{"id":226368,"date":"2024-11-11T14:38:02","date_gmt":"2024-11-11T13:38:02","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=226368"},"modified":"2025-03-12T15:21:59","modified_gmt":"2025-03-12T14:21:59","slug":"na-kazdeho-uchazece-ceka-jeho-inzerat-jak-to-udelat-aby-to-byl-ten-vas","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/na-kazdeho-uchazece-ceka-jeho-inzerat-jak-to-udelat-aby-to-byl-ten-vas\/","title":{"rendered":"Na ka\u017ed\u00e9ho uchaze\u010de \u010dek\u00e1 jeho inzer\u00e1t. Jak to ud\u011blat, aby to byl ten v\u00e1\u0161?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;4.25.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; min_height=&#8220;732.1px&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.2&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Inzerujete na VolnaMista.cz a na Prace.cz jako v\u017edycky. A jako v\u017edycky se nikdo nehl\u00e1s\u00ed? Je \u010das roz\u0161\u00ed\u0159it reperto\u00e1r. Na\u0161t\u011bst\u00ed dnes m\u00e1me \u0159adu mo\u017enost\u00ed, jak zaujmout ty prav\u00e9 lidi.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<h2><strong><span style=\"color: #83899f;\">Star\u00fd dobr\u00fd pap\u00edr versus digit\u00e1ln\u00ed form\u00e1ty<\/span><br \/><\/strong><\/h2>\n<p>D\u016fle\u017eit\u00e9 je naj\u00edt pro inzer\u00e1t spr\u00e1vnou formu a m\u00edsto. Ti\u0161t\u011bn\u00e9 inzer\u00e1ty maj\u00ed st\u00e1le sv\u00e9 m\u00edsto v marketingov\u00fdch strategi\u00edch, hlavn\u011b kdy\u017e se d\u00e1 p\u0159edpokl\u00e1dat, \u017ee c\u00edlov\u00e1 skupina preferuje m\u00e9dia, jako jsou noviny, \u010dasopisy nebo billboardy. I kdy\u017e se m\u016f\u017ee zd\u00e1t, \u017ee tyto form\u00e1ty jsou p\u0159e\u017eit\u00e9, ud\u011blaj\u00ed v\u00e1m slu\u017ebu v m\u00edstn\u00edch kampan\u00edch nebo pro pozice, kter\u00e9 nevy\u017eaduj\u00ed digit\u00e1ln\u00ed dovednosti.<\/p>\n<blockquote>\n<p><em><strong>TIP: Zkontrolujte si, kam \u201epadaj\u00ed\u201c odpov\u011bdi na v\u00e1\u0161 inzer\u00e1t. Rozhodn\u011b by to nem\u011blo b\u00fdt info@xyz.cz alias firemn\u00ed ko\u0161.<\/strong><\/em><\/p>\n<\/blockquote>\n<p><strong><\/strong><\/p>\n<h2><strong><span style=\"color: #83899f;\">Kampan\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch = #musthave<\/span><br \/><\/strong><\/h2>\n<p>Dnes se \u010d\u00edm d\u00e1l v\u00edce vyu\u017e\u00edvaj\u00ed online platformy, kter\u00e9 nab\u00edzej\u00ed mo\u017enost rychl\u00e9ho a c\u00edlen\u00e9ho osloven\u00ed uchaze\u010d\u016f. <strong>Proklikov\u00e9 kampan\u011b jsou hit.<\/strong> Atraktivn\u00ed grafika v kombinaci s pe\u010dliv\u00fdm zac\u00edlen\u00edm na odpov\u00eddaj\u00edc\u00ed v\u011bkovou nebo demografickou skupinu m\u016f\u017ee p\u0159in\u00e9st zna\u010dn\u00e9 mno\u017estv\u00ed kontakt\u016f. Online inzerce umo\u017e\u0148uje <strong>p\u0159esn\u00e9 sledov\u00e1n\u00ed v\u00fdkonnosti kampan\u00ed<\/strong> a jejich rychl\u00e9 \u00fapravy, co\u017e je velkou v\u00fdhodou oproti tradi\u010dn\u00edm m\u00e9di\u00edm. Digit\u00e1ln\u00ed form\u00e1ty tak\u00e9 <strong>podporuj\u00ed interakci a u\u017eivatelsk\u00fd engagement<\/strong>, co\u017e op\u011bt zvy\u0161uje \u0161ance na z\u00edsk\u00e1n\u00ed kvalitn\u00edch kandid\u00e1t\u016f.