[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]<\/p>\n
Ur\u010dit\u011b jste si toho u\u017e taky v\u0161imli \u2013 p\u0159i hled\u00e1n\u00ed na Googlu se v\u00e1m n\u011bkdy rovnou zobraz\u00ed odpov\u011b\u010f, ani\u017e byste museli klikat na jak\u00fdkoliv odkaz. Google toti\u017e za\u010d\u00edn\u00e1 ve v\u00fdsledc\u00edch hled\u00e1n\u00ed ukazovat odpov\u011bdi generovan\u00e9 AI. Funkce s n\u00e1zvem AI Overviews je ji\u017e ofici\u00e1ln\u011b spu\u0161t\u011bna i v \u010cesku. Co to ale znamen\u00e1 pro inzerenty, SEO specialisty a zna\u010dky? V\u00edme, jak minimalizovat rizika, a naopak nov\u00e9 p\u0159\u00edle\u017eitosti chyt\u0159e vyu\u017e\u00edt.\u00a0<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“Abril Fatface“ global_colors_info=“{}“]<\/p>\n AI Overviews jsou stru\u010dn\u00e9 odpov\u011bdi na dotazy generovan\u00e9 Googlem, kter\u00e9 se zobrazuj\u00ed <\/span>p\u0159\u00edmo nad organick\u00fdmi v\u00fdsledky<\/b>\u00a0\u2013 v \u010cesku se t\u00edmto zp\u016fsobem aktu\u00e1ln\u011b zobrazuje p\u0159ibli\u017en\u011b 10 % vyhled\u00e1vac\u00edch dotaz\u016f, p\u0159edev\u0161\u00edm na t\u00e9ma zdrav\u00ed, finance nebo automotive. Pokud jste si tedy \u0159\u00edkali, \u017ee b\u00fdt na prvn\u00ed str\u00e1nce Googlu je v\u00fdhra, te\u010f je tu dal\u0161\u00ed level: b\u00fdt v\u016fbec vid\u011bt <\/span>pod AI shrnut\u00edm<\/b>.<\/span><\/p>\n V Magnas sledujeme, jak se Overviews chovaj\u00ed v praxi. Vyu\u017e\u00edv\u00e1me k tomu nap\u0159\u00edklad report AI Overviews Checker v n\u00e1stroji <\/span>Marketing Miner<\/b>, nov\u011b tak\u00e9 <\/span>Collabim<\/b> (\u010desk\u00fd SEO n\u00e1stroj pro sledov\u00e1n\u00ed pozic a anal\u00fdzu v\u00fdsledk\u016f), kde se tato anal\u00fdza rovn\u011b\u017e objevila. Pom\u00e1haj\u00ed n\u00e1m zjistit, kde se AI p\u0159ehledy zobrazuj\u00ed a jak (ne)ovliv\u0148uj\u00ed PPC i SEO v\u00fdsledky klient\u016f.<\/span><\/p>\n Nap\u0159\u00edklad:<\/strong><\/p>\n Klient z oblasti vzd\u011bl\u00e1v\u00e1n\u00ed:<\/span> U 6 % kl\u00ed\u010dov\u00fdch slov u\u017e se zobrazuje AI Overview.<\/b><\/p>\n Cestovn\u00ed ruch:<\/span> Web klienta je v AI odpov\u011bd\u00edch \u010dast\u011bji, ale z\u00e1rove\u0148 do\u0161lo k poklesu organiky o cca 5 %.<\/b><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]<\/p>\n V PPC zat\u00edm AI Overviews p\u0159\u00edmo nezasahuj\u00ed do inzer\u00e1t\u016f, ale <\/span>mohou ovlivnit proklikovost<\/b> (CTR) a cenu za kliknut\u00ed (CPC). Google sice testuje reklamy p\u0159\u00edmo v AI p\u0159ehledech \u2013 ov\u0161em zat\u00edm jen v USA. Brzy by m\u011bly b\u00fdt dostupn\u00e9 i v dal\u0161\u00edch zem\u00edch. Nebude ale mo\u017en\u00e9 ovlivnit, jestli se reklama zobraz\u00ed nad, pod, nebo p\u0159\u00edmo uvnit\u0159 AI Overviews. Google doporu\u010duje vyu\u017e\u00edvat kampan\u011b s podporou AI \u2013 nap\u0159\u00edklad PMAX nebo AI MAX. <\/span>Jakmile bude inzerce v \u010cR dostupn\u00e1, budeme mezi prvn\u00edmi, kdo nov\u00e9 reklamn\u00ed form\u00e1ty otestuj\u00ed.