[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]<\/p>\n
M\u00e1te cookie li\u0161tu v po\u0159\u00e1dku? \u0160patn\u00e9 nastaven\u00ed v\u00e1s m\u016f\u017ee p\u0159ipravovat a\u017e o 40 % dat a zbyte\u010dn\u011b zvy\u0161ovat riziko kontroly. Zjist\u011bte, co si ov\u011b\u0159it a kdy d\u00e1v\u00e1 smysl audit.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Cookie li\u0161tu u\u017e dnes m\u00e1 na webu skoro ka\u017ed\u00fd \u2013 a vid\u00ed ji \u00fapln\u011b v\u0161ichni, kdo ho nav\u0161t\u00edv\u00ed. Co kdy\u017e ale jej\u00ed sou\u010dasn\u00e1 podoba nen\u00ed v souladu s pravidly, nebo v\u00e1m v tichosti kaz\u00ed m\u011b\u0159en\u00ed a vyhodnocov\u00e1n\u00ed reklam?<\/span><\/p>\n Nej\u010dast\u011bji chyby nevznikaj\u00ed z\u00e1m\u011brn\u011b. Cookie li\u0161ta se jednou nasad\u00ed (\u010dasto jako \u0161ablona), web se d\u00e1l rozv\u00edj\u00ed, p\u0159ib\u00fdvaj\u00ed nov\u00e9 n\u00e1stroje a kampan\u011b a technick\u00e9 nastaven\u00ed souhlasu z\u016fstane beze zm\u011bny. V\u00fdsledek? Zbyte\u010dn\u00e9 riziko, hor\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek, a hlavn\u011b nep\u0159esn\u00e1 data pro va\u0161e rozhodov\u00e1n\u00ed.<\/span><\/p>\n Cookie li\u0161ta je prvn\u00ed v\u00fdrazn\u00fd prvek, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edk uvid\u00ed. Je to vstupn\u00ed br\u00e1na k va\u0161im dat\u016fm.<\/span><\/p>\n Jak to vypad\u00e1:<\/b> u\u017e p\u0159i na\u010dten\u00ed str\u00e1nky se spou\u0161t\u00ed analytika nebo reklamn\u00ed skripty d\u0159\u00edve, ne\u017e n\u00e1v\u0161t\u011bvn\u00edk stihne cokoli odkliknout.<\/span> Jak to vypad\u00e1:<\/b> tla\u010d\u00edtko pro souhlas sv\u00edt\u00ed v\u00fdrazn\u011b, ale mo\u017enost odm\u00edtnout chyb\u00ed nebo je schovan\u00e1 v nastaven\u00ed.<\/span> Jak to vypad\u00e1:<\/b> banner p\u0159ekr\u00fdv\u00e1 obsah, tla\u010d\u00edtka jsou mimo obrazovku nebo na n\u011b nejde kliknout.<\/span> Jak to vypad\u00e1:<\/b> v detailech li\u0161ty chyb\u00ed aktu\u00e1ln\u00ed seznam zpracovatel\u016f a \u00fa\u010dely, ke kter\u00fdm se data vyu\u017e\u00edvaj\u00ed.<\/span> Jak to vypad\u00e1:<\/b> u\u017eivatel souhlas ud\u011bl\u00ed, ale pak u\u017e nikde na webu nenajde mo\u017enost sv\u00e9 rozhodnut\u00ed dodate\u010dn\u011b zm\u011bnit.<\/span> Jak to vypad\u00e1:<\/b> re\u017eim souhlasu (Consent Mode) v Google Analytics 4 nen\u00ed spr\u00e1vn\u011b implementovan\u00fd.<\/span> Prove\u010fte dva kontroln\u00ed kroky. Nejprve ud\u011blejte rychlou kontrolu, kter\u00e1 odhal\u00ed nejk\u0159iklav\u011bj\u0161\u00ed probl\u00e9m. Pak projd\u011bte checklist, kter\u00fd v\u00e1m d\u00e1 jistotu, \u017ee v\u00e1m neut\u00edkaj\u00ed dal\u0161\u00ed v\u011bci, kter\u00e9 na prvn\u00ed pohled nevid\u00edte.<\/span><\/p>\n Pokud jste u dvou a v\u00edce bod\u016f zav\u00e1hali, pravd\u011bpodobn\u011b bu\u010f zbyte\u010dn\u011b riskujete probl\u00e9m, nebo p\u0159ich\u00e1z\u00edte o \u010d\u00e1st cenn\u00fdch dat pro kampan\u011b.