<\/p>\n<p><em><strong><\/strong><\/em><\/p>\n<p>Mocn\u00fdmi n\u00e1stroji pro c\u00edlenou inzerci jsou platformy <strong>LinkedIn, Facebook a Instagram<\/strong>. D\u00edky mo\u017enostem c\u00edlen\u00ed na z\u00e1klad\u011b demografick\u00fdch \u00fadaj\u016f, z\u00e1jm\u016f a chov\u00e1n\u00ed m\u016f\u017eete p\u0159esn\u011b zam\u011b\u0159it inzerci na specifick\u00e9 skupiny lid\u00ed. L\u00e1kav\u00fd vizu\u00e1ln\u00ed obsah, jako jsou videa a infografiky, v\u00fdrazn\u011b zvy\u0161uje zapamatovatelnost inzer\u00e1tu.<\/p>\n<ul>\n<li><strong>LinkedIn <\/strong>je ide\u00e1ln\u00ed pro profesion\u00e1ln\u00ed n\u00e1bor. Tady m\u016f\u017eete oslovit kandid\u00e1ty podle jejich profesn\u00ed historie, dovednost\u00ed a z\u00e1jm\u016f.<\/li>\n<li><strong>Facebook<\/strong> a Instagram nab\u00edzej\u00ed \u0161ir\u0161\u00ed z\u00e1b\u011br. Jsou vhodn\u00e9 pro budov\u00e1n\u00ed zna\u010dky a v p\u0159\u00edpad\u011b Instagramu pro osloven\u00ed mlad\u0161\u00edch demografick\u00fdch skupin.<\/li>\n<\/ul>\n<blockquote>\n<p><strong>N\u011bkter\u00e9 zna\u010dky vyu\u017e\u00edvaj\u00ed speci\u00e1ln\u00ed HR online kan\u00e1ly nebo platformy k tvorb\u011b obsahu, kter\u00fd pr\u016fb\u011b\u017en\u011b posiluje jejich zam\u011bstnavatelsk\u00fd brand. \u010casto jsou to blogy, videa nebo podcasty zam\u011b\u0159en\u00e9 na firemn\u00ed kulturu, hodnoty a pracovn\u00ed prost\u0159ed\u00ed. T\u00edmto zp\u016fsobem se sna\u017e\u00ed nejen p\u0159il\u00e1kat nov\u00e9 zam\u011bstnance, ale tak\u00e9 udr\u017eet a motivovat st\u00e1vaj\u00edc\u00ed t\u00fdmy. Pod\u00edvejte se, jak <a href=\"https:\/\/www.magnas.cz\/en\/continental\/\">budujeme Facebookov\u00fd kan\u00e1l s HR zam\u011b\u0159en\u00edm<\/a> pro \u010desk\u00e9 zastoupen\u00ed spole\u010dnosti Continental, jednoho z p\u0159edn\u00edch dodavatel\u016f pr\u016fkopnick\u00fdch technologi\u00ed v segmentu automotive.<\/strong><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<\/blockquote>\n<h2><span style=\"color: #83899f;\"><\/span><\/h2>\n<h2><span style=\"color: #83899f;\">R\u016fzn\u00e9 pracovn\u00ed port\u00e1ly pro r\u016fzn\u00e9 pozice<\/span><\/h2>\n<p>Pro n\u011bkter\u00e9 pozice se vyplat\u00ed vyu\u017e\u00edt specializovan\u00e9 pracovn\u00ed port\u00e1ly a f\u00f3ra. Nav\u0161t\u011bvuj\u00ed je uchaze\u010di se specifick\u00fdmi dovednostmi a z\u00e1jmy, nap\u0159\u00edklad IT odborn\u00edci, zdravotn\u00edci nebo kreativci. Tyto port\u00e1ly \u010dasto nab\u00edzej\u00ed dal\u0161\u00ed n\u00e1stroje, jako jsou datab\u00e1ze \u017eivotopis\u016f nebo mo\u017enosti p\u0159\u00edm\u00e9 komunikace se z\u00e1jemci, co\u017e m\u016f\u017ee urychlit a zefektivnit n\u00e1borov\u00fd proces.