{"id":226412,"date":"2024-12-06T10:00:00","date_gmt":"2024-12-06T09:00:00","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=226412"},"modified":"2025-03-12T15:18:18","modified_gmt":"2025-03-12T14:18:18","slug":"10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/","title":{"rendered":"10 tip\u016f, co m\u00e1 \u0159\u00edkat a jak m\u00e1 vypadat efektivn\u00ed inzer\u00e1t?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;4.25.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; min_height=&#8220;732.1px&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.2&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><b>Vytvo\u0159en\u00ed efektivn\u00edho inzer\u00e1tu je kl\u00ed\u010dov\u00e9 pro p\u0159il\u00e1k\u00e1n\u00ed spr\u00e1vn\u00fdch kandid\u00e1t\u016f, zejm\u00e9na ve vysoce konkuren\u010dn\u00edm prost\u0159ed\u00ed. Jak zajistit, aby v\u00e1\u0161 inzer\u00e1t vynikl a oslovil ty prav\u00e9 uchaze\u010de? Bu\u010fte konkr\u00e9tn\u00ed, kreativn\u00ed a transparentn\u00ed. Popi\u0161te pozici slovem i vizu\u00e1lem tak, abyste m\u011bli sami chu\u0165 se na vlastn\u00ed inzer\u00e1t p\u0159ihl\u00e1sit. Kate\u0159ina Daniel z HR MAGNAS divize p\u0159in\u00e1\u0161\u00ed n\u011bkolik tip\u016f, jak toho dos\u00e1hnout.<\/b><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<h2>1. V\u00edte, kdo je ide\u00e1ln\u00ed kandid\u00e1t?<\/h2>\n<p>Ne\u017e za\u010dnete ps\u00e1t inzer\u00e1t, je d\u016fle\u017eit\u00e9 m\u00edt jasnou p\u0159edstavu o tom, koho hled\u00e1te. P\u0159em\u00fd\u0161lejte o odbornosti, vzd\u011bl\u00e1n\u00ed, zku\u0161enostech, povaze a dovednostech, kter\u00e9 by m\u011bl m\u00edt. Zva\u017ete tak\u00e9 demografick\u00e9 informace, jako jsou v\u011bkov\u00e1 hranice, \u0159idi\u010dsk\u00e9 pr\u016fkazy nebo dal\u0161\u00ed zkou\u0161ky a kurzy. \u201eSpr\u00e1vn\u00e1 definice ide\u00e1ln\u00edho kandid\u00e1ta bude va\u0161\u00edm kompasem, kter\u00fd v\u00e1m v\u00fdrazn\u011b pom\u016f\u017ee k efektivit\u011b p\u0159i rozhodov\u00e1n\u00ed,\u201c \u0159\u00edk\u00e1 Kate\u0159ina.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>2. P\u0159edstavte se v nejlep\u0161\u00edm sv\u011btle<\/h2>\n<p>V inzer\u00e1tu stru\u010dn\u011b shr\u0148te, kdo jste, \u010d\u00edm se zab\u00fdv\u00e1te a kdo jsou va\u0161i z\u00e1kazn\u00edci. Pokud m\u00e1te definovanou misi nebo hodnoty, je to ide\u00e1ln\u00ed m\u00edsto, kde je m\u016f\u017eete p\u0159edstavit. \u201cSna\u017ete se popsat va\u0161i firmu co nejv\u00edce lidsky, aby si v\u00e1s kandid\u00e1t dok\u00e1zal p\u0159edstavit a nemusel lu\u0161tit krkolomn\u00e9 v\u00fdrazy pr\u00e1vnick\u00e9ho charakteru,\u201d doporu\u010duje Kate\u0159ina.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>3. Titulek jako tah\u00e1k pozornosti<\/h2>\n<p>Titulek je prvn\u00ed v\u011bc, kterou uchaze\u010d vid\u00ed. Mus\u00ed b\u00fdt informativn\u00ed a z\u00e1rove\u0148 povzbudit k p\u0159e\u010dten\u00ed cel\u00e9ho inzer\u00e1tu. Vyhn\u011bte se kli\u0161\u00e9 typu \u201emlad\u00fd dynamick\u00fd kolektiv\u201c a m\u00edsto toho popi\u0161te, co je pro va\u0161i spole\u010dnost a hledanou pozici specifick\u00e9. Inspirujte se kreativn\u00edmi p\u0159\u00edklady, jako je t\u0159eba legend\u00e1rn\u00ed inzer\u00e1t Dopravn\u00edho podniku m\u011bsta Brna: \u201eChce\u0161, aby za tebou b\u011bhaly holky? Sta\u0148 se \u0159idi\u010dem autobusu!