{"id":234405,"date":"2025-09-26T14:42:33","date_gmt":"2025-09-26T12:42:33","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=234405"},"modified":"2025-09-28T21:25:19","modified_gmt":"2025-09-28T19:25:19","slug":"intuice-nestaci-kreativitu-testujeme-pomoci-nastroje-neurons","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/intuice-nestaci-kreativitu-testujeme-pomoci-nastroje-neurons\/","title":{"rendered":"Intuice nesta\u010d\u00ed! Kreativitu testujeme pomoc\u00ed n\u00e1stroje Neurons"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.3″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“0px||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]<\/p>\n

Ne\u017e jde kampa\u0148 do sv\u011bta nebo do tendru, chceme v\u011bd\u011bt, jestli bude opravdu fungovat. Jak poznat, jestli vizu\u00e1l nebo storyboard zaujme, utkv\u00ed v pam\u011bti a nezahlt\u00ed div\u00e1ka? Kreativn\u00ed n\u00e1pad je st\u00e1le kl\u00ed\u010dov\u00fd. Ale d\u00edky dat\u016fm od Neurons v\u00edme, \u017ee nejen bav\u00ed n\u00e1s, ale bude fungovat i na publikum.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“Abril Fatface“ global_colors_info=“{}“]<\/p>\n

Je\u0161t\u011b p\u0159ed p\u00e1r lety znamenalo testov\u00e1n\u00ed reklamn\u00edch koncept\u016f zdlouhav\u00fd proces.<\/span>
<\/span>D\u011blaly se focus groupy, osobn\u00ed rozhovory nebo klasick\u00e9 pre-testy v panelech. To v\u0161e zabralo t\u00fddny, \u010dasto i m\u011bs\u00edce, a v\u00fdsledky byly do zna\u010dn\u00e9 m\u00edry ovlivn\u011bn\u00e9 t\u00edm, jak lid\u00e9 svou reakci popsali, nikoli t\u00edm, jak ji skute\u010dn\u011b pro\u017eili.<\/span><\/p>\n

Dnes m\u00e1me k dispozici n\u00e1stroje, kter\u00e9 pracuj\u00ed p\u0159\u00edmo s lidskou pozornost\u00ed a pam\u011bt\u00ed. Neurons kombinuje consumer neuroscience s um\u011blou inteligenc\u00ed a dok\u00e1\u017ee predikovat, jak bude vizu\u00e1l nebo video p\u016fsobit, je\u0161t\u011b ne\u017e se spust\u00ed kampa\u0148.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px||0px|||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/09\/MGNS-Blog-neurons-brand-no-bg.png“ title_text=“MGNS-Blog-neurons-brand-no-bg“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“]<\/p>\n

M\u011b\u0159en\u00ed<\/span> <\/span>pozornosti<\/span> <\/span>ke<\/span> <\/span>zna\u010dce<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“][\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/09\/MGNS-Blog-neurons-AB-testovani-no-bg.png“ title_text=“MGNS-Blog-neurons-AB-testovani-no-bg“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“]<\/p>\n

A\/B testov\u00e1n\u00ed s AI<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“30px||0px||false|false“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“3_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ module_alignment=“left“ global_colors_info=“{}“]<\/p>\n

V \u010dem je rozd\u00edl?<\/h3>\n
    \n
  • Rychlost<\/b> \u2013 m\u00edsto t\u00fddn\u016f m\u00e1me v\u00fdsledky b\u011bhem hodin.<\/span><\/li>\n
  • Objektivita<\/b> \u2013 Neurons vych\u00e1z\u00ed z datab\u00e1ze eye-trackingu a mozkov\u00fdch dat (300 tis\u00edc lid\u00ed, 100+ miliard datov\u00fdch bod\u016f), tak\u017ee sleduje skute\u010dn\u00e9 reakce, ne jen deklarovan\u00e9 n\u00e1zory.<\/span><\/li>\n
  • \u0160k\u00e1lovatelnost<\/b> \u2013 testovat lze stovky variant vizu\u00e1l\u016f i vide\u00ed, snadno srovn\u00e1vat A\/B varianty nebo benchmarkovat v\u016f\u010di trhu.<\/span><\/li>\n
  • Prakti\u010dnost<\/b> \u2013 v\u00fdstupy maj\u00ed podobu heatmap pozornosti, sk\u00f3re zapamatovatelnosti, zaujet\u00ed a ment\u00e1ln\u00ed n\u00e1ro\u010dnosti. V\u0161echno dopln\u011bn\u00e9 o jedno souhrnn\u00e9 hodnocen\u00ed, kter\u00e9 usnad\u0148uje rozhodov\u00e1n\u00ed.<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/09\/MGNS-Blog-neurons-engagement-no-bg.png“ title_text=“MGNS-Blog-neurons-engagement-no-bg“ force_fullwidth=“on“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“]<\/p>\n

    Vyhodnocen\u00ed toho, zda reklama zv\u00fd\u0161\u00ed zapojen\u00ed<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px||0px|||“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ module_alignment=“left“ global_colors_info=“{}“]<\/p>\n

