{"id":234726,"date":"2026-03-11T11:38:03","date_gmt":"2026-03-11T10:38:03","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=234726"},"modified":"2026-03-11T11:38:04","modified_gmt":"2026-03-11T10:38:04","slug":"audit-gtm-nejcastejsi-chyby","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/audit-gtm-nejcastejsi-chyby\/","title":{"rendered":"M\u00e1te GTM v po\u0159\u00e1dku? 8 chyb, kter\u00e9 zkresluj\u00ed data a zpomaluj\u00ed web"},"content":{"rendered":"[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]

M\u00e1te cookie li\u0161tu v po\u0159\u00e1dku? \u0160patn\u00e9 nastaven\u00ed v\u00e1s m\u016f\u017ee p\u0159ipravovat a\u017e o 40 % dat a zbyte\u010dn\u011b zvy\u0161ovat riziko kontroly. Zjist\u011bte, co si ov\u011b\u0159it a kdy d\u00e1v\u00e1 smysl audit.<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]

Pro\u010d to \u0159e\u0161it co nejd\u0159\u00edv<\/strong><\/h2>\n

Rychlost webu <\/b>=<\/span> konverze: ka\u017ed\u00e1 sekunda na\u010d\u00edt\u00e1n\u00ed m\u016f\u017ee sn\u00ed\u017eit konverzn\u00ed pom\u011br (pod\u00edl n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed na webu ud\u011blaj\u00ed to, co chcete \u2013 nakoup\u00ed, vypln\u00ed formul\u00e1\u0159 apod.) a\u017e o 7 %. Nadbyte\u010dn\u00e9 skripty web prokazateln\u011b zpomaluj\u00ed.<\/span><\/p>\n

P\u0159esn\u00e1 data<\/b> = spr\u00e1vn\u00e1 rozhodnut\u00ed: \u0161patn\u011b nastaven\u00e9 tagy znamenaj\u00ed zkreslen\u00e1 \u010d\u00edsla v GA4, Google Ads i Facebook Pixelu. Kdy\u017e se rozhodujete podle chybn\u00fdch metrik, p\u00e1l\u00edte rozpo\u010det.<\/span><\/p>\n

N\u00e1klady na PPC: <\/b>Google zohled\u0148uje rychlost webu v Quality Score (hodnocen\u00ed kvality reklamy, kter\u00e9 ur\u010duje cenu a pozici inzer\u00e1tu). Pomalej\u0161\u00ed web m\u016f\u017ee znamenat vy\u0161\u0161\u00ed cenu za proklik (CPC) a hor\u0161\u00ed pozice reklam.<\/span><\/p>\n

Spr\u00e1va a bezpe\u010dnost: <\/b>p\u0159ehledn\u00e1 struktura \u0161et\u0159\u00ed hodiny pr\u00e1ce a d\u00e1v\u00e1 v\u00e1m kontrolu nad t\u00edm, co p\u0159esn\u011b na webu b\u011b\u017e\u00ed a kdo k tomu m\u00e1 p\u0159\u00edstup.<\/span><\/p>\n

8 nej\u010dast\u011bj\u0161\u00edch probl\u00e9m\u016f v GTM<\/strong><\/h2>\n

N\u00e1sleduj\u00edc\u00ed probl\u00e9my se obvykle nabaluj\u00ed postupn\u011b \u2013 po kampan\u00edch, redesignu nebo men\u0161\u00edch \u00faprav\u00e1ch m\u011b\u0159en\u00ed.<\/span><\/p>\n

1) Duplicitn\u00ed tagy<\/strong><\/h3>\n

M\u011b\u0159\u00edte stejnou v\u011bc dvakr\u00e1t. Web se zbyte\u010dn\u011b zat\u011b\u017euje a v reportech pak vid\u00edte zkreslen\u00e9 v\u00fdsledky.<\/span><\/p>\n

2) Historick\u00e9 n\u00e1nosy<\/strong><\/h3>\n

K\u00f3dy z kampan\u00ed, kter\u00e9 skon\u010dily p\u0159ed rokem nebo dv\u011bma, se po\u0159\u00e1d na\u010d\u00edtaj\u00ed. Ka\u017ed\u00fd takov\u00fd tag bere \u010d\u00e1st v\u00fdkonu webu \u2013 \u010dasto bez jak\u00e9hokoli p\u0159\u00ednosu.<\/span><\/p>\n