<\/p>\n<p><strong>P\u0159i v\u00fdb\u011bru port\u00e1l\u016f je d\u016fle\u017eit\u00e9 zohlednit povahu pracovn\u00ed pozice. Tady m\u00e1te n\u011bkolik tip\u016f:<\/strong><\/p>\n<p><strong>Jobs.cz:<\/strong> St\u00e1le \u010d\u00edslo 1 mezi inzertn\u00edmi port\u00e1ly. Obsazujete-li pozici, kter\u00e1 vy\u017eaduje zku\u0161enosti, jako jsou mana\u017eersk\u00e9 posty nebo odborn\u00e1 administrativa, a c\u00edl\u00edte na generaci X nebo Y, jste tady spr\u00e1vn\u011b.<\/p>\n<p><strong>Welcome to the Jungle a Cocuma:<\/strong> Vedete-li n\u00e1bor dlouhodob\u011b, chcete prezentovat p\u0159edev\u0161\u00edm va\u0161e posl\u00e1n\u00ed a firemn\u00ed kulturu a m\u00e1te na to p\u0159ipraven\u00fd rozpo\u010det v \u0159\u00e1du vy\u0161\u0161\u00edch des\u00edtek tis\u00edc, na t\u011bchto port\u00e1lech m\u00e1te prostor uk\u00e1zat se nejen v klasick\u00e9 textov\u00e9 form\u011b, ale zejm\u00e9na ve videu, reels a fotografi\u00edch ze \u017eivota va\u0161\u00ed firmy.<\/p>\n<p><strong>Profesia:<\/strong> Port\u00e1l popul\u00e1rn\u00ed zejm\u00e9na na Slovensku. Pokud hled\u00e1te nov\u00e9 kolegy mezi na\u0161imi sousedy, je velk\u00e1 pravd\u011bpodobnost, \u017ee tady je najdete<\/p>\n<p><strong>StartupJobs.cz:<\/strong> Skv\u011bl\u00e1 volba pro segmenty obchodu, marketingu nebo IT. Vyplat\u00ed se tady hledat progresivn\u00edm startup\u016fm \u010di mlad\u00fdm spole\u010dnostem.<\/p>\n<p><strong>Freelance.cz:<\/strong> Port\u00e1l je sice zam\u011b\u0159en\u00fd na volnono\u017ece v\u0161ech obor\u016f, ale nikdy nev\u00edte, jestli si freelancer u\u017e neu\u017eil dost svobody a nehled\u00e1 dlouhodob\u011bj\u0161\u00ed anga\u017em\u00e1.<\/p>\n<p><strong>QuickJobs.cz:<\/strong> Pot\u0159ebujete rychle brig\u00e1dn\u00edky? Pak je tento port\u00e1l pr\u00e1v\u011b pro v\u00e1s.<\/p>\n<p><strong>Prace.cz:<\/strong> Vhodn\u00e1 platforma pro pozice v oboru \u0159emesel, stavebnictv\u00ed, ale tak\u00e9 administrativy.<\/p>\n<p><strong>Pracezarohem.cz:<\/strong> Pokud c\u00edl\u00edte na zam\u011bstnance v okol\u00ed, kte\u0159\u00ed necht\u011bj\u00ed za prac\u00ed doj\u00ed\u017ed\u011bt, inzerujte pr\u00e1v\u011b zde. Port\u00e1l pat\u0159\u00ed do rodiny Alma Career, kter\u00e1 krom\u011b zm\u00edn\u011bn\u00fdch port\u00e1l\u016f Jobs.cz a Prace.cz zahrnuje d\u00e1le Atmoskop.cz, HR n\u00e1stroje Teamio a Arnold, vzd\u011bl\u00e1vac\u00ed platformu Seduo.cz a porov\u00e1va\u010d plat\u016f Platy.cz.<\/p>\n<p><span style=\"color: #83899f;\"><strong><\/strong><\/span><\/p>\n<p><strong><span style=\"color: #83899f;\">Nechcete za inzerci platit? Zkuste tyto port\u00e1ly zdarma.<\/span><\/strong><\/p>\n<p><strong>VolnaMista.cz:<\/strong> Nejv\u011bt\u0161\u00ed \u00fasp\u011bch p\u0159in\u00e1\u0161\u00ed u v\u00fdrobn\u00edch pozic, lehk\u00e9 administrativy nebo slu\u017eeb.