{"id":226144,"date":"2024-06-24T12:48:53","date_gmt":"2024-06-24T10:48:53","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=226144"},"modified":"2025-03-12T15:23:00","modified_gmt":"2025-03-12T14:23:00","slug":"na-hr-konferenci-mezi-radky-jsme-predstavili-emloyer-branding","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/na-hr-konferenci-mezi-radky-jsme-predstavili-emloyer-branding\/","title":{"rendered":"Na HR konferenci Mezi \u0159\u00e1dky jsme p\u0159edstavili employer branding"},"content":{"rendered":"

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Rakvice nedaleko Velk\u00fdch Pavlovic si v posledn\u00edch letech obl\u00edbili nejen p\u0159\u00edznivci v\u00edna, ale i v\u0161ichni, kte\u0159\u00ed se zaj\u00edmaj\u00ed o personalistiku. Na HR konferenci se pravideln\u011b sj\u00ed\u017ed\u011bj\u00ed specialist\u00e9 z cel\u00e9 zem\u011b, aby na\u010derpali informace a aktuality z oboru a nav\u00e1zali nov\u00e9 vztahy. Na\u0161e agentura se v\u011bnovala t\u00e9matu, jak budovat dobrou pov\u011bst zam\u011bstnavatele v online prostoru.\u00a0 <\/b><\/p>\n

T\u0159et\u00ed ro\u010dn\u00edk dvoudenn\u00ed akce op\u011bt p\u0159il\u00e1kal pestrou paletu zaj\u00edmav\u00fdch osobnost\u00ed z r\u016fzn\u00fdch oblast\u00ed. Mezi dv\u011bma stovkami \u00fa\u010dastn\u00edk\u016f byli odborn\u00edci z oblasti lidsk\u00fdch zdroj\u016f, zam\u011bstnavatel\u00e9, freelance n\u00e1bor\u00e1\u0159i, specialist\u00e9 na work-life balance, firemn\u00ed kulturu, inkluzi a diverzitu, stejn\u011b jako specialist\u00e9 na budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele, intern\u00ed komunikaci s pracovn\u00edky nebo vyu\u017eit\u00ed um\u011bl\u00e9 inteligence v HR praxi. Nechyb\u011bli ani z\u00e1stupci st\u00e1tn\u00ed spr\u00e1vy, kte\u0159\u00ed se zab\u00fdvali mimo jin\u00e9 ot\u00e1zkou hodnoty pr\u00e1ce.\u00a0\u00a0<\/span><\/p>\n

Na\u0161e agentura zaujala m\u00edsto na p\u00f3diu s p\u0159edn\u00e1\u0161kou o d\u016fle\u017eitosti zapojen\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed do mediamixu v oblasti employer brandingu. Prezentace se ujali CEO skupiny Magnas Robert Ren\u010d a Business Director Petr Jel\u00ednek. Vysv\u011btlili, \u017ee <\/span>siln\u00fd employer brand zvy\u0161uje loajalitu nejen z\u00e1kazn\u00edk\u016f, ale i zam\u011bstnanc\u016f a pom\u00e1h\u00e1 p\u0159il\u00e1kat kandid\u00e1ty, kte\u0159\u00ed sd\u00edlej\u00ed stejn\u00e9 hodnoty a c\u00edle jako spole\u010dnost. A p\u0159idali praktick\u00e9 p\u0159\u00edklady klient\u016f, kter\u00fdm na\u0161e agentura tyto slu\u017eby poskytuje, jako je finan\u010dn\u00ed skupina KAPITOL nebo automotive spole\u010dnost Continental se sedmi pobo\u010dkami po cel\u00e9m \u010cesku.\u00a0<\/span><\/p>\n

\u00a0\u201cNemohli jsme si nechat uj\u00edt p\u0159\u00edle\u017eitost roz\u0161\u00ed\u0159it obzory HR specialist\u016fm a poodkr\u00fdt n\u011bco z na\u0161\u00ed pr\u00e1ce v t\u00e9to oblasti. Na konferenci jsem ji\u017e podruh\u00e9. Kdybych m\u011bl vyzdvihnout jednu v\u011bc, pak je to nekonven\u010dn\u00ed p\u0159\u00edstup organiz\u00e1tor\u016f a jedine\u010dn\u00e1 atmosf\u00e9ra doprov\u00e1zej\u00edc\u00ed \u00fa\u010dastn\u00edky po celou akc\u00ed,\u201d <\/span><\/i>\u0159\u00edk\u00e1 Ren\u010d.\u00a0<\/span><\/p>\n

\u010cas mezi p\u0159edn\u00e1\u0161kami jsme \u00fa\u010dastn\u00edk\u016fm konference zp\u0159\u00edjem\u0148ovali pou\u0165ov\u00fdmi aktivitami, kter\u00e9 jsou pro n\u00e1\u0161 doprovodn\u00fd program na obdobn\u00fdch akc\u00edch ji\u017e typick\u00e9. N\u00e1v\u0161t\u011bvn\u00edci si mohli na st\u00e1nku vyst\u0159elit pap\u00edrovou r\u016f\u017ei nebo si na kole \u0161t\u011bst\u00ed vyto\u010dit jednu z hodnotn\u00fdch cen.<\/span>\u00a0<\/span><\/p>\n

Uvoln\u011bn\u00e1 atmosf\u00e9ra konference d\u00e1v\u00e1 jedine\u010dnou p\u0159\u00edle\u017eitost pro spont\u00e1nn\u00ed networking nap\u0159\u00edklad b\u011bhem vinn\u00fdch degustac\u00ed za doprovodu cimb\u00e1lovky. V pr\u016fb\u011bhu cel\u00e9 akce byl dostupn\u00fd tak\u00e9 trh s lok\u00e1ln\u00edmi v\u00fdrobky. N\u00e1v\u0161t\u011bvn\u00edci si mohli odn\u00e9st ru\u010dn\u011b malovan\u00e9 hrne\u010dky, levandulov\u00e9 v\u00fdrobky nebo ochutnat zdravou limon\u00e1du z kombuchy zna\u010dky <\/span>Loklok. <\/span><\/p>\n

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Rakvice nedaleko Velk\u00fdch Pavlovic si v posledn\u00edch letech obl\u00edbili nejen p\u0159\u00edznivci v\u00edna, ale i v\u0161ichni, kte\u0159\u00ed se zaj\u00edmaj\u00ed o personalistiku. Na HR konferenci se pravideln\u011b sj\u00ed\u017ed\u011bj\u00ed specialist\u00e9 z cel\u00e9 zem\u011b, aby na\u010derpali informace a aktuality z oboru a nav\u00e1zali nov\u00e9 vztahy. Na\u0161e agentura se v\u011bnovala t\u00e9matu, jak budovat dobrou pov\u011bst zam\u011bstnavatele v online prostoru.\u00a0 T\u0159et\u00ed […]<\/p>","protected":false},"author":2,"featured_media":226165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong>
<\/p>\n\n\n\n

Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n

Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n

v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n

Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n


Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n

Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?  <\/p>\n\n\n\n

Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n

V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n

Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n

Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n

Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n

Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n

Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n

Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nNa HR konferenci Mezi \u0159\u00e1dky jsme p\u0159edstavili employer branding | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. 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