\u201c<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>4. Autentick\u00fd popis pracovn\u00ed pozice<\/h2>\n<p>Jasn\u011b a v\u00fdsti\u017en\u011b popi\u0161te, co pot\u0159ebujete, jak\u00e1 jsou va\u0161e o\u010dek\u00e1v\u00e1n\u00ed a jak bude vypadat pracovn\u00ed n\u00e1pl\u0148 uchaze\u010de. \u201eBu\u010fte konkr\u00e9tn\u00ed ohledn\u011b zodpov\u011bdnost\u00ed a toho, co kandid\u00e1ta \u010dek\u00e1. Zapome\u0148te na odr\u00e1\u017eky s v\u0161eobecn\u00fdmi a heslovit\u00fdmi v\u00fdrazy. Bu\u010fte autenti\u010dt\u00ed i v textu,\u201c rad\u00ed Kate\u0159ina.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>5. Benefity nejsou v\u0161echno<\/h2>\n<p>Benefity jsou d\u016fle\u017eit\u00e9, ale nejsou v\u0161\u00edm. Vypi\u0161te firemn\u00ed hodnoty, kulturu a atmosf\u00e9ru. Uve\u010fte, co n\u00e1stupem kandid\u00e1t u v\u00e1s z\u00edsk\u00e1, v\u010detn\u011b mzdy, d\u00e9lky pracovn\u00edho \u00favazku a dal\u0161\u00edch benefit\u016f. Nezapome\u0148te na informace o pracovn\u00edm prost\u0159ed\u00ed a mo\u017enostech kari\u00e9rn\u00edho r\u016fstu.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>6. Mluvte o pen\u011bz\u00edch<\/h2>\n<p>Zam\u011bstnavatel\u00e9 \u010dasto nezve\u0159ej\u0148uj\u00ed nab\u00edzenou odm\u011bnu, aby si nechali prostor k vyjedn\u00e1v\u00e1n\u00ed, ale nov\u00e1 sm\u011brnice EU o transparentnosti v odm\u011b\u0148ov\u00e1n\u00ed to zm\u011bn\u00ed. Od 1. 1. 2025 bude povinnost zve\u0159ej\u0148ovat mzdu\/plat v inzer\u00e1tech. Transparentnost v oblasti financ\u00ed nav\u00edc m\u016f\u017ee podstatn\u011b zv\u00fd\u0161it atraktivitu nab\u00eddky a zlep\u0161it image firmy.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>7. Bu\u010fte genderov\u011b neutr\u00e1ln\u00ed<\/h2>\n<p>Struktura inzer\u00e1tu by m\u011bla b\u00fdt p\u0159ehledn\u00e1 a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e1, aby se v n\u011bm uchaze\u010d snadno zorientoval. Pou\u017eijte jazyk, kter\u00fd je genderov\u011b neutr\u00e1ln\u00ed. Vyhn\u011bte se stereotypn\u011b maskulinn\u00edm variant\u00e1m inzerovan\u00fdch pozic (hled\u00e1me obchodn\u00edka) a obrat\u016fm jako \u201epozice je vhodn\u00e1 pro mu\u017ee\u201c, ale vyu\u017eijte rad\u011bji genderov\u011b neutr\u00e1ln\u00ed formulace.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>8. Vypr\u00e1v\u011bjte p\u0159\u00edb\u011bhy<\/h2>\n<p>Vypr\u00e1v\u011bjte p\u0159\u00edb\u011bhy, kter\u00e9 pomohou potenci\u00e1ln\u00edm z\u00e1jemc\u016fm l\u00e9pe se ztoto\u017enit s firemn\u00ed kulturou a hodnotami. M\u016f\u017ee to b\u00fdt formou rozhovoru, podcastu nebo \u010dl\u00e1nku. Pro dlouhodob\u00fd n\u00e1bor a podporu brandu doporu\u010dujeme n\u00e1borov\u00e9 video. Pod\u00edvejte se, jak tvo\u0159\u00edme HR videobsah pro jednoho z na\u0161ich dlouhodob\u00fdch klient\u016f.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>9. V\u0161ichni v\u00ed, co maj\u00ed d\u011blat?<\/h2>\n<p>Na z\u00e1v\u011br nezapome\u0148te uv\u00e9st, kam m\u00e1 kandid\u00e1t zaslat sv\u016fj \u017eivotopis a jak\u00e9 p\u0159\u00edlohy m\u00e1 p\u0159ilo\u017eit. Ujist\u011bte se, \u017ee proces n\u00e1boru je jasn\u011b pops\u00e1n, aby kandid\u00e1t v\u011bd\u011bl, co m\u016f\u017ee o\u010dek\u00e1vat.<\/p>\n<h1><\/h1>\n<h2><\/h2>\n<h2>10. Najd\u011bte pro inzer\u00e1t to prav\u00e9 m\u00edsto<\/h2>\n<p>Ka\u017ed\u00e1 pozice vy\u017eaduje specifick\u00fd p\u0159\u00edstup k potenci\u00e1ln\u00edm uchaze\u010d\u016fm i co se t\u00fd\u010de um\u00edst\u011bn\u00ed inzerce. Nap\u0159\u00edklad ti\u0161t\u011bn\u00e9 inzer\u00e1ty mohou b\u00fdt efektivn\u00ed pro m\u00edstn\u00ed pozice, zat\u00edmco digit\u00e1ln\u00ed inzerce na platform\u00e1ch jako LinkedIn je ide\u00e1ln\u00ed pro profesion\u00e1ln\u00ed a specializovan\u00e9 role. V\u00fdb\u011br spr\u00e1vn\u00e9 platformy a formy inzer\u00e1tu m\u016f\u017ee v\u00fdrazn\u011b ovlivnit \u00fasp\u011b\u0161nost n\u00e1borov\u00e9ho procesu.