{"id":226992,"date":"2025-04-15T17:46:12","date_gmt":"2025-04-15T15:46:12","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=226992"},"modified":"2025-04-15T17:50:43","modified_gmt":"2025-04-15T15:50:43","slug":"co-noveho-ve-svete-dat","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/co-noveho-ve-svete-dat\/","title":{"rendered":"Co nov\u00e9ho ve sv\u011bt\u011b dat: P\u0159ehled aktu\u00e1ln\u00edch trend\u016f a n\u00e1stroj\u016f pro anal\u00fdzu dat"},"content":{"rendered":"[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;||0px|||&#8220; da_disable_devices=&#8220;off|off|off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row _builder_version=&#8220;4.27.3&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.3&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<p><strong>Digit\u00e1ln\u00ed analytika se m\u011bn\u00ed ka\u017ed\u00fdm dnem \u2013 a my v Magnas dr\u017e\u00edme krok. P\u0159ipravili jsme pro v\u00e1s p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch novinek, kter\u00e9 by v\u00e1m rozhodn\u011b nem\u011bly uniknout. Chcete z dat vyt\u011b\u017eit maximum pro r\u016fst va\u0161eho podnik\u00e1n\u00ed? P\u0159e\u010dt\u011bte si \u010dl\u00e1nek na\u0161ich specialist\u016f na online kampan\u011b!<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.3&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.3&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<h3><\/h3>\n<h2><b>Zase ty GA4. Jak\u00e9 v\u00fdzvy a v\u00fdhody p\u0159in\u00e1\u0161ej\u00ed?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0159echod z Universal Analytics (UA) na Google Analytics 4 (GA4) u\u017e je d\u00e1vno<\/span><strong><a href=\"https:\/\/www.magnas.cz\/en\/google-analytics-universal-konci-jste-pripraveni\/\"> realitou<\/a><\/strong><span style=\"font-weight: 400;\">, ale ne v\u017edy jde o jednoduchou zm\u011bnu <strong>(<\/strong><\/span><strong><a href=\"https:\/\/www.magnas.cz\/en\/padaji-vam-v-ga4-kampane-do-organic-a-not-set-vime-jak-to-vyresit\/\">\u010dast\u00fdm probl\u00e9mem b\u00fdv\u00e1 \u0161patn\u00e1 kategorizace kampan\u00ed<\/a><\/strong><span style=\"font-weight: 400;\"><strong>)<\/strong>. Co je dobr\u00e9 v\u011bd\u011bt?<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u010dkoli GA4 p\u0159in\u00e1\u0161\u00ed \u0159adu v\u00fdhod, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee v n\u011bkter\u00fdch ohledech nep\u0159edstavuje zcela p\u0159\u00edmou a adekv\u00e1tn\u00ed n\u00e1hradu za Universal Analytics:<\/span><span style=\"font-size: 16px;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<ul>\n<li><strong>GA4 nen\u00ed jen aktualizace, ale \u00fapln\u011b nov\u00fd syst\u00e9m<\/strong>, zalo\u017een\u00fd na event-based m\u011b\u0159en\u00ed (ud\u00e1losti) nahrazuj\u00edc\u00ed p\u016fvodn\u00ed session-based (relace).<\/li>\n<li><strong>Struktura dat, metrik a report\u016f je odli\u0161n\u00e1<\/strong> \u2013 GA4 pracuje s jinou agregac\u00ed a metodikou, co\u017e m\u016f\u017ee zpo\u010d\u00e1tku vy\u017eadovat \u010das na adaptaci.<\/li>\n<li><strong>Rozhran\u00ed a ovl\u00e1d\u00e1n\u00ed jsou slo\u017eit\u011bj\u0161\u00ed<\/strong> \u2013 zorientovat se v nov\u00e9m prost\u0159ed\u00ed nen\u00ed pro ka\u017ed\u00e9ho hned snadn\u00e9.<\/li>\n<li><strong>N\u011bkter\u00e9 zn\u00e1m\u00e9 reporty z UA v GA4 chyb\u00ed<\/strong> nebo se v\u00fdrazn\u011b li\u0161\u00ed, co\u017e m\u016f\u017ee b\u00fdt matouc\u00ed.<\/li>\n<\/ul>\n<p>Navzdory t\u011bmto v\u00fdzv\u00e1m v\u0161ak GA4 p\u0159in\u00e1\u0161\u00ed pokro\u010dil\u00e9 mo\u017enosti anal\u00fdzy:<\/p>\n<ul>\n<li><strong>Lep\u0161\u00ed pr\u00e1ce s publikem<\/strong>, prediktivn\u00ed modely a pokro\u010dil\u00e9 propojen\u00ed s dal\u0161\u00edmi Google n\u00e1stroji.