3) Nep\u0159ehledn\u00e9 n\u00e1zvy a struktura<\/strong><\/h3>\n

N\u00e1zvy typu \u201eTest 1″ nebo \u201eNov\u00e9 m\u011b\u0159en\u00ed“. Za m\u011bs\u00edc u\u017e nikdo nev\u00ed, co je co, a ka\u017ed\u00e1 \u00faprava trv\u00e1 n\u00e1sobn\u011b d\u00e9le (nebo se rad\u011bji ned\u011bl\u00e1 v\u016fbec).<\/span><\/p>\n

4) P\u0159ekomplikovan\u00e1 logika (triggery a prom\u011bnn\u00e9)<\/strong><\/h3>\n

Triggery jsou podm\u00ednky, kter\u00e9 \u0159\u00edkaj\u00ed, kdy se m\u00e1 tag spustit \u2013 t\u0159eba \u201ezobraz tuto kampa\u0148 jen na str\u00e1nce s pod\u011bkov\u00e1n\u00edm za n\u00e1kup“. Prom\u011bnn\u00e9 jsou hodnoty, kter\u00e9 GTM p\u0159ed\u00e1v\u00e1 d\u00e1l, jako je adresa str\u00e1nky nebo hodnota objedn\u00e1vky. \u010c\u00edm slo\u017eit\u011bj\u0161\u00ed tato pravidla jsou, t\u00edm vy\u0161\u0161\u00ed \u0161ance, \u017ee se n\u011bco rozbije p\u0159i p\u0159\u00ed\u0161t\u00ed \u00faprav\u011b webu \u2013 nebo \u017ee se tag spou\u0161t\u00ed jinak, ne\u017e \u010dek\u00e1te.<\/span><\/p>\n

5) \u0160patn\u00e9 na\u010dasov\u00e1n\u00ed a um\u00edst\u011bn\u00ed<\/strong><\/h3>\n

Tagy se spou\u0161t\u00ed ve \u0161patn\u00fd moment nebo na str\u00e1nk\u00e1ch, kde nemaj\u00ed co d\u011blat. Typicky: konverze se m\u011b\u0159\u00ed i tam, kde nemaj\u00ed, nebo se naopak nespust\u00ed na kl\u00ed\u010dov\u00e9 str\u00e1nce.<\/span><\/p>\n

6) Chyb\u011bj\u00edc\u00ed tracking<\/strong><\/h3>\n

Nem\u011b\u0159\u00edte kl\u00ed\u010dov\u00e9 konverze nebo d\u016fle\u017eit\u00e9 chov\u00e1n\u00ed u\u017eivatel\u016f \u2013 a marketing pak \u0159\u00edd\u00edte sp\u00ed\u0161e \u201epodle pocitu“ ne\u017e podle fakt\u016f.<\/span><\/p>\n

7) Konfliktn\u00ed skripty<\/strong><\/h3>\n

Kolize r\u016fzn\u00fdch tag\u016f m\u016f\u017ee zp\u016fsobovat technick\u00e9 chyby v k\u00f3du str\u00e1nky (JavaScriptov\u00e9 chyby), kter\u00e9 rozb\u00edjej\u00ed \u010d\u00e1st funkc\u00ed webu nebo samotn\u00e9 m\u011b\u0159en\u00ed.<\/span><\/p>\n

8) Nedostate\u010dn\u00e1 spr\u00e1va rol\u00ed a verz\u00ed<\/strong><\/h3>\n

Verzov\u00e1n\u00ed znamen\u00e1, \u017ee GTM ukl\u00e1d\u00e1 historii ka\u017ed\u00e9 zm\u011bny \u2013 v\u00edte, co se kdy upravilo a m\u016f\u017eete se k p\u0159edchoz\u00edmu stavu vr\u00e1tit. Bez p\u0159ehledu o tom, kdo m\u016f\u017ee co m\u011bnit, ale nev\u00edte, kdy k probl\u00e9mu do\u0161lo, ani co p\u0159esn\u011b opravit.<\/span><\/p>\n