<\/p>\n<p>&nbsp;<\/p>\n<p>Efektivn\u00ed inzer\u00e1t je kombinac\u00ed jasn\u00e9 komunikace, kreativity a transparentnosti. S t\u011bmito tipy budete m\u00edt v\u011bt\u0161\u00ed \u0161anci p\u0159il\u00e1kat ty spr\u00e1vn\u00e9 kandid\u00e1ty a pos\u00edlit svou firemn\u00ed zna\u010dku.<\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Hled\u00e1te pomoc s vytvo\u0159en\u00edm inzer\u00e1tu, kter\u00fd zaujme na prvn\u00ed dobrou? Nebo chcete d\u00e1t v\u011bd\u011bt o va\u0161\u00ed spole\u010dnosti formou vide\u00ed, podcast\u016f nebo report\u00e1\u017e\u00ed? <a href=\"https:\/\/www.magnas.cz\/en\/hr\/\">Pom\u016f\u017eeme v\u00e1m s t\u00edm<\/a>!<\/strong><\/p>\n<blockquote><\/blockquote>\n<p><strong><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Vytvo\u0159en\u00ed efektivn\u00edho inzer\u00e1tu je kl\u00ed\u010dov\u00e9 pro p\u0159il\u00e1k\u00e1n\u00ed spr\u00e1vn\u00fdch kandid\u00e1t\u016f, zejm\u00e9na ve vysoce konkuren\u010dn\u00edm prost\u0159ed\u00ed. Jak zajistit, aby v\u00e1\u0161 inzer\u00e1t vynikl a oslovil ty prav\u00e9 uchaze\u010de? Bu\u010fte konkr\u00e9tn\u00ed, kreativn\u00ed a transparentn\u00ed. Popi\u0161te pozici slovem i vizu\u00e1lem tak, abyste m\u011bli sami chu\u0165 se na vlastn\u00ed inzer\u00e1t p\u0159ihl\u00e1sit. Kate\u0159ina Daniel z HR MAGNAS divize p\u0159in\u00e1\u0161\u00ed n\u011bkolik tip\u016f, jak [&hellip;]<\/p>","protected":false},"author":6,"featured_media":226445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tip\u016f, co m\u00e1 \u0159\u00edkat a jak m\u00e1 vypadat efektivn\u00ed inzer\u00e1t? | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T14:18:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/10_tipu_Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1984\" \/>\n\t<meta property=\"og:image:height\" content=\"1403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate\u0159ina Daniel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate\u0159ina Daniel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/\"},\"author\":{\"name\":\"Kate\u0159ina Daniel\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/f9b110d1e5cbf4035c8ab0e190e38256\"},\"headline\":\"10 tip\u016f, co m\u00e1 \u0159\u00edkat a jak m\u00e1 vypadat efektivn\u00ed inzer\u00e1t?\",\"datePublished\":\"2024-12-06T09:00:00+00:00\",\"dateModified\":\"2025-03-12T14:18:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/\"},\"wordCount\":1037,\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/10_tipu_Blog.jpg\",\"articleSection\":[\"Neza\u0159azen\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/\",\"url\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/\",\"name\":\"10 tip\u016f, co m\u00e1 \u0159\u00edkat a jak m\u00e1 vypadat efektivn\u00ed inzer\u00e1t? | Magnas\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/10-tipu-co-ma-rikat-a-jak-ma-vypadat-efektivni-inzerat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/10_tipu_Blog.jpg\",\"datePublished\":\"2024-12-06T09:00:00+00:00\",\"dateModified\":\"2025-03-12T14:18:18+00:00\",\"description\":\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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