<\/li>\n<li><strong>Flexibilita a v\u011bt\u0161\u00ed kontrola nad daty<\/strong>, pokud zvl\u00e1dnete spr\u00e1vn\u011b nastavit m\u011b\u0159en\u00ed.<\/li>\n<\/ul>\n<blockquote>\n<p>Tip: Investujte \u010das do pochopen\u00ed GA4 \u2013 v modern\u00edm digit\u00e1ln\u00edm marketingu u\u017e bez n\u011bj nejde seri\u00f3zn\u011b m\u011b\u0159it ani vyhodnocovat. R\u00e1di v\u00e1m s t\u00edm pom\u016f\u017eeme!<\/p>\n<\/blockquote>\n<h2><b><\/b><\/h2>\n<h2><b>Jak p\u0159en\u00e9st n\u00e1klady do GA4?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Chcete v GA4 kone\u010dn\u011b vid\u011bt nejen n\u00e1v\u0161t\u011bvy a konverze, ale i <\/span><b>n\u00e1klady z dal\u0161\u00edch platforem<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um\u00edme <\/span><b>importovat data ze Skliku, Facebooku a dal\u0161\u00edch syst\u00e9m\u016f<\/b><span style=\"font-weight: 400;\"> p\u0159\u00edmo do GA4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">D\u00edky tomu z\u00edsk\u00e1te <b style=\"font-size: 16px;\">kompletn\u00ed pohled na efektivitu kampan\u00ed<\/b><span style=\"font-size: 16px;\"> \u2013 a to v\u0161e na jednom m\u00edst\u011b.<\/span>\u00a0<\/li>\n<\/ul>\n<p>Obra\u0165te se na n\u00e1s! V na\u0161\u00ed agentu\u0159e tuto mo\u017enost pravideln\u011b vyu\u017e\u00edv\u00e1me p\u0159i spr\u00e1v\u011b klientsk\u00fdch \u00fa\u010dt\u016f.\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3><b><\/b><\/h3>\n<h2><b>GA4 + BigQuery = siln\u011bj\u0161\u00ed data v praxi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pokud to s daty mysl\u00edte v\u00e1\u017en\u011b, nem\u011bla by v\u00e1m uniknout kombinace GA4 a <\/span><b>BigQuery<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BigQuery v\u00e1m umo\u017en\u00ed <\/span><b>z\u00edskat p\u0159\u00edstup k surov\u00fdm dat\u016fm<\/b><span style=\"font-weight: 400;\"> z GA4.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u016f\u017eete si tak <\/span><b>sestavit komplexn\u00ed dotazy<\/b><span style=\"font-weight: 400;\"> a dostat se k dat\u016fm, kter\u00e1 b\u011b\u017en\u011b v GA4 neuvid\u00edte.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u00edky tomu <b>snadno odhal\u00edte skryt\u00e9 souvislosti<\/b> v chov\u00e1n\u00ed u\u017eivatel\u016f a v\u00fdkonnosti kampan\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h2><b>Server-side Google Tag Manager: budoucnost sb\u011bru dat<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Server-side GTM je trend, kter\u00fd by m\u011bl zaj\u00edmat ka\u017ed\u00e9ho market\u00e9ra i analytika:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data se zpracov\u00e1vaj\u00ed na serveru<\/b><span style=\"font-weight: 400;\">, nikoliv v prohl\u00ed\u017ee\u010di u\u017eivatele \u2013 to znamen\u00e1 vy\u0161\u0161\u00ed bezpe\u010dnost i kontrolu nad t\u00edm, co sb\u00edr\u00e1te.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pomoc\u00ed <\/span><b>First Party re\u017eimu<\/b><span style=\"font-weight: 400;\"> z\u016fst\u00e1vaj\u00ed data ve vlastnictv\u00ed va\u0161eho webu, ne t\u0159et\u00edch stran.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00fdsledkem je <b>p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed, lep\u0161\u00ed v\u00fdkon webu<\/b> a v\u011bt\u0161\u00ed d\u016fv\u011bra u\u017eivatel\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.3&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.3&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<h2><b>Chcete m\u00edt p\u0159ehled?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sledujte n\u00e1\u0161 blog a soci\u00e1ln\u00ed s\u00edt\u011b. Pravideln\u011b sd\u00edl\u00edme tipy a novinky, jak efektivn\u011b vyu\u017e\u00edvat data v digit\u00e1ln\u00edm marketingu.