<\/b><\/p>\n N\u011bkter\u00e9 v\u011bci odhal\u00edte b\u011bhem dvou minut. Jen\u017ee ty nejdra\u017e\u0161\u00ed chyby se \u010dasto d\u011bj\u00ed na pozad\u00ed webu \u2013 v tom, co se na\u010d\u00edt\u00e1 a spou\u0161t\u00ed d\u0159\u00edv, ne\u017e n\u00e1v\u0161t\u011bvn\u00edk klikne, a jestli nastaven\u00ed odpov\u00edd\u00e1 tomu, co skute\u010dn\u011b zvolil.<\/b><\/p>\n Cookie li\u0161ta nemus\u00ed b\u00fdt stra\u0161\u00e1kem ani brzdou va\u0161eho marketingu. \u010casto sta\u010d\u00ed p\u00e1r c\u00edlen\u00fdch \u00faprav v nastaven\u00ed, abyste m\u011bli klid a z\u00e1rove\u0148 p\u0159esn\u011bj\u0161\u00ed data pro rozhodov\u00e1n\u00ed. Za\u010dn\u011bte rychlou kontrolou a checklistem v\u00fd\u0161e. Pokud u v\u00edce bod\u016f nem\u00e1te jistotu, nejrychlej\u0161\u00ed cesta b\u00fdv\u00e1 nechat si ud\u011blat technickou kontrolu a z\u00edskat jasn\u00fd pl\u00e1n, co a v jak\u00e9m po\u0159ad\u00ed upravit.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/2023-11-06-Magnas-portrety-detail-15.jpg“ title_text=“2023-11-06-Magnas-portrety-detail-15″ _builder_version=“4.27.5″ _module_preset=“default“ width=“75%“ border_radii=“on|100px|100px|100px|100px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Vojt\u011bch Probo\u0161t & Magnas Performance<\/b><\/p>\n Jsme experti na v\u00fdkonnostn\u00ed marketing, kte\u0159\u00ed v\u011b\u0159\u00ed, \u017ee za ka\u017ed\u00fdm \u00fasp\u011b\u0161n\u00fdm prodejem stoj\u00ed \u010dist\u00e1 data. Pom\u00e1h\u00e1me firm\u00e1m nastavit m\u011b\u0159en\u00ed tak, aby jejich marketingov\u00e9 rozpo\u010dty nekon\u010dily v \u010dern\u00e9 d\u00ed\u0159e, ale p\u0159in\u00e1\u0161ely re\u00e1ln\u00fd zisk.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“1px||1px|||“ global_colors_info=“{}“]<\/p>\n Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na Instagramu<\/a>,\u00a0LinkedIn<\/a> \u010di nov\u011b na YouTube.<\/a><\/strong><\/p>\n <\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" M\u00e1te cookie li\u0161tu v po\u0159\u00e1dku? \u0160patn\u00e9 nastaven\u00ed v\u00e1s m\u016f\u017ee p\u0159ipravovat a\u017e o 40 % dat a zbyte\u010dn\u011b zvy\u0161ovat riziko kontroly. Zjist\u011bte, co si ov\u011b\u0159it a kdy d\u00e1v\u00e1 smysl audit.Cookie li\u0161ta: Mal\u00fd banner, kter\u00fd m\u016f\u017ee nen\u00e1padn\u011b p\u00e1lit pen\u00edze Cookie li\u0161tu u\u017e dnes m\u00e1 na webu skoro ka\u017ed\u00fd \u2013 a vid\u00ed ji \u00fapln\u011b v\u0161ichni, kdo ho nav\u0161t\u00edv\u00ed. […]<\/p>","protected":false},"author":2,"featured_media":234708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong> Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n \u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo? <\/p>\n\n\n\n Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nCookie li\u0161ta: Mal\u00fd banner, kter\u00fd m\u016f\u017ee nen\u00e1padn\u011b p\u00e1lit pen\u00edze<\/h1>\n
