{"id":226557,"date":"2024-12-18T15:00:00","date_gmt":"2024-12-18T14:00:00","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=226557"},"modified":"2025-03-12T15:16:10","modified_gmt":"2025-03-12T14:16:10","slug":"zacinate-s-midjourney-mame-pro-vas-pruvodce-generovanim-obrazku","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/zacinate-s-midjourney-mame-pro-vas-pruvodce-generovanim-obrazku\/","title":{"rendered":"Za\u010d\u00edn\u00e1te s Midjourney? M\u00e1me pro v\u00e1s pr\u016fvodce generov\u00e1n\u00edm obr\u00e1zk\u016f"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ da_disable_devices=“off|off|off“ global_colors_info=“{}“ da_is_popup=“off“ da_exit_intent=“off“ da_has_close=“on“ da_alt_close=“off“ da_dark_close=“off“ da_not_modal=“on“ da_is_singular=“off“ da_with_loader=“off“ da_has_shadow=“on“][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

Pono\u0159te se do taj\u016f grafiky s Midjourney. Jej\u00ed kouzlo spo\u010d\u00edv\u00e1 v tom, \u017ee umo\u017e\u0148uje vytv\u00e1\u0159et atraktivn\u00ed obr\u00e1zky pouze pomoc\u00ed n\u011bkolika m\u00e1lo slov. Za\u010dn\u011bte experimentov\u00e1n\u00edm se z\u00e1kladn\u00edmi prompty a postupn\u011b je upravujte tak, abyste dos\u00e1hli poutav\u011bj\u0161\u00edch v\u00fdsledk\u016f podle sv\u00fdch p\u0159edstav. Poj\u010fme se do toho pustit.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

Krok 1: Vyberte t\u00e9ma<\/h3>\n

Z\u00e1kladem promptu je t\u00e9ma, kter\u00e9 poskytne Midjourney jasnou p\u0159edstavu o tom, co chcete vytvo\u0159it. Prim\u00e1rn\u00edm komunika\u010dn\u00edm jazykem je angli\u010dtina. M\u016f\u017eete zkusit pou\u017e\u00edvat i jin\u00fd jazyk, m\u016f\u017ee ov\u0161em doj\u00edt k nedorozum\u011bn\u00edm nebo chyb\u00e1m p\u0159i generov\u00e1n\u00ed obr\u00e1zk\u016f. V p\u0159ekladu se mohou ztratit nuance a detaily d\u016fle\u017eit\u00e9 pro spr\u00e1vn\u00e9 pochopen\u00ed, a v\u00fdsledky tak mohou b\u00fdt m\u00e9n\u011b p\u0159esn\u00e9.<\/p>\n

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P\u0159\u00edklad promptu:<\/h4>\n
\n

\u201ecat sleeping on a cushion\u201c<\/p>\n<\/blockquote>\n

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Tento z\u00e1kladn\u00ed prompt \u0159\u00edk\u00e1 Midjourney, co m\u00e1 vytvo\u0159it. M\u00e1te ko\u010dku odpo\u010d\u00edvaj\u00edc\u00ed na pol\u0161t\u00e1\u0159i. To je skv\u011bl\u00fd za\u010d\u00e1tek!<\/p>\n

Jak\u00fd je v\u00fdsledek?<\/h4>\n

Midjourney automaticky vybere styl, vytvo\u0159\u00ed jakoukoliv ko\u010dku a p\u0159id\u00e1 do obr\u00e1zku detaily.<\/p>\n

<\/h3>\n

<\/h3>\n

Krok 2: Bu\u010fte konkr\u00e9tn\u011bj\u0161\u00ed<\/h3>\n

Jakmile si osvoj\u00edte z\u00e1kladn\u00ed prompty, zkuste b\u00fdt konkr\u00e9tn\u011bj\u0161\u00ed a dejte Midjourney p\u0159esn\u011bj\u0161\u00ed p\u0159edstavu o tom, co chcete. Pou\u017eijte nap\u0159\u00edklad p\u0159\u00eddavn\u00e1 jm\u00e9na, kter\u00e1 ji pomohou jasn\u011b vyj\u00e1d\u0159it.<\/p>\n

<\/h4>\n

<\/h4>\n

P\u0159\u00edklad promptu:<\/h4>\n
\n

\u201eA fluffy orange cat<\/strong> sleeping on a cushion\u201c<\/p>\n<\/blockquote>\n

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Jak\u00fd je v\u00fdsledek?<\/h4>\n

Midjourney vytvo\u0159\u00ed p\u0159esn\u011bj\u0161\u00ed obr\u00e1zek s hu\u0148atou oran\u017eovou ko\u010dkou.<\/p>\n

