{"id":234639,"date":"2026-02-03T08:00:00","date_gmt":"2026-02-03T07:00:00","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=234639"},"modified":"2026-02-04T10:40:07","modified_gmt":"2026-02-04T09:40:07","slug":"trendy-socialni-site-2026","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/trendy-socialni-site-2026\/","title":{"rendered":"Hitn\u011bt\u011b to na sock\u00e1ch: Pro\u010d v roce 2026 nevyhr\u00e1v\u00e1 dosah, ale sd\u00edlen\u00ed a lidskost"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; inline_fonts=&#8220;ABeeZee&#8220; global_colors_info=&#8220;{}&#8220;]<strong>Rok 2026 n\u00e1m d\u00e1v\u00e1 jasnou lekci: b\u00fdt vid\u011bt na soci\u00e1ln\u00edch s\u00edt\u00edch za ka\u017edou cenu je drah\u00fd a neefektivn\u00ed sport. Lid\u00e9 jsou online m\u00e9n\u011b, jsou v\u00fdrazn\u011b vyb\u00edrav\u011bj\u0161\u00ed a algoritmy se kone\u010dn\u011b nau\u010dily to, co my v marketingu v\u00edme d\u00e1vno: Vte\u0159ina skute\u010dn\u00e9ho z\u00e1jmu m\u00e1 v\u011bt\u0161\u00ed cenu ne\u017e tis\u00edc pr\u00e1zdn\u00fdch zobrazen\u00ed. Tak\u017ee, co s t\u00edm?<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-weight: 400;\">Pamatujete na \u010dasy, kdy byly soci\u00e1ln\u00ed s\u00edt\u011b hlavn\u011b o sledov\u00e1n\u00ed toho, co d\u011blaj\u00ed kamar\u00e1di? To je definitivn\u011b pry\u010d. Data potvrzuj\u00ed, \u017ee z\u00e1jem o s\u00edt\u011b dos\u00e1hl sv\u00e9ho vrcholu v roce 2022 a od t\u00e9 doby postupn\u011b kles\u00e1.<\/span><\/p>\n<h4>DATOV\u00dd VHLED: KONEC HYPER-SOCI\u00c1LN\u00cd \u00c9RY<\/h4>\n<p><span style=\"font-weight: 400;\">Glob\u00e1ln\u00ed pr\u016fm\u011br \u010dasu na s\u00edt\u00edch klesl ze 151 minut denn\u011b v roce 2022 na sou\u010dasn\u00fdch 142 minut. Mo\u017en\u00e1 se to zd\u00e1 jako zanedbateln\u00fd rozd\u00edl, ale v sou\u010dtu miliard u\u017eivatel\u016f jde o masivn\u00ed odliv pozornosti, kter\u00fd vrac\u00ed lidi k selektivn\u00edmu pou\u017e\u00edv\u00e1n\u00ed. S\u00edt\u011b dosp\u011bly \u2013 a my s nimi.<\/span><\/p>\n<ul><\/ul>\n<h2>1. Posting Zero: Kdy\u017e ticho ve feedu neznamen\u00e1 nez\u00e1jem<\/h2>\n<p>Mo\u017en\u00e1 to zn\u00e1te sami \u2013 scrollujete, sledujete, ale vlastn\u011b u\u017e skoro nic nepublikujete. Tento fenom\u00e9n, ozna\u010dovan\u00fd jako <strong>Posting Zero<\/strong>, znamen\u00e1, \u017ee lid\u00e9 (zejm\u00e9na z generace Z) p\u0159est\u00e1vaj\u00ed aktivn\u011b p\u0159isp\u00edvat a pou\u017e\u00edvaj\u00ed s\u00edt\u011b p\u0159ev\u00e1\u017en\u011b pasivn\u011b.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/MGNS-Blog-Inforgrafika-1-scaled.png&#8220; alt=&#8220;Infografika bari\u00e9r pozornosti na soci\u00e1ln\u00edch s\u00edt\u00edch v roce 2026: ment\u00e1ln\u00ed zahlcen\u00ed, ztr\u00e1ta autenticity a v\u011bdom\u00e9 omezov\u00e1n\u00ed digit\u00e1ln\u00edho obsahu.