Seznam.cz ji\u017e druh\u00fdm rokem pom\u00e1h\u00e1 neziskov\u00fdm organizac\u00edm se zviditeln\u011bn\u00edm v\u00a0online prostoru. V\u00a0r\u00e1mci programu Seznam Grant jim daruje reklamn\u00ed prostor a nab\u00edz\u00ed tak\u00e9 podporu se spr\u00e1vou kampan\u00ed v\u00a0syst\u00e9mu Sklik. T\u011b\u0161\u00ed n\u00e1s, \u017ee jsme jednou z\u00a0vybran\u00fdch digit\u00e1ln\u00edch agentur a m\u016f\u017eeme \u0161\u00ed\u0159it posl\u00e1n\u00ed nada\u010dn\u00edho fondu zam\u011b\u0159en\u00e9ho na financov\u00e1n\u00ed tolik pot\u0159ebn\u00e9 asisten\u010dn\u00ed p\u00e9\u010de. <\/b><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“]
\u201e<\/span>Kdy\u017e jsme se dozv\u011bd\u011bli o mo\u017enosti bezplatn\u011b pom\u00e1hat<\/span><\/i> <\/span>Nada\u010dn\u00edmu fondu Pe\u010dovatel<\/a><\/strong>, nev\u00e1hali jsme ani vte\u0159inu<\/span><\/i>,\u201c uvedl Vojt\u011bch Probo\u0161t divize Magnas Performance. \u201e<\/span>D\u00e1v\u00e1 n\u00e1m smysl vyu\u017e\u00edt odborn\u00e9 znalosti v oblasti PPC kampan\u00ed k tomu, aby se o aktivit\u00e1ch fondu dozv\u011bd\u011blo co nejv\u00edce lid\u00ed. A hlavn\u011b aby se d\u00edky kampan\u00edm na\u0161li dal\u0161\u00ed d\u00e1rci, kte\u0159\u00ed finan\u010dn\u011b podpo\u0159\u00ed asistenci pro ty, kte\u0159\u00ed se bez n\u00ed v \u017eivot\u011b neobejdou,<\/span><\/i>\u201c dod\u00e1v\u00e1.\u00a0<\/span><\/p>\n Spolupr\u00e1ce s\u00a0Magnas zahrnuje kompletn\u00ed spr\u00e1vu PPC kampan\u00ed v Skliku, od grafick\u00e9ho zpracov\u00e1n\u00ed vizu\u00e1ln\u00edch podklad\u016f, nastaven\u00ed a optimalizace kl\u00ed\u010dov\u00fdch slov a reklamn\u00edch text\u016f a\u017e po monitorov\u00e1n\u00ed v\u00fdkonu a pravideln\u00e9 reportov\u00e1n\u00ed. C\u00edlem je maximalizovat dosah kampan\u00ed a zajistit co nejefektivn\u011bj\u0161\u00ed vyu\u017eit\u00ed finan\u010dn\u00edch prost\u0159edk\u016f z\u00edskan\u00fdch v programu <\/span>Seznam Grant<\/a><\/strong>. Pln\u00e1 kompetence Magnas p\u0159i nastavov\u00e1n\u00ed kampan\u00ed zaru\u010duje flexibiln\u00ed a efektivn\u00ed p\u0159\u00edstup k jejich \u0159\u00edzen\u00ed.<\/span><\/p>\n \u201e<\/span>Velice si v\u00e1\u017e\u00edme nab\u00eddky Magnas<\/span><\/i>,\u201c komentuje spolupr\u00e1ci \u0159editelka Nada\u010dn\u00edho fondu Pe\u010dovatel Monika Hlinkov\u00e1. \u201e<\/span>Se spr\u00e1vou kampan\u00ed nem\u00e1me \u017e\u00e1dn\u00e9 zku\u0161enosti. V\u0161ichni jsme zcela vyt\u00ed\u017een\u00ed sh\u00e1n\u011bn\u00edm a p\u0159erozd\u011blov\u00e1n\u00edm pen\u011bz na asisten\u010dn\u00ed p\u00e9\u010di pro na\u0161e klienty, a tak nem\u00e1me ani mo\u017enost do t\u00e9to oblasti proniknout. Proto jsme se obr\u00e1tili na organiz\u00e1tory Seznam Grantu, kte\u0159\u00ed oslovili agenturu Magnas. D\u00edky tomu oslov\u00edme v\u00edce lid\u00ed, kter\u00fdm nen\u00ed lhostejn\u00e1 slo\u017eit\u00e1 situace druh\u00fdch. Je skv\u011bl\u00e9 v\u011bd\u011bt, \u017ee m\u00e1me takov\u00e9ho partnera!