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Pro\u010d to \u0159e\u0161it co nejd\u0159\u00edve<\/h2>\n
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6 chyb, kter\u00fdm se chcete vyhnout<\/h2>\n
1) Cookies se ukl\u00e1daj\u00ed je\u0161t\u011b p\u0159ed ud\u011blen\u00edm souhlasu
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<\/span>Dopad:<\/b> zbyte\u010dn\u00e9 riziko a \u201ed\u011brav\u00e1 m\u00edsta\u201c, kter\u00fdmi data unikaj\u00ed bez kontroly.<\/span><\/p>\n2) Chyb\u00ed tla\u010d\u00edtko \u201eOdm\u00edtnout\u201c (nebo je skryt\u00e9)
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<\/span>Dopad:<\/b> n\u00e1v\u0161t\u011bvn\u00edci to vn\u00edmaj\u00ed jako n\u00e1tlak \u2013 a zbyte\u010dn\u011b to po\u0161kozuje d\u016fv\u011bru ve v\u00e1\u0161 web.<\/span><\/p>\n3) Li\u0161ta je \u201erozbit\u00e1\u201c na mobilech
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<\/span>Dopad:<\/b> p\u0159ich\u00e1z\u00edte o konverze hned v prvn\u00ed vte\u0159in\u011b \u2013 mobiln\u00ed n\u00e1v\u0161t\u011bvnost dnes \u010dasto tvo\u0159\u00ed v\u011bt\u0161inu.<\/span><\/p>\n4) Seznam cookies neodpov\u00edd\u00e1 realit\u011b
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<\/span>Dopad:<\/b> n\u00e1v\u0161t\u011bvn\u00edk nem\u00e1 jasn\u00e9 informace a vy sami ztr\u00e1c\u00edte p\u0159ehled, co v\u0161echno na webu re\u00e1ln\u011b b\u011b\u017e\u00ed.<\/span><\/p>\n5) Souhlas nelze vz\u00edt zp\u011bt
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<\/span>Dopad:<\/b> frustruj\u00edc\u00ed zku\u0161enost pro u\u017eivatele a zbyte\u010dn\u00e1 slabina, kterou jde p\u0159itom snadno opravit (typicky odkazem v pati\u010dce).<\/span><\/p>\n6) Hluch\u00e9 m\u00edsto v reportech (\u0161patn\u011b nastaven\u00fd Consent Mode)
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<\/span>Dopad:<\/b> kampan\u011b nejdou spolehliv\u011b vyhodnocovat a optimalizovat, tak\u017ee se h\u016f\u0159 rozhoduje, kam rozpo\u010det p\u0159idat, a kde naopak jen \u201ete\u010de\u201c.<\/span><\/p>\n<\/h2>\n
Otestujte si web za 2 minuty: rychl\u00e1 kontrola + rozhodnut\u00ed, co d\u00e1l<\/h2>\n
Krok 1: 2min kontrola (odhal\u00ed nejv\u011bt\u0161\u00ed probl\u00e9m hned)<\/h3>\n
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Krok 2: Checklist (d\u00e1 v\u00e1m jistotu, \u017ee je nastaven\u00ed celkov\u011b v po\u0159\u00e1dku)<\/h3>\n
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Kdy d\u00e1v\u00e1 smysl rychl\u00fd audit cookie li\u0161ty<\/h2>\n
Co typicky prov\u011b\u0159ujeme v auditu cookie li\u0161ty<\/h3>\n
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MEDAILONEK AUTORA<\/b><\/h4>\n
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Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n