{"id":226454,"date":"2024-12-13T12:30:00","date_gmt":"2024-12-13T11:30:00","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=226454"},"modified":"2025-03-12T15:17:07","modified_gmt":"2025-03-12T14:17:07","slug":"padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit\/","title":{"rendered":"Padaj\u00ed v\u00e1m v\u00a0GA4 kampan\u011b do \u201eorganic\u201c a \u201enot set\u201c? V\u00edme, jak to vy\u0159e\u0161it!"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.16″ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

Letos v l\u00e9t\u011b nejen n\u00e1\u0161 PPC t\u00fdm zaznamenal z\u00e1sadn\u00ed chybu v analytick\u00e9m n\u00e1stroji Google Analytics 4, kter\u00e1\u00a0 zp\u016fsobuje, \u017ee kampan\u011b jsou p\u0159ipisovan\u00e9 do kan\u00e1l\u016f \u201eorganic\u201c, \u201edirect\u201c nebo \u201enot set\u201c. Pro\u010d je to probl\u00e9m a jak se s t\u00edm vypo\u0159\u00e1dat.<\/b><\/strong><\/strong><\/strong><\/p>\n

<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

M\u016f\u017ee za to Consent Mode<\/h3>\n

P\u00e1trali jsme po tom, v \u010dem by mohl spo\u010d\u00edvat probl\u00e9m. A dop\u00e1trali jsme se. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je chyba zp\u016fsobena nastaven\u00edm \u201econsent mode\u201c. Pokud u\u017eivatel\u00e9 neud\u011bl\u00ed souhlas se sb\u011brem dat pro personalizaci reklam, Google Ads nem\u016f\u017ee p\u0159edat pot\u0159ebn\u00e9 informace o kampan\u00edch do Google Analytics, co\u017e vede k tomu, \u017ee se n\u00e1zvy kampan\u00ed v GA4 nezobrazuj\u00ed a jsou nahrazeny hodnotami jako \u201eorganic\u201c nebo \u201enot set\u201c.<\/p>\n

Chybu m\u016f\u017eete m\u00edt i vy<\/h3>\n

Doporu\u010dujeme v\u0161em klient\u016fm pravideln\u011b kontrolovat, zda jejich Google Ads kampan\u011b spr\u00e1vn\u011b funguj\u00ed v Google Analytics 4 (GA4). Probl\u00e9my se zobrazen\u00edm n\u00e1zv\u016f kampan\u00ed se mohou t\u00fdkat i v\u00e1s, a proto je d\u016fle\u017eit\u00e9 ov\u011b\u0159it p\u0159enos dat z kampan\u00ed.\u00a0<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“1px||0px|||“ global_colors_info=“{}“]<\/p>\n

Jak zkontrolovat kampan\u011b v GA4?<\/h2>\n

a) P\u0159ihlaste se do Google Analytics 4.<\/p>\n

b) V lev\u00e9m menu p\u0159ejd\u011bte do sekce \u201e\u017divotn\u00ed cyklus\u201c \u2192 \u201eAkvizice\u201c \u2192 \u201eAkvizice n\u00e1v\u0161t\u011bvnosti<\/strong>\u201c.<\/p>\n

c) V reportu si nastavte dimenzi \u201eRelace \u2013 zdroj\/m\u00e9dium<\/strong>\u201c a vyfiltrujte pouze hodnotu \u201egoogle \/ cpc<\/strong>\u201c (co\u017e odpov\u00edd\u00e1 Google Ads kampan\u00edm).<\/p>\n

d) Pro lep\u0161\u00ed p\u0159ehlednost p\u0159idejte sekund\u00e1rn\u00ed dimenzi \u201eKampa\u0148 \u2013 relace\u201c.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/Snimek-obrazovky-2024-12-03-v-12.23.21.png“ title_text=“Sni\u0301mek obrazovky 2024-12-03 v 12.23.21″ _builder_version=“4.27.3″ _module_preset=“default“ width=“80%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Kdy\u017e v\u0161e funguje spr\u00e1vn\u011b, m\u011bli byste u \u201egoogle \/ cpc\u201c vid\u011bt n\u00e1zvy sv\u00fdch Google Ads kampan\u00ed. Pokud v\u0161ak m\u00edsto n\u00e1zv\u016f kampan\u00ed vid\u00edte hodnoty jako \u201e<\/span>(organic)<\/b>\u201c nebo \u201e<\/span>(not set)<\/b>\u201c, znamen\u00e1 to, \u017ee doch\u00e1z\u00ed k probl\u00e9m\u016fm se sd\u00edlen\u00edm dat mezi Google Ads a GA4.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/Snimek-obrazovky-2024-12-18-v-14.13.49.png“ title_text=“Sni\u0301mek obrazovky 2024-12-18 v 14.13.49″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Jak vy\u0159e\u0161it probl\u00e9m se zobrazen\u00edm kampan\u00ed v GA4?<\/h2>\n