&#8220; title_text=&#8220;MGNS-Blog-Inforgrafika-1&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>D\u016fvod\u016f je n\u011bkolik: n\u00e1r\u016fst automatizovan\u00e9ho obsahu, ztr\u00e1ta autenticity a celkov\u00e1 informa\u010dn\u00ed p\u0159esycenost. Pro v\u00e1s jako zna\u010dku z toho plyne z\u00e1sadn\u00ed zji\u0161t\u011bn\u00ed: Pozornost u\u017e nedostanete za v\u011brnost nebo za to, \u017ee tam prost\u011b jste. U\u017eivatel\u00e9 si za\u010dali sv\u016fj \u010das p\u0159\u00edsn\u011b chr\u00e1nit a investuj\u00ed ho jen tam, kde c\u00edt\u00ed skute\u010dnou p\u0159idanou hodnotu.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/MGNS-Blog-Inforgrafika-2-scaled.png&#8220; alt=&#8220;Sch\u00e9ma trendu Posting Zero vysv\u011btluj\u00edc\u00ed \u00fabytek ve\u0159ejn\u00e9ho sd\u00edlen\u00ed a n\u00e1r\u016fst pasivn\u00edho pozorov\u00e1n\u00ed obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch.&#8220; title_text=&#8220;MGNS-Blog-Inforgrafika-2&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>2. Nov\u00e1 m\u011bna: Zapome\u0148te na lajky, po\u010d\u00edtejte soukrom\u00e1 sd\u00edlen\u00ed<\/h2>\n<p>V Magnas se na metriky d\u00edv\u00e1me bez r\u016f\u017eov\u00fdch br\u00fdl\u00ed. Dosah (reach) je dnes pouhou vstupenkou do hry. Skute\u010dn\u00fd \u00fasp\u011bch pozn\u00e1te podle toho, co se stane vte\u0159inu pot\u00e9, co si n\u011bkdo v\u00e1\u0161 p\u0159\u00edsp\u011bvek prohl\u00e9dne. Viditelnost toti\u017e v roce 2026 vznik\u00e1 a\u017e po rozhodnut\u00ed u\u017eivatele, ne p\u0159i pouh\u00e9m zobrazen\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/MGNS-Blog-Inforgrafika-3-scaled.png&#8220; alt=&#8220;Tabulka rozd\u011blen\u00ed form\u00e1t\u016f na Instagramu podle c\u00edl\u016f: Reels pro pozornost, Carousely pro know-how a Stories pro budov\u00e1n\u00ed d\u016fv\u011bry.&#8220; title_text=&#8220;MGNS-Blog-Inforgrafika-3&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>CHECKLIST: OBSAH, KTER\u00dd SE \u0160\u00cd\u0158\u00cd DO DM<\/h4>\n<ul>\n<li>\u0158e\u0161\u00ed re\u00e1ln\u00fd probl\u00e9m (u\u017eivatel si \u0159ekne: Tohle se mi hod\u00ed).<\/li>\n<li>Je srozumiteln\u00fd a rychl\u00fd na pochopen\u00ed.<\/li>\n<li>M\u00e1 jasn\u00fd n\u00e1zor, nep\u016fsob\u00ed neutr\u00e1ln\u011b.<\/li>\n<li>Vyvol\u00e1 emoci nebo \u201eAha!\u201c moment.<\/li>\n<li>Lze ho pou\u017e\u00edt jako argument v diskuzi.<\/li>\n<\/ul>\n<h2>3. AI \u00fanava a comeback p\u0159irozen\u00e9 autenticity<\/h2>\n<p>Masivn\u00ed n\u00e1stup um\u011bl\u00e9 inteligence p\u0159inesl vedlej\u0161\u00ed \u00fa\u010dinek: alergii na dokonalost. Lid\u00e9 u\u017e na d\u00e1lku poznaj\u00ed vyle\u0161t\u011bn\u00fd, generick\u00fd v\u00fdstup bez \u0161petky n\u00e1zoru. AI v na\u0161\u00ed kuchyni z\u016fst\u00e1v\u00e1 skv\u011bl\u00fdm pomocn\u00edkem pro re\u0161er\u0161e nebo technick\u00e9 drobnosti, ale kormidlo mus\u00ed dr\u017eet \u010dlov\u011bk.