\n

TIP: Pokud to Midjourney podporuje, pou\u017eijte referen\u010dn\u00ed obr\u00e1zky. M\u016f\u017eete tak\u00e9 sb\u00edrat inspiraci z ji\u017e existuj\u00edc\u00edch vygenerovan\u00fdch obr\u00e1zk\u016f, p\u0159izp\u016fsobit si vlastn\u00ed popisy na z\u00e1klad\u011b toho, co se v\u00e1m l\u00edb\u00ed, a zkou\u0161et r\u016fzn\u00e9 \u00fapravy.<\/em><\/p>\n<\/blockquote>\n

<\/h3>\n

<\/h3>\n

Krok 3: Zlep\u0161ete v\u00fdsledky pomoc\u00ed kombinac\u00ed kamer a film\u016f<\/h3>\n

Aby byly va\u0161e obr\u00e1zky je\u0161t\u011b poutav\u011bj\u0161\u00ed, dopl\u0148te sv\u00e9 prompty o specifick\u00e9 n\u00e1zvy kamer a film\u016f. Ka\u017ed\u00e1 takov\u00e1 kombinace vytv\u00e1\u0159\u00ed jedine\u010dnou estetiku, kter\u00e1 m\u016f\u017ee oby\u010dejnou sc\u00e9nu prom\u011bnit ve vizu\u00e1ln\u011b zaj\u00edmav\u00e9 d\u00edlo. Specifikujte typ fotoapar\u00e1tu, nap\u0159\u00edklad \u201eCanon EOS 5D\u201c pro realistick\u00e9 a detailn\u00ed sn\u00edmky nebo \u201eFujifilm Pro 400H\u201c pro jemn\u00e9 a p\u0159irozen\u00e9 barvy.<\/p>\n

D\u00e1le m\u016f\u017eete uv\u00e9st konkr\u00e9tn\u00e9 filmy nebo fotografick\u00e9 techniky, jako jsou \u201ecinematic lighting\u201c nebo \u201egolden hour\u201c efekt, kter\u00e9 dodaj\u00ed sc\u00e9n\u00e1m pot\u0159ebnou atmosf\u00e9ru a hloubku. M\u016f\u017eete tak\u00e9 zahrnout konkr\u00e9tn\u00ed kompozi\u010dn\u00ed prvky, jako je \u201ebokeh\u201c nebo \u201ewide-angle shot\u201c pro zaj\u00edmav\u011bj\u0161\u00ed perspektivu.<\/p>\n

Nebojte se experimentovat. \u010c\u00edm v\u00edce \u010dasu investujete do zkou\u0161en\u00ed r\u016fzn\u00fdch kombinac\u00ed, t\u00edm l\u00e9pe pochop\u00edte, jak ovliv\u0148uj\u00ed kone\u010dn\u00fd vzhled obr\u00e1zku!<\/p>\n

<\/h4>\n

<\/h4>\n

P\u0159\u00edklad promptu:<\/h4>\n
\n

\u201eA fluffy orange cat sleeping on a cushion taken with Contax 645, Kodak Porta 400 film<\/strong>\u201c<\/p>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_gallery gallery_ids=“226571,226572,226573,226574″ gallery_orderby=“rand“ posts_number=“70″ show_title_and_caption=“off“ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Jak\u00fd je v\u00fdsledek?<\/h4>\n

Midjourney vytvo\u0159\u00ed p\u0159esn\u011bj\u0161\u00ed obr\u00e1zek ve stylu fotografie po\u0159\u00edzen\u00e9 konkr\u00e9tn\u00edm fotoapar\u00e1tem Contax 645 na film Kodak Portra 400, co\u017e dod\u00e1v\u00e1 obr\u00e1zku p\u0159irozen\u00e9 barvy a m\u011bkk\u00e9 p\u0159echody.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Krok 4: Z\u00e1kladn\u00ed p\u0159izp\u016fsoben\u00ed<\/h3>\n

Midjourney nab\u00edz\u00ed tak\u00e9 \u0159adu mo\u017enost\u00ed, jak jednodu\u0161e p\u0159izp\u016fsobit v\u00fdsledky, ani\u017e byste museli m\u011bnit cel\u00fd prompt. Pokud chcete generovat nov\u00e9 verze obr\u00e1zku, m\u016f\u017eete se rozhodnout pro n\u00e1sleduj\u00edc\u00ed mo\u017enosti:<\/p>\n