M\u016f\u017eete postupovat dv\u011bma zp\u016fsoby: manu\u00e1ln\u00edm UTM taggingem<\/strong> nebo automatizac\u00ed pomoc\u00ed skriptu od Jana Zdarsy<\/strong>. M\u00e1me pro v\u00e1s podrobn\u00fd postup pro ob\u011b mo\u017enosti.<\/p>\n

<\/h3>\n

1) Manu\u00e1ln\u00ed UTM Tagging<\/h3>\n

Pokud chcete \u0159e\u0161it probl\u00e9m manu\u00e1ln\u011b, m\u016f\u017eete ke ka\u017ed\u00e9 kampani p\u0159idat vlastn\u00ed UTM parametry. Manu\u00e1ln\u00ed proces je zdlouhav\u00fd a n\u00e1ro\u010dn\u00fd, zejm\u00e9na pokud m\u00e1te mnoho kampan\u00ed, na druhou stranu m\u00e1te p\u0159esnou kontrolu nad n\u00e1zvy kampan\u00ed.<\/strong><\/p>\n

<\/strong><\/h4>\n

<\/strong><\/h4>\n

Postupujte n\u00e1sledovn\u011b:<\/strong><\/h4>\n

a) Otev\u0159ete Google Ads a p\u0159ejd\u011bte do \u201eNastaven\u00ed kampan\u011b<\/strong>\u201c.<\/p>\n

b) Najd\u011bte sekci \u201eMo\u017enosti URL kampan\u011b<\/strong>\u201c.<\/p>\n

c) Do pole \u201e\u0160ablona sledov\u00e1n\u00ed<\/strong>\u201c vlo\u017ete n\u00e1sleduj\u00edc\u00ed form\u00e1t:<\/p>\n

\n

 <\/p>\n

{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign=CAMPAIGN_NAME<\/strong><\/p>\n

 <\/p>\n<\/blockquote>\n

 <\/p>\n

\n

<\/strong><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n<\/blockquote>\n

[\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/Snimek-obrazovky-2024-12-18-v-14.14.17.png“ title_text=“Sni\u0301mek obrazovky 2024-12-18 v 14.14.17″ align=“center“ _builder_version=“4.27.3″ _module_preset=“default“ width=“70%“ custom_margin=“-8px|||||“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

<\/h3>\n

2) Auto-tagging pomoc\u00ed skriptu<\/h3>\n

Pokud spravujete v\u011bt\u0161\u00ed mno\u017estv\u00ed kampan\u00ed, u\u0161et\u0159\u00ed v\u00e1m spoustu \u010dasu automatizace pomoc\u00ed skriptu od Jana Zdarsy. Tento \u0161ikovn\u00fd n\u00e1stroj se postar\u00e1 o automatick\u00e9 p\u0159id\u00e1n\u00ed UTM parametr\u016f ke v\u0161em va\u0161im kampan\u00edm, bez ohledu na to, zda pracujete s MCC \u00fa\u010dty nebo jednotliv\u00fdmi \u00fa\u010dty. Jedinou v\u00fdjimkou jsou video kampan\u011b, kter\u00e9 zat\u00edm vy\u017eaduj\u00ed manu\u00e1ln\u00ed ozna\u010den\u00ed.<\/p>\n