<\/b><\/p>\n U\u017e te\u010f je ale \u010das revidovat obsah, sledovat v\u00fdvoj kl\u00ed\u010dov\u00fdch slov a p\u0159ipravit se na zm\u011bny v distribuci. AI Overviews m\u011bn\u00ed zp\u016fsob, jak lid\u00e9 vyhled\u00e1vaj\u00ed. Kdo zasp\u00ed, t\u011b\u017eko to do\u017eene.<\/span><\/p>\n SEO specialist\u00e9 budou muset j\u00edt je\u0161t\u011b v\u00edc do hloubky. Jen napsat \u010dl\u00e1nek na blog a d\u00e1t ho online dnes nesta\u010d\u00ed \u2013 bez strategie a optimalizace se v AI p\u0159ehledech t\u011b\u017eko prosad\u00edte. Chce to audit a optimalizaci:<\/span><\/p>\n A hlavn\u011b: <\/span>optimalizujte pro lidi, ne pro AI<\/b>. Kdy\u017e bude v\u00e1\u0161 obsah hodnotn\u00fd a dob\u0159e strukturovan\u00fd, m\u00e1te \u0161anci dostat se nejen do AI p\u0159ehledu, ale i do pov\u011bdom\u00ed z\u00e1kazn\u00edka.<\/span><\/p>\n <\/span><\/p>\n U\u017eivatel\u00e9 dnes \u010d\u00edm d\u00e1l \u010dast\u011bji vyhled\u00e1vaj\u00ed mimo klasick\u00fd vyhled\u00e1va\u010d \u2013 nap\u0159\u00edklad v n\u00e1stroj\u00edch jako ChatGPT, Copilot nebo Perplexity. <\/span>V Google Analytics 4 u\u017e nyn\u00ed sledujeme, \u017ee z t\u011bchto AI platforem postupn\u011b roste n\u00e1v\u0161t\u011bvnost. <\/b>AI Overviews zat\u00edm v GA4 samostatn\u011b dostupn\u00e9 nejsou, ale celkov\u00fd trend ukazuje, \u017ee se m\u011bn\u00ed zp\u016fsob, jak\u00fdm lid\u00e9 p\u0159istupuj\u00ed k obsahu a rozhoduj\u00ed se.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/Snimek-obrazovky-2025-08-04-v-12.06.24-scaled.png“ title_text=“Sni\u0301mek obrazovky 2025-08-04 v 12.06.24″ align=“center“ _builder_version=“4.27.4″ _module_preset=“default“ width=“60%“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“-24px|auto||auto||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/Snimek-obrazovky-2025-08-04-v-12.14.39.png“ title_text=“Sni\u0301mek obrazovky 2025-08-04 v 12.14.39″ align=“right“ _builder_version=“4.27.4″ _module_preset=“default“ width=“90%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/08\/Snimek-obrazovky-2025-08-04-v-12.14.48-1.png“ title_text=“Sni\u0301mek obrazovky 2025-08-04 v 12.14.48″ _builder_version=“4.27.4″ _module_preset=“default“ width=“75%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Za\u010dn\u011bte auditem viditelnosti a obsahov\u00e9 kvality. Pom\u016f\u017ee v\u00e1m zjistit, kde (ne)jste vid\u011bt a jak si stoj\u00ed va\u0161e webov\u00e9 str\u00e1nky v m\u011bn\u00edc\u00edm se prost\u0159ed\u00ed vyhled\u00e1v\u00e1n\u00ed.<\/span><\/p>\n Sledujte n\u00e1v\u0161t\u011bvnost z AI n\u00e1stroj\u016f v Google Analytics 4. I kdy\u017e AI Overviews zat\u00edm v GA4 nemaj\u00ed vlastn\u00ed rozli\u0161en\u00ed, sledujte souvisej\u00edc\u00ed trendy a zdroje \u2013 zm\u011bny u\u017e se d\u011bj\u00ed. Trendy se m\u011bn\u00ed a bez spr\u00e1vn\u00e9ho m\u011b\u0159en\u00ed se t\u011b\u017eko rozhoduje.