<\/p>\n<p>Co dnes vyhr\u00e1v\u00e1?<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nedokonalost:<\/b><span style=\"font-weight: 400;\">\u00a0Z\u00e1kulis\u00ed a proces jsou zaj\u00edmav\u011bj\u0161\u00ed ne\u017e nabl\u00fdskan\u00fd v\u00fdsledek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nostalgie:<\/b><span style=\"font-weight: 400;\"> Vrac\u00ed se vibe roku 2016 \u2013 m\u00e9n\u011b algoritmick\u00e9ho drilu, v\u00edce hravosti a lidskosti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jasn\u00fd n\u00e1zor:<\/b><span> Lid\u00e9 necht\u011bj\u00ed \u010d\u00edst objektivn\u00ed vatu, cht\u011bj\u00ed v\u011bd\u011bt, co si o t\u00e9matu mysl\u00edte vy.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>4. Form\u00e1t nen\u00ed dekorace, ale strategie<\/h2>\n<p>V roce 2026 u\u017e nem\u016f\u017eete postovat form\u00e1ty n\u00e1hodn\u011b. Strategie nen\u00ed b\u00fdt v\u0161ude, ale v\u011bd\u011bt pro\u010d a kde.<\/p>\n<h3><\/h3>\n<h3>Rozd\u011blen\u00ed rol\u00ed: Kter\u00fd form\u00e1t pln\u00ed jak\u00fd c\u00edl?<\/h3>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/MGNS-Blog-Inforgrafika-4-scaled.png&#8220; alt=&#8220;Tabulka rozd\u011blen\u00ed form\u00e1t\u016f na Instagramu podle c\u00edl\u016f: Reels pro pozornost, Carousely pro know-how a Stories pro budov\u00e1n\u00ed d\u016fv\u011bry.&#8220; title_text=&#8220;MGNS-Blog-Inforgrafika-4&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4>Strategick\u00fd tip: OD POZORNOSTI KE SKUTE\u010cN\u00c9MU BYZNYSU<\/h4>\n<p><span style=\"font-weight: 400;\">Instagram v roce 2026 funguje jako skv\u011bl\u00e1 prvn\u00ed sch\u016fzka \u2013 zaujme a p\u0159edstav\u00ed v\u00e1s. Ale skute\u010dn\u00e1 d\u016fv\u011bra a byznys vznikaj\u00ed a\u017e tam, kde m\u00e1te prostor j\u00edt do hloubky a mluvit k publiku p\u0159\u00edmo. Nezapom\u00ednejte proto do sv\u00e9 strategie zahrnout del\u0161\u00ed form\u00e1ty: odborn\u00e9 newslettery pos\u00edlan\u00e9 p\u0159\u00edmo do e-mailu (nap\u0159. p\u0159es platformu Substack), hloubkov\u00e9 \u010dl\u00e1nky na blogu nebo podcasty. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Z\u00e1v\u011br: Um\u00edr\u00e1 bezmy\u0161lenkovitost, ne s\u00edt\u011b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed s\u00edt\u011b neum\u00edraj\u00ed, pouze dosp\u011bly. Vyhr\u00e1v\u00e1 ten, kdo dok\u00e1\u017ee b\u00fdt srozumiteln\u00fd a p\u0159inese re\u00e1lnou hodnotu, kterou si lid\u00e9 cht\u011bj\u00ed nechat \u2013 nebo ji poslat d\u00e1l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u017e budete pl\u00e1novat p\u0159\u00ed\u0161t\u00ed kampa\u0148, zeptejte se sami sebe: \u201ePoslal bych toto do zpr\u00e1vy sv\u00e9mu nejlep\u0161\u00edmu klientovi?\u201c Pokud je odpov\u011b\u010f ne, pravd\u011bpodobn\u011b to nestoj\u00ed za publikov\u00e1n\u00ed.