<\/p>\n<p><strong>Indeed:<\/strong> Port\u00e1l pro v\u0161echny typy uchaze\u010d\u016f, od z\u00e1kladn\u00edch pozic a\u017e po vysoce specializovan\u00e9 role.<\/p>\n<blockquote>\n<p><em><strong><\/strong><\/em><\/p>\n<p><em><strong><\/strong><\/em><\/p>\n<p><em><strong><\/strong><\/em><\/p>\n<p><em><strong>TIP: St\u0159\u00eddejte StartupJobs.cz, Freelance.cz a Jobs.cz. I kdy\u017e m\u00e1te p\u0159edplacen\u00fd ro\u010dn\u00ed bal\u00ed\u010dek u Alma Career, n\u011bkter\u00e9 pozice v n\u011bm nenajdete, a zbyte\u010dn\u011b tak vyhod\u00edte pen\u00edze.<\/strong><\/em><\/p>\n<\/blockquote>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Pot\u0159ebujete poradit, kter\u00e1 forma inzerce je pro v\u00e1s ta prav\u00e1? Pom\u016f\u017eeme v\u00e1m s cel\u00fdm procesem, po\u010d\u00ednaje spr\u00e1vnou strategi\u00ed a\u017e po podpis smlouvy s nov\u00fdm \u010dlenem t\u00fdmu a onboardingem. Jako se n\u00e1m to poda\u0159ilo v rekordn\u011b kr\u00e1tk\u00e9 dob\u011b u klienta, kter\u00fd nal\u00e9hav\u011b pot\u0159eboval doplnit zdravotnick\u00fd person\u00e1l.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Inzerujete na VolnaMista.cz a na Prace.cz jako v\u017edycky. A jako v\u017edycky se nikdo nehl\u00e1s\u00ed? Je \u010das roz\u0161\u00ed\u0159it reperto\u00e1r. Na\u0161t\u011bst\u00ed dnes m\u00e1me \u0159adu mo\u017enost\u00ed, jak zaujmout ty prav\u00e9 lidi. Star\u00fd dobr\u00fd pap\u00edr versus digit\u00e1ln\u00ed form\u00e1ty D\u016fle\u017eit\u00e9 je naj\u00edt pro inzer\u00e1t spr\u00e1vnou formu a m\u00edsto. Ti\u0161t\u011bn\u00e9 inzer\u00e1ty maj\u00ed st\u00e1le sv\u00e9 m\u00edsto v marketingov\u00fdch strategi\u00edch, hlavn\u011b kdy\u017e se [&hellip;]<\/p>","protected":false},"author":6,"featured_media":226332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na ka\u017ed\u00e9ho uchaze\u010de \u010dek\u00e1 jeho inzer\u00e1t. Jak to ud\u011blat, aby to byl ten v\u00e1\u0161? | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. 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Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/na-kazdeho-uchazece-ceka-jeho-inzerat-jak-to-udelat-aby-to-byl-ten-vas\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-11T13:38:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T14:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/10\/HR_umime-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate\u0159ina Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate\u0159ina Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/na-kazdeho-uchazece-ceka-jeho-inzerat-jak-to-udelat-aby-to-byl-ten-vas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/na-kazdeho-uchazece-ceka-jeho-inzerat-jak-to-udelat-aby-to-byl-ten-vas\/\"},\"author\":{\"name\":\"Kate\u0159ina Daniel\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/f9b110d1e5cbf4035c8ab0e190e38256\"},\"headline\":\"Na ka\u017ed\u00e9ho uchaze\u010de \u010dek\u00e1 jeho inzer\u00e1t. 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