<\/span><\/i>\u201c<\/span><\/p>\n Nada\u010dn\u00ed fond Pe\u010dovatel shroma\u017e\u010fuje a p\u0159erozd\u011bluje finan\u010dn\u00ed prost\u0159edky na asisten\u010dn\u00ed p\u00e9\u010di pro pot\u0159ebn\u00e9, kte\u0159\u00ed nejsou schopni pokr\u00fdt n\u00e1klady ze sv\u00fdch \u00faspor a v\u00fdd\u011blk\u016f ani ze st\u00e1tn\u00edch p\u0159\u00edsp\u011bvk\u016f. Jsou to lid\u00e9 v\u0161ech v\u011bkov\u00fdch kategori\u00ed s\u00a0nejr\u016fzn\u011bj\u0161\u00edmi formami handicap\u016f, od d\u011btsk\u00e9ho autismu po sta\u0159eckou demenci. Asistence jim umo\u017e\u0148uje v\u00e9st d\u016fstojn\u00fd \u017eivot v\u00a0pohodl\u00ed domova, nikoliv za zdmi zdravotnick\u00fdch a pe\u010dovatelsk\u00fdch za\u0159\u00edzen\u00ed.\u00a0<\/span><\/p>\n NF Pe\u010dovatel za dobu sv\u00e9 existence p\u0159isp\u011bl klient\u016fm \u010d\u00e1stkou t\u00e9m\u011b\u0159 10,5 milionu K\u010d. \u201c<\/span>I mal\u00fd p\u0159\u00edsp\u011bvek m\u00e1 smysl.<\/span><\/i> Za 160 K\u010d \u2013 tedy cenu jedn\u00e9 k\u00e1vy s dortem v kav\u00e1rn\u011b \u2013 m\u016f\u017eete n\u011bkter\u00e9mu z na\u0161ich klient\u016f darovat hodinu d\u016fstojn\u00e9ho \u017eivota<\/span><\/i>,\u201d \u0159\u00edk\u00e1 \u0159editelka fondu Monika Hlinkov\u00e1 a zd\u016fraz\u0148uje, \u017ee cel\u00e1 darovan\u00e1 \u010d\u00e1stka v\u017edy putuje p\u0159\u00edmo na \u00fahradu asistence.<\/span><\/p>\n \u201e<\/span>Spolupr\u00e1ce s Nada\u010dn\u00edm fondem Pe\u010dovatel pro n\u00e1s nen\u00ed o marketingu \u2013 je to zp\u016fsob, jak p\u0159isp\u011bt k n\u011b\u010demu smyslupln\u00e9mu<\/span><\/i>,\u201c uzav\u00edr\u00e1 Robert Ren\u010d za Magnas. \u201e<\/span>M\u00e1me radost, \u017ee na\u0161e pr\u00e1ce m\u016f\u017ee pomoct dobr\u00e9 v\u011bci a skute\u010dn\u011b zm\u011bnit \u017eivoty lid\u00ed, kte\u0159\u00ed to pot\u0159ebuj\u00ed<\/span><\/i>.\u201c<\/span><\/p>\n Pot\u0159ebujete tak\u00e9 efektivn\u011b nastavit kampan\u011b? Obra\u0165te se na n\u00e1s!\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“] Sledujte n\u00e1\u0161 blog a soci\u00e1ln\u00ed s\u00edt\u011b. Pravideln\u011b sd\u00edl\u00edme tipy a novinky, jak efektivn\u011b vyu\u017e\u00edvat data v digit\u00e1ln\u00edm marketingu.<\/span><\/p>\n Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na\u00a0<\/span>Instagramu<\/a>\u00a0<\/span>\u010di\u00a0<\/span>LinkedIn<\/a>.\u00a0<\/strong><\/strong><\/p>\n <\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":" Seznam.cz ji\u017e druh\u00fdm rokem pom\u00e1h\u00e1 neziskov\u00fdm organizac\u00edm se zviditeln\u011bn\u00edm v\u00a0online prostoru. V\u00a0r\u00e1mci programu Seznam Grant jim daruje reklamn\u00ed prostor a nab\u00edz\u00ed tak\u00e9 podporu se spr\u00e1vou kampan\u00ed v\u00a0syst\u00e9mu Sklik. T\u011b\u0161\u00ed n\u00e1s, \u017ee jsme jednou z\u00a0vybran\u00fdch digit\u00e1ln\u00edch agentur a m\u016f\u017eeme \u0161\u00ed\u0159it posl\u00e1n\u00ed nada\u010dn\u00edho fondu zam\u011b\u0159en\u00e9ho na financov\u00e1n\u00ed tolik pot\u0159ebn\u00e9 asisten\u010dn\u00ed p\u00e9\u010de. \u201eKdy\u017e jsme se dozv\u011bd\u011bli o mo\u017enosti […]<\/p>","protected":false},"author":2,"featured_media":234276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong> Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n \u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo? <\/p>\n\n\n\n Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nChcete m\u00edt p\u0159ehled?<\/b><\/h2>\n
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Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n