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,3_4&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/Blog-sarka-medailonek.png&#8220; title_text=&#8220;Blog-s\u030ca\u0301rka-medailonek&#8220; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; width=&#8220;75%&#8220; border_radii=&#8220;on|100px|100px|100px|100px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h4><b>MEDAILONEK AUTORKY<\/b><\/h4>\n<p><b>\u0160\u00e1rka R\u00e1kosn\u00edkov\u00e1\u00a0<\/b><\/p>\n<p>\u0160\u00e1rka m\u00e1 n\u011bkolikaletou praxi v social media marketingu \u2013 a kdy\u017e si poradila s muzikanty v Kytary.cz, porad\u00ed si u\u017e prakticky s k\u00fdmkoliv. Dnes v Magnas spojuje strategii a tvorbu obsahu, tak\u017ee v\u00ed nejen co \u0159\u00edct, ale i jak to dostat k lidem.<\/p>\n<p><b><a href=\"http:\/\/www.linkedin.com\/in\/\u0161\u00e1rka-r-120213209\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/81\/LinkedIn_icon.svg\/3840px-LinkedIn_icon.svg.png\" alt=\"File:LinkedIn icon.svg - Wikimedia Commons\" width=\"30\" height=\"30\" \/><\/a><\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.5&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;1px||1px|||&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3><\/h3>\n<p><strong style=\"font-size: 16px;\">Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na <a href=\"https:\/\/www.instagram.com\/magnas.media\/\" target=\"_blank\" rel=\"noopener\">Instagramu<\/a>,\u00a0<a href=\"https:\/\/cz.linkedin.com\/company\/magnascz\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> \u010di nov\u011b na <a href=\"https:\/\/www.youtube.com\/@magnascz\" target=\"_blank\" rel=\"noopener\">YouTube.<\/a><\/strong><\/p>\n<p><b><\/b><\/p>\n<blockquote><\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Rok 2026 n\u00e1m d\u00e1v\u00e1 jasnou lekci: b\u00fdt vid\u011bt na soci\u00e1ln\u00edch s\u00edt\u00edch za ka\u017edou cenu je drah\u00fd a neefektivn\u00ed sport. Lid\u00e9 jsou online m\u00e9n\u011b, jsou v\u00fdrazn\u011b vyb\u00edrav\u011bj\u0161\u00ed a algoritmy se kone\u010dn\u011b nau\u010dily to, co my v marketingu v\u00edme d\u00e1vno: Vte\u0159ina skute\u010dn\u00e9ho z\u00e1jmu m\u00e1 v\u011bt\u0161\u00ed cenu ne\u017e tis\u00edc pr\u00e1zdn\u00fdch zobrazen\u00ed. Tak\u017ee, co s t\u00edm?Pamatujete na \u010dasy, kdy [&hellip;]<\/p>","protected":false},"author":2,"featured_media":234641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong><br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trendy na soci\u00e1ln\u00edch s\u00edt\u00edch 2026: Co skute\u010dn\u011b funguje? | Magnas<\/title>\n<meta name=\"description\" content=\"Zapome\u0148te na dosah. V roce 2026 vl\u00e1dne marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch sd\u00edlen\u00ed do DM a lidskost. 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