<\/span><\/p>\n<p><strong>Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na<span>\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/magnas.media\/\">Instagramu<\/a><span>\u00a0<\/span>\u010di<span>\u00a0<\/span><a href=\"https:\/\/cz.linkedin.com\/company\/magnascz\">LinkedIn<\/a>.\u00a0<\/strong><strong><\/strong><\/p>\n<blockquote><\/blockquote>\n<p><strong><\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Digit\u00e1ln\u00ed analytika se m\u011bn\u00ed ka\u017ed\u00fdm dnem \u2013 a my v Magnas dr\u017e\u00edme krok. P\u0159ipravili jsme pro v\u00e1s p\u0159ehled nejd\u016fle\u017eit\u011bj\u0161\u00edch novinek, kter\u00e9 by v\u00e1m rozhodn\u011b nem\u011bly uniknout. Chcete z dat vyt\u011b\u017eit maximum pro r\u016fst va\u0161eho podnik\u00e1n\u00ed? P\u0159e\u010dt\u011bte si \u010dl\u00e1nek na\u0161ich specialist\u016f na online kampan\u011b! Zase ty GA4. Jak\u00e9 v\u00fdzvy a v\u00fdhody p\u0159in\u00e1\u0161ej\u00ed? P\u0159echod z Universal Analytics [&hellip;]<\/p>","protected":false},"author":7,"featured_media":226997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-226992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co nov\u00e9ho ve sv\u011bt\u011b dat: P\u0159ehled aktu\u00e1ln\u00edch trend\u016f a n\u00e1stroj\u016f pro anal\u00fdzu dat | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/co-noveho-ve-svete-dat\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co nov\u00e9ho ve sv\u011bt\u011b dat: P\u0159ehled aktu\u00e1ln\u00edch trend\u016f a n\u00e1stroj\u016f pro anal\u00fdzu dat | Magnas\" \/>\n<meta property=\"og:description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. Stav\u00edme na \u00fazk\u00e9m propojen\u00ed strategie, medi\u00e1ln\u00edho pl\u00e1nov\u00e1n\u00ed, offline i online v\u00fdkonu, kreativn\u00edch n\u00e1pad\u016f a produkce. Pom\u00e1h\u00e1me firm\u00e1m rozv\u00edjet p\u0159\u00edb\u011bh jejich zna\u010dky, p\u0159in\u00e1\u0161\u00edme strategick\u00fd pohled do jejich byznysu nebo \u201ejen\u201c pom\u00e1h\u00e1me r\u016fstu prodej\u016f. Ka\u017ed\u00e1 organizace m\u00e1 jin\u00e9 pot\u0159eby, pom\u00e1h\u00e1me spole\u010dn\u011b nastavit ty spr\u00e1vn\u00e9 c\u00edle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/co-noveho-ve-svete-dat\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T15:46:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T15:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"855\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silva Kostu\u0148ov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silva Kostu\u0148ov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/\"},\"author\":{\"name\":\"Silva Kostu\u0148ov\u00e1\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/d78b660dcdadfb904f172df334485874\"},\"headline\":\"Co nov\u00e9ho ve sv\u011bt\u011b dat: P\u0159ehled aktu\u00e1ln\u00edch trend\u016f a n\u00e1stroj\u016f pro anal\u00fdzu dat\",\"datePublished\":\"2025-04-15T15:46:12+00:00\",\"dateModified\":\"2025-04-15T15:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/\"},\"wordCount\":902,\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/2025.jpg\",\"articleSection\":[\"Neza\u0159azen\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/\",\"url\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/\",\"name\":\"Co nov\u00e9ho ve sv\u011bt\u011b dat: P\u0159ehled aktu\u00e1ln\u00edch trend\u016f a n\u00e1stroj\u016f pro anal\u00fdzu dat | Magnas\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/co-noveho-ve-svete-dat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/2025.jpg\",\"datePublished\":\"2025-04-15T15:46:12+00:00\",\"dateModified\":\"2025-04-15T15:50:43+00:00\",\"description\":\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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