhad nav\u00fd\u0161en\u00ed v\u00fdkonu po aplikaci na\u0161ich doporu\u010den\u00ed (transakce, tr\u017eby, leady, CPA atd.)<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Co V\u00e1m PPC anal\u00fdza reklamy p\u0159inese Konkr\u00e9tn\u00ed p\u0159edstavu o tom, jak si Va\u0161e PPC reklama stoj\u00ed, kde m\u00e1te siln\u00e9 str\u00e1nky a kde je naopak prostor pro vylep\u0161en\u00ed. Detailn\u00ed doporu\u010den\u00ed, co m\u016f\u017eete v kampan\u00edch zm\u011bnit. Anal\u00fdza konkurence nap\u0159\u00ed\u010d n\u011bkolika marketingov\u00fdmi platformami (Google Ads, Ahrefs, atd.). Doporu\u010den\u00ed dal\u0161\u00edho c\u00edlen\u00ed, kl\u00ed\u010dov\u00fdch slov, atd. N\u00e1vrhy dal\u0161\u00edch reklamn\u00edch text\u016f a [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-225244","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Specialist\u00e9 z Magnas provedou anal\u00fdzu va\u0161\u00ed PPC reklamy | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. 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