    Jak\u00e9 insighty z\u00edsk\u00e1v\u00e1me<\/h3>\n

    D\u00edky test\u016fm p\u0159esn\u011b v\u00edme:<\/span><\/p>\n

      \n
    • zda vizu\u00e1l hned upout\u00e1,<\/span><\/li>\n
    • jestli se sd\u011blen\u00ed dob\u0159e zapamatuje,<\/span><\/li>\n
    • kde hroz\u00ed ztr\u00e1ta pozornosti,<\/span><\/li>\n
    • zda povinn\u00e9 prvky net\u0159\u00ed\u0161t\u00ed hlavn\u00ed sd\u011blen\u00ed,<\/span><\/li>\n
    • a jak moc slo\u017eit\u00e9 je pro lidi sd\u011blen\u00ed zpracovat.<\/span><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/09\/MGNS-Blog-neurons-pozornost-no-bg.png“ title_text=“MGNS-Blog-neurons-pozornost-no-bg“ force_fullwidth=“on“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“]<\/p>\n

      Co<\/span> <\/span>upout\u00e1<\/span> <\/span>pozornost<\/span> <\/span>div\u00e1ka<\/span> <\/span>v<\/span> <\/span>prvn\u00edch<\/span> <\/span>2<\/span> <\/span>sekund\u00e1ch<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

        <\/ul>\n

        Pro\u010d to d\u011bl\u00e1me<\/h3>\n

        Kreativita je po\u0159\u00e1d o n\u00e1padu, emoc\u00edch a storytellingu. Ale z\u00e1rove\u0148 je skv\u011bl\u00e9 m\u00edt data, kter\u00e1 potvrd\u00ed, \u017ee n\u00e1pad bude fungovat i v re\u00e1ln\u00e9m sv\u011bt\u011b. Neurons n\u00e1m v tom d\u00e1v\u00e1 n\u00e1skok. Dok\u00e1\u017eeme ladit kampan\u011b d\u0159\u00edve, ne\u017e p\u016fjdou ven, a t\u00edm zvy\u0161ujeme jejich \u0161anci na \u00fasp\u011bch.<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/09\/MGNS-Blog-neurons-focus-no-bg.png“ title_text=“MGNS-Blog-neurons-focus-no-bg“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“]<\/p>\n

        Jedno<\/span> <\/span>sk\u00f3re<\/span>,<\/span> <\/span>kter\u00e9<\/span> <\/span>shrnuje<\/span> <\/span>v\u0161echny<\/span> <\/span>metriky<\/span> <\/span>reklamy<\/span> <\/span>a<\/span> <\/span>\u0159ekne<\/span>,<\/span> <\/span>co<\/span> <\/span>d\u011blat<\/span> <\/span>d\u00e1l<\/span>:<\/span> <\/span>spustit<\/span>,<\/span> <\/span>optimalizovat<\/span> <\/span>nebo<\/span> <\/span>prov\u00e9st<\/span> <\/span>dal\u0161\u00ed<\/span> <\/span>iterace<\/span>.<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/09\/MGNS-Blog-neurons-memory-no-bg.png“ title_text=“MGNS-Blog-neurons-memory-no-bg“ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ text_font=“|300|||||||“ text_font_size=“12px“ custom_margin=“-50px|||||“ custom_padding=“0px|||||“ global_colors_info=“{}“]<\/p>\n

        Vyhodnocen\u00ed<\/span> <\/span>toho<\/span>,<\/span> <\/span>zda<\/span> <\/span>je<\/span> <\/span>reklama<\/span> <\/span>zapamatovateln\u00e1<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n

        Chcete kampa\u0148, kter\u00e1 funguje?
        <\/span><\/span><\/h3>\n

        Ozv\u011bte se n\u00e1m a uk\u00e1\u017eeme v\u00e1m, jak m\u016f\u017ee testov\u00e1n\u00ed kreativy s Neurons posunout i va\u0161e projekty.<\/span><\/p>\n

        <\/blockquote>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

        Ne\u017e jde kampa\u0148 do sv\u011bta nebo do tendru, chceme v\u011bd\u011bt, jestli bude opravdu fungovat. Jak poznat, jestli vizu\u00e1l nebo storyboard zaujme, utkv\u00ed v pam\u011bti a nezahlt\u00ed div\u00e1ka? Kreativn\u00ed n\u00e1pad je st\u00e1le kl\u00ed\u010dov\u00fd. Ale d\u00edky dat\u016fm od Neurons v\u00edme, \u017ee nejen bav\u00ed n\u00e1s, ale bude fungovat i na publikum.Je\u0161t\u011b p\u0159ed p\u00e1r lety znamenalo testov\u00e1n\u00ed reklamn\u00edch koncept\u016f […]<\/p>","protected":false},"author":2,"featured_media":234406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

        P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong>
        <\/p>\n\n\n\n

        Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

        \u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n

        Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

        Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n

        v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n

        Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n


        Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n

        Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?  <\/p>\n\n\n\n

        Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

        Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n

        V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n

        Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n

        Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n

        Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n

        Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n

        Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n

        Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nIntuice nesta\u010d\u00ed! Kreativitu testujeme pomoc\u00ed n\u00e1stroje Neurons | Magnas<\/title>\n<meta name=\"description\" content=\"Jsme kreativn\u011b medi\u00e1ln\u00ed uskupen\u00ed propojuj\u00edc\u00ed medi\u00e1ln\u00ed a kreativn\u00ed slu\u017eby. 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