<\/span><\/p>\n Rozlo\u017ete rozpo\u010dty do v\u00edce kan\u00e1l\u016f \u2013 zejm\u00e9na do t\u011bch, kter\u00e9 zat\u00edm nejsou tolik ovlivn\u011bn\u00e9 AI p\u0159ehledy. Zva\u017ete platformy jako Bing Ads, TikTok Ads, LinkedIn Ads nebo tradi\u010dn\u00ed display reklamu. <\/span>Diverzifikace je te\u010f d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv.<\/b><\/p>\n A v neposledn\u00ed \u0159ad\u011b sledujte v\u00fdvoj v oblasti AI reklamy. Sledujte i to, jak z n\u00e1v\u0161t\u011bv z AI n\u00e1stroj\u016f p\u0159ich\u00e1z\u00ed konverze \u2013 nejen kolik lid\u00ed p\u0159ijde, ale co d\u011blaj\u00ed d\u00e1l. Kdo testuje nov\u00e9 form\u00e1ty jako prvn\u00ed, z\u00edsk\u00e1v\u00e1 n\u00e1skok.<\/span><\/p>\n Marketing se m\u011bn\u00ed. SERP nen\u00ed, co b\u00fdval. Lid\u00e9 se ptaj\u00ed jinak. A technologie odpov\u00edd\u00e1 za n\u00e1s. Kdo se p\u0159izp\u016fsob\u00ed, ten bude vid\u011bt. A hlavn\u011b \u2013 bude p\u0159ipraven testovat nov\u00e9 p\u0159\u00edle\u017eitosti hned, jak p\u0159ijdou. V Magnas jsme p\u0159ipraveni v\u00e1m s t\u00edm pomoct.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n V Magnas monitorujeme v\u00fdvoj a jsme p\u0159ipraveni klient\u016fm nab\u00eddnout jak data-driven anal\u00fdzy, tak konkr\u00e9tn\u00ed kroky, jak se v AI dob\u011b neztratit. <\/strong>Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na\u00a0Instagramu<\/a>\u00a0\u010di\u00a0LinkedIn<\/a>.\u00a0<\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Ur\u010dit\u011b jste si toho u\u017e taky v\u0161imli \u2013 p\u0159i hled\u00e1n\u00ed na Googlu se v\u00e1m n\u011bkdy rovnou zobraz\u00ed odpov\u011b\u010f, ani\u017e byste museli klikat na jak\u00fdkoliv odkaz. Google toti\u017e za\u010d\u00edn\u00e1 ve v\u00fdsledc\u00edch hled\u00e1n\u00ed ukazovat odpov\u011bdi generovan\u00e9 AI. Funkce s n\u00e1zvem AI Overviews je ji\u017e ofici\u00e1ln\u011b spu\u0161t\u011bna i v \u010cesku. Co to ale znamen\u00e1 pro inzerenty, SEO specialisty […]<\/p>","protected":false},"author":11,"featured_media":234285,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong> Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n \u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo? <\/p>\n\n\n\n Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nAI odpov\u00ed \u2013 a co v\u00e1\u0161 web?<\/h3>\n
<\/h4>\n
PPC: Sledujte CTR i CPC<\/h3>\n
<\/h3>\n
SEO: Na obsah pro AI nesta\u010d\u00ed jen kl\u00ed\u010dov\u00e1 slova<\/strong><\/h3>\n
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Nov\u00e9 kan\u00e1ly, nov\u00e1 p\u0159\u00edle\u017eitost<\/h3>\n
V Magnas proto:<\/strong><\/h3>\n
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Co doporu\u010dujeme klient\u016fm?<\/strong><\/h3>\n
<\/strong><\/h3>\n
AI Overviews nejsou konec SEO ani PPC. Ale jsou jin\u00e1 liga<\/strong><\/h3>\n
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Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n