 <\/p>\n

Otestujte si sv\u00e9 m\u011b\u0159en\u00ed za 2 minuty: sign\u00e1ly + checklist<\/strong><\/h2>\n

Nejprve si ov\u011b\u0159te, jestli GTM m\u016f\u017ee b\u00fdt zdroj probl\u00e9mu. Pak si projdete kr\u00e1tk\u00fd checklist, kter\u00fd uk\u00e1\u017ee, jestli je va\u0161e nastaven\u00ed dlouhodob\u011b udr\u017eiteln\u00e9.<\/span><\/p>\n

Krok 1: Sign\u00e1ly, \u017ee GTM m\u016f\u017ee b\u00fdt probl\u00e9m<\/strong><\/h3>\n

M\u00e1te podez\u0159en\u00ed na zpomalen\u00ed webu, kter\u00e9 se ned\u00e1 vysv\u011btlit jen obr\u00e1zky nebo hostingem?<\/span><\/p>\n

Nesed\u00ed v\u00e1m data v GA4 nebo Ads s realitou, nebo se v reportech objevuj\u00ed v\u00fdkyvy, kter\u00e9 nedok\u00e1\u017eete vysv\u011btlit?<\/span><\/p>\n

M\u00e1te obavu do GTM cokoli upravovat, aby to neovlivnilo zbytek m\u011b\u0159en\u00ed?<\/span><\/p>\n

Pokud jste alespo\u0148 jednou odpov\u011bd\u011bli \u201eano“, GTM si velmi pravd\u011bpodobn\u011b zaslou\u017e\u00ed revizi.<\/span><\/p>\n

Krok 2: Checklist \u2013 m\u00e1te GTM pod kontrolou?<\/strong><\/h3>\n

V\u00edm, co je aktivn\u00ed: <\/b>Dok\u00e1\u017eu u ka\u017ed\u00e9ho tagu \u0159\u00edct, pro\u010d tam je a kdo ho vyu\u017e\u00edv\u00e1.<\/span><\/p>\n

\u010cist\u00e1 logika: <\/b>Triggery a prom\u011bnn\u00e9 jsou jednoduch\u00e9 a tagy se spou\u0161t\u00ed konzistentn\u011b.<\/span><\/p>\n

Data Layer je pod kontrolou:<\/b> Data Layer je datov\u00e1 vrstva \u2013 m\u00edsto, kde v\u00e1\u0161 web p\u0159ipravuje informace pro GTM, t\u0159eba hodnotu objedn\u00e1vky nebo kategorii produktu. M\u00e1me jistotu, \u017ee tato data jsou spr\u00e1vn\u011b p\u0159ed\u00e1v\u00e1na.<\/span><\/p>\n

P\u0159\u00edstupy a zm\u011bny: <\/b>M\u00e1me p\u0159ehled o tom, kdo m\u016f\u017ee co m\u011bnit, a co se kdy zm\u011bnilo.<\/span><\/p>\n

Pokud u dvou a v\u00edce bod\u016f v\u00e1h\u00e1te, je velk\u00e1 \u0161ance, \u017ee probl\u00e9m nen\u00ed \u201ev kampan\u00edch“, ale v z\u00e1kladu m\u011b\u0159en\u00ed.<\/span><\/p>\n

 <\/p>\n

Co je GTM audit a pro\u010d d\u00e1v\u00e1 smysl<\/strong><\/h2>\n

GTM audit je systematick\u00e1 kontrola va\u0161eho kontejneru \u2013 prostoru v GTM, kde jsou ulo\u017eena v\u0161echna va\u0161e nastaven\u00ed. Odhal\u00ed skryt\u00e9 probl\u00e9my brzd\u00edc\u00ed web a zkresluj\u00edc\u00ed data. V\u00fdstupem je srozumiteln\u00fd pl\u00e1n n\u00e1pravy. M\u00edsto dlouh\u00e9ho \u201ezkou\u0161en\u00ed“ dostanete jasn\u011b sepsan\u00e9, co je \u0161patn\u011b, pro\u010d je to probl\u00e9m a co ud\u011blat jako prvn\u00ed pro zlep\u0161en\u00ed v\u00fdkonu.<\/p>\n

 <\/p>\n

Co audit obsahuje<\/strong><\/h2>\n

Technick\u00e1 anal\u00fdza<\/strong><\/h3>\n

Inventura prvk\u016f: <\/b>kontrola v\u0161ech aktivn\u00edch i \u201emrtv\u00fdch“ tag\u016f, trigger\u016f a prom\u011bnn\u00fdch.<\/span><\/p>\n

Performance audit: <\/b>re\u00e1ln\u00fd dopad m\u011b\u0159ic\u00edch k\u00f3d\u016f na rychlost na\u010d\u00edt\u00e1n\u00ed.<\/span><\/p>\n

Prov\u011brka Data Layer: <\/b>spr\u00e1vnost implementace a p\u0159ed\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch dat.<\/span><\/p>\n

Bezpe\u010dnost a spr\u00e1va: <\/b>revize p\u0159\u00edstup\u016f, verzov\u00e1n\u00ed a dokumentace.<\/span><\/p>\n

Obchodn\u00ed doporu\u010den\u00ed<\/strong><\/h3>\n

Prioritizovan\u00fd ak\u010dn\u00ed pl\u00e1n:<\/b> co vy\u0159e\u0161it hned a co m\u016f\u017ee po\u010dkat.<\/span><\/p>\n

Odhad dopadu: <\/b>kde v\u00e1m sou\u010dasn\u00fd stav re\u00e1ln\u011b \u0161kod\u00ed (v\u00fdkon webu \/ data \/ rozpo\u010dty).<\/span><\/p>\n

Quick wins: <\/b>rychl\u00e1 vylep\u0161en\u00ed s okam\u017eit\u00fdm efektem na kvalitu dat nebo rychlost.<\/span><\/p>\n

V\u00fdstupem je tak\u00e9 konkr\u00e9tn\u00ed seznam tag\u016f a nastaven\u00ed, kter\u00e9 je pot\u0159eba upravit nebo odstranit \u2013 aby bylo jasn\u00e9, co p\u0159esn\u011b se m\u00e1 st\u00e1t, ne jen \u201en\u011bco zkontrolovat“.<\/span><\/p>\n

Co z toho budete m\u00edt v praxi<\/strong><\/h2>\n

V\u00fdstupem je auditn\u00ed report s konkr\u00e9tn\u00edmi n\u00e1lezy, prioritizovan\u00fd pl\u00e1n \u00faprav a performance metriky (sou\u010dasn\u00fd vs. potenci\u00e1ln\u00ed stav). A proto\u017ee c\u00edlem je dlouhodob\u00e1 udr\u017eitelnost, dostanete i GTM checklist pro budouc\u00ed kontroly.<\/span><\/p>\n

Jak audit prob\u00edh\u00e1<\/h2>\n

Aby to bylo co nejm\u00e9n\u011b n\u00e1ro\u010dn\u00e9, postupujeme v t\u011bchto kroc\u00edch:<\/span><\/p>\n

Kickoff (30 min): <\/b>slad\u00edme c\u00edle a nejv\u011bt\u0161\u00ed \u201ebolesti“.<\/span><\/p>\n

Hloubkov\u00e1 anal\u00fdza (3\u20135 dn\u016f):<\/b> technick\u00e1 kontrola a testov\u00e1n\u00ed.<\/span><\/p>\n

Prezentace v\u00fdsledk\u016f (60 min):<\/b> srozumiteln\u00e9 shrnut\u00ed s doporu\u010den\u00edm.<\/span><\/p>\n

P\u00edsemn\u00fd report: <\/b>detailn\u00ed dokumentace v\u010detn\u011b ak\u010dn\u00edho pl\u00e1nu.<\/span><\/p>\n


GTM je skryt\u00fd dirigent va\u0161eho m\u011b\u0159en\u00ed. Pokud je nep\u0159ehledn\u00e9 nebo zahlcen\u00e9 star\u00fdmi a zbyte\u010dn\u00fdmi tagy, kampan\u011b se t\u011b\u017eko vyhodnocuj\u00ed a web zbyte\u010dn\u011b ztr\u00e1c\u00ed v\u00fdkon. Pokud jste v na\u0161em testu narazili na pochybnosti, vyplat\u00ed se to nenechat b\u00fdt. Systematick\u00e1 kontrola v\u00e1m u\u0161et\u0159\u00ed des\u00edtky hodin t\u00e1p\u00e1n\u00ed nad reporty a \u010dasto rychle ulev\u00ed i rychlosti webu. \u010c\u00edm d\u0159\u00edve si v m\u011b\u0159en\u00ed ud\u011bl\u00e1te po\u0159\u00e1dek, t\u00edm d\u0159\u00edve p\u0159estanete p\u00e1lit rozpo\u010dty tam, kde to ned\u00e1v\u00e1 smysl.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.27.5″ _module_preset=“default“ min_height=“191.3px“ custom_margin=“30px||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/02\/2023-11-06-Magnas-portrety-detail-15.jpg“ title_text=“2023-11-06-Magnas-portrety-detail-15″ _builder_version=“4.27.5″ _module_preset=“default“ width=“75%“ border_radii=“on|100px|100px|100px|100px“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“]

MEDAILONEK AUTORA<\/b><\/h4>\n

Vojt\u011bch Probo\u0161t & Magnas Performance<\/b><\/p>\n

Jsme experti na v\u00fdkonnostn\u00ed marketing, kte\u0159\u00ed v\u011b\u0159\u00ed, \u017ee za ka\u017ed\u00fdm \u00fasp\u011b\u0161n\u00fdm prodejem stoj\u00ed \u010dist\u00e1 data. Pom\u00e1h\u00e1me firm\u00e1m nastavit m\u011b\u0159en\u00ed tak, aby jejich marketingov\u00e9 rozpo\u010dty nekon\u010dily v \u010dern\u00e9 d\u00ed\u0159e, ale p\u0159in\u00e1\u0161ely re\u00e1ln\u00fd zisk.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“1px||1px|||“ global_colors_info=“{}“]

<\/h3>\n

Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na Instagramu<\/a>,\u00a0LinkedIn<\/a> \u010di nov\u011b na YouTube.<\/a><\/strong><\/p>\n

<\/b><\/p>\n

<\/blockquote>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

M\u00e1te cookie li\u0161tu v po\u0159\u00e1dku? \u0160patn\u00e9 nastaven\u00ed v\u00e1s m\u016f\u017ee p\u0159ipravovat a\u017e o 40 % dat a zbyte\u010dn\u011b zvy\u0161ovat riziko kontroly. Zjist\u011bte, co si ov\u011b\u0159it a kdy d\u00e1v\u00e1 smysl audit.Pro\u010d to \u0159e\u0161it co nejd\u0159\u00edv Rychlost webu = konverze: ka\u017ed\u00e1 sekunda na\u010d\u00edt\u00e1n\u00ed m\u016f\u017ee sn\u00ed\u017eit konverzn\u00ed pom\u011br (pod\u00edl n\u00e1v\u0161t\u011bvn\u00edk\u016f, kte\u0159\u00ed na webu ud\u011blaj\u00ed to, co chcete \u2013 nakoup\u00ed, […]<\/p>","protected":false},"author":2,"featured_media":234727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong>
<\/p>\n\n\n\n

Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n

Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n

v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n

Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n


Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n

Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?  <\/p>\n\n\n\n

Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n

V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n

Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n

Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n

Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n

Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n

Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n

Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nNej\u010dast\u011bj\u0161\u00ed chyby v Google Tag Manageru a rychl\u00fd test | Magnas<\/title>\n<meta name=\"description\" content=\"Zbyte\u010dn\u00e9 tagy zpomaluj\u00ed web, data se zkresluj\u00ed a kampan\u011b se optimalizuj\u00ed naslepo. Zjist\u011bte, jak poznat probl\u00e9m v GTM a kdy d\u00e1v\u00e1 smysl audit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/audit-gtm-nejcastejsi-chyby\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nej\u010dast\u011bj\u0161\u00ed chyby v Google Tag Manageru a rychl\u00fd test | Magnas\" \/>\n<meta property=\"og:description\" content=\"Zbyte\u010dn\u00e9 tagy zpomaluj\u00ed web, data se zkresluj\u00ed a kampan\u011b se optimalizuj\u00ed naslepo. Zjist\u011bte, jak poznat probl\u00e9m v GTM a kdy d\u00e1v\u00e1 smysl audit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/audit-gtm-nejcastejsi-chyby\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T10:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T10:38:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magnas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/\"},\"author\":{\"name\":\"Magnas\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1\"},\"headline\":\"M\u00e1te GTM v po\u0159\u00e1dku? 8 chyb, kter\u00e9 zkresluj\u00ed data a zpomaluj\u00ed web\",\"datePublished\":\"2026-03-11T10:38:03+00:00\",\"dateModified\":\"2026-03-11T10:38:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/\"},\"wordCount\":1639,\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg\",\"articleSection\":[\"Neza\u0159azen\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/\",\"url\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/\",\"name\":\"Nej\u010dast\u011bj\u0161\u00ed chyby v Google Tag Manageru a rychl\u00fd test | Magnas\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg\",\"datePublished\":\"2026-03-11T10:38:03+00:00\",\"dateModified\":\"2026-03-11T10:38:04+00:00\",\"description\":\"Zbyte\u010dn\u00e9 tagy zpomaluj\u00ed web, data se zkresluj\u00ed a kampan\u011b se optimalizuj\u00ed naslepo. Zjist\u011bte, jak poznat probl\u00e9m v GTM a kdy d\u00e1v\u00e1 smysl audit.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage\",\"url\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg\",\"contentUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg\",\"width\":2560,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.magnas.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e1te GTM v po\u0159\u00e1dku? 8 chyb, kter\u00e9 zkresluj\u00ed data a zpomaluj\u00ed web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.magnas.cz\/#website\",\"url\":\"https:\/\/www.magnas.cz\/\",\"name\":\"Magnas Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"alternateName\":\"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.magnas.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.magnas.cz\/#organization\",\"name\":\"Magnas Media s.r.o.\",\"url\":\"https:\/\/www.magnas.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png\",\"contentUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png\",\"width\":730,\"height\":142,\"caption\":\"Magnas Media s.r.o.\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/magnasmedia\/\",\"https:\/\/www.instagram.com\/magnas.media\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1\",\"name\":\"Magnas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"caption\":\"Magnas\"},\"url\":\"https:\/\/www.magnas.cz\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nej\u010dast\u011bj\u0161\u00ed chyby v Google Tag Manageru a rychl\u00fd test | Magnas","description":"Zbyte\u010dn\u00e9 tagy zpomaluj\u00ed web, data se zkresluj\u00ed a kampan\u011b se optimalizuj\u00ed naslepo. Zjist\u011bte, jak poznat probl\u00e9m v GTM a kdy d\u00e1v\u00e1 smysl audit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.magnas.cz\/en\/audit-gtm-nejcastejsi-chyby\/","og_locale":"en_GB","og_type":"article","og_title":"Nej\u010dast\u011bj\u0161\u00ed chyby v Google Tag Manageru a rychl\u00fd test | Magnas","og_description":"Zbyte\u010dn\u00e9 tagy zpomaluj\u00ed web, data se zkresluj\u00ed a kampan\u011b se optimalizuj\u00ed naslepo. Zjist\u011bte, jak poznat probl\u00e9m v GTM a kdy d\u00e1v\u00e1 smysl audit.","og_url":"https:\/\/www.magnas.cz\/en\/audit-gtm-nejcastejsi-chyby\/","og_site_name":"Magnas","article_publisher":"https:\/\/www.facebook.com\/magnasmedia\/","article_published_time":"2026-03-11T10:38:03+00:00","article_modified_time":"2026-03-11T10:38:04+00:00","og_image":[{"width":2560,"height":1600,"url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg","type":"image\/jpeg"}],"author":"Magnas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Magnas","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#article","isPartOf":{"@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/"},"author":{"name":"Magnas","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1"},"headline":"M\u00e1te GTM v po\u0159\u00e1dku? 8 chyb, kter\u00e9 zkresluj\u00ed data a zpomaluj\u00ed web","datePublished":"2026-03-11T10:38:03+00:00","dateModified":"2026-03-11T10:38:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/"},"wordCount":1639,"publisher":{"@id":"https