<\/h4>\n

Kde naj\u00edt skript?<\/h4>\n

Skript je dostupn\u00fd na GitHubu<\/a>.<\/p>\n

<\/h4>\n

Postup vlo\u017een\u00ed skriptu:<\/h4>\n

a) V Google Ads klikn\u011bte na \u201eN\u00e1stroje<\/strong>\u201c a pot\u00e9 p\u0159ejd\u011bte na \u201eHromadn\u00e9 akce\u201c \u2192 Skripty<\/strong>„.<\/p>\n

b) Klikn\u011bte na modr\u00e9 plus a vyberte mo\u017enost \u201eNov\u00fd skript<\/strong>\u201c.<\/p>\n

c) Vlo\u017ete k\u00f3d skriptu z GitHubu.<\/p>\n

d) Autorizujte skript kliknut\u00edm na \u201ePovolit<\/strong>\u201c (tento krok je nutn\u00e9 potvrdit dvakr\u00e1t).<\/p>\n

e) Klikn\u011bte na \u201eN\u00e1hled<\/strong>\u201c a zkontrolujte, zda skript nezobrazuje chyby. Pokud je v\u0161e v po\u0159\u00e1dku, klikn\u011bte na \u201eSpustit\u201c.<\/p>\n

f) Doporu\u010dujeme nastavit skript tak, aby se spou\u0161t\u011bl automaticky ka\u017ed\u00fd den.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/Snimek-obrazovky-2024-12-03-v-13.59.33.png“ title_text=“Sni\u0301mek obrazovky 2024-12-03 v 13.59.33″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

<\/span><\/p>\n

Pokud jste postupovali spr\u00e1vn\u011b, zm\u011bny by se m\u011bly projevit v Google Analytics 4. Kampan\u011b tak budou op\u011bt zobrazovat n\u00e1zvy m\u00edsto hodnot jako \u201eorganic\u201c nebo \u201enot set\u201c.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

Pot\u0159ebujete poradit s performance marketingem? Pom\u016f\u017eeme v\u00e1m s cel\u00fdm procesem, po\u010d\u00ednaje nastaven\u00edm kampan\u00ed a\u017e po vyhodnocen\u00ed. Ozv\u011bte se n\u00e1m a zefektivn\u011bte sv\u00e9 kampan\u011b i Vy!<\/strong><\/p>\n

Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na\u00a0<\/span>Instagramu<\/a>\u00a0<\/span>\u010di\u00a0<\/span>LinkedIn<\/a>.\u00a0<\/strong><\/strong><\/p>\n

<\/blockquote>\n

<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

Letos v l\u00e9t\u011b nejen n\u00e1\u0161 PPC t\u00fdm zaznamenal z\u00e1sadn\u00ed chybu v analytick\u00e9m n\u00e1stroji Google Analytics 4, kter\u00e1\u00a0 zp\u016fsobuje, \u017ee kampan\u011b jsou p\u0159ipisovan\u00e9 do kan\u00e1l\u016f \u201eorganic\u201c, \u201edirect\u201c nebo \u201enot set\u201c. Pro\u010d je to probl\u00e9m a jak se s t\u00edm vypo\u0159\u00e1dat. M\u016f\u017ee za to Consent Mode P\u00e1trali jsme po tom, v \u010dem by mohl spo\u010d\u00edvat probl\u00e9m. A […]<\/p>","protected":false},"author":8,"featured_media":226458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong>
<\/p>\n\n\n\n

Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n

Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n

v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n

Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n


Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n

Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?  <\/p>\n\n\n\n

Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n

V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n

Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n

Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n

Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n

Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n

Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n

Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nPadaj\u00ed v\u00e1m v\u00a0GA4 kampan\u011b do \u201eorganic\u201c a \u201enot set\u201c? V\u00edme, jak to vy\u0159e\u0161it! | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Padaj\u00ed v\u00e1m v\u00a0GA4 kampan\u011b do \u201eorganic\u201c a \u201enot set\u201c? V\u00edme, jak to vy\u0159e\u0161it! | Magnas\" \/>\n<meta property=\"og:description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-13T11:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T14:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/Blog-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Norbert Serf\u00f6z\u00f6\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Norbert Serf\u00f6z\u00f6\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit\/\"},\"author\":{\"name\":\"Norbert Serf\u00f6z\u00f6\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/8442e7d406deefde45495d097ca03678\"},\"headline\":\"Padaj\u00ed v\u00e1m v\u00a0GA4 kampan\u011b do \u201eorganic\u201c a \u201enot set\u201c? 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