Vary Subtle (mal\u00e1 obm\u011bna): <\/strong>Pomoc\u00ed t\u00e9to mo\u017enosti prov\u00e1d\u00edte drobn\u00e9 zm\u011bny v p\u016fvodn\u00edm obr\u00e1zku, ani\u017e byste m\u011bnili z\u00e1kladn\u00ed t\u00e9ma. Tyto zm\u011bny jsou \u010dasto subtiln\u00ed; nap\u0159\u00edklad pozice ko\u010dky z\u016fst\u00e1v\u00e1 stejn\u00e1, pozice a vzd\u00e1lenost kamery jsou t\u00e9m\u011b\u0159 identick\u00e9 a prost\u0159ed\u00ed a pozad\u00ed jsou tak\u00e9 velmi podobn\u00e9. Tato volba skv\u011ble poslou\u017e\u00ed pro jemn\u00e9 dolad\u011bn\u00ed v\u00fdsledk\u016f.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/customization.png“ title_text=“customization“ align=“center“ _builder_version=“4.27.3″ _module_preset=“default“ width=“60%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_gallery gallery_ids=“226580,226581,226582,226583″ gallery_orderby=“rand“ posts_number=“70″ show_title_and_caption=“off“ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

Vary Strong (v\u00fdrazn\u00e9 obm\u011bny):<\/strong> Naopak volba pro v\u00fdznamn\u011bj\u0161\u00ed zm\u011bny p\u0159in\u00e1\u0161\u00ed radik\u00e1ln\u011bj\u0161\u00ed transformace, co\u017e vede k nov\u00e9 interpretaci, kter\u00e1 ov\u0161em st\u00e1le vych\u00e1z\u00ed z hlavn\u00edho t\u00e9matu. U t\u00e9to volby se m\u016f\u017ee v\u00fdrazn\u011b zm\u011bnit pozice ko\u010dky i vzhled prost\u0159ed\u00ed. Skv\u011bl\u00fd tip, pokud chcete zkou\u0161et r\u016fzn\u00e9 styly a koncepty.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][et_pb_gallery gallery_ids=“226584,226585,226586,226587″ gallery_orderby=“rand“ posts_number=“70″ show_title_and_caption=“off“ _builder_version=“4.27.3″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

Pomohly v\u00e1m na\u0161e tipy? Dejte se do toho a uvid\u00edte, \u017ee s ka\u017ed\u00fdm vygenerovan\u00fdm obr\u00e1zkem se posunete bl\u00ed\u017ee k napln\u011bn\u00ed sv\u00fdch um\u011bleck\u00fdch viz\u00ed.<\/strong><\/p>\n

Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na\u00a0<\/span>Instagramu<\/a>\u00a0<\/span>\u010di\u00a0<\/span>LinkedIn<\/a>.\u00a0<\/strong><\/strong><\/p>\n

<\/blockquote>\n

<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Pono\u0159te se do taj\u016f grafiky s Midjourney. Jej\u00ed kouzlo spo\u010d\u00edv\u00e1 v tom, \u017ee umo\u017e\u0148uje vytv\u00e1\u0159et atraktivn\u00ed obr\u00e1zky pouze pomoc\u00ed n\u011bkolika m\u00e1lo slov. Za\u010dn\u011bte experimentov\u00e1n\u00edm se z\u00e1kladn\u00edmi prompty a postupn\u011b je upravujte tak, abyste dos\u00e1hli poutav\u011bj\u0161\u00edch v\u00fdsledk\u016f podle sv\u00fdch p\u0159edstav. Poj\u010fme se do toho pustit.Krok 1: Vyberte t\u00e9ma Z\u00e1kladem promptu je t\u00e9ma, kter\u00e9 poskytne Midjourney jasnou […]<\/p>\n","protected":false},"author":9,"featured_media":226558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong>
<\/p>\n\n\n\n

Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n

Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n

v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n

Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n


Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n

Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?  <\/p>\n\n\n\n

Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n

V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n

Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n

Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n

Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n

Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n

Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n

Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nZa\u010d\u00edn\u00e1te s Midjourney? M\u00e1me pro v\u00e1s pr\u016fvodce generov\u00e1n\u00edm obr\u00e1zk\u016f | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/zacinate-s-midjourney-mame-pro-vas-pruvodce-generovanim-obrazku\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u010d\u00edn\u00e1te s Midjourney? M\u00e1me pro v\u00e1s pr\u016fvodce generov\u00e1n\u00edm obr\u00e1zk\u016f | Magnas\" \/>\n<meta property=\"og:description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/zacinate-s-midjourney-mame-pro-vas-pruvodce-generovanim-obrazku\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-18T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T14:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2024\/12\/cover-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Kona\u0161evsk\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Kona\u0161evsk\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/zacinate-s-midjourney-mame-pro-vas-pruvodce-generovanim-obrazku\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/zacinate-s-midjourney-mame-pro-vas-pruvodce-generovanim-obrazku\\\/\"},\"author\":{\"name\":\"Lea Kona\u0161evsk\u00e1\",\"@id\":\"https:\\\/\\\/www.magnas.cz\\\/#\\\/schema\\\/person\\\/950e74090cd0e145191fb75f6f6adad2\"},\"headline\":\"Za\u010d\u00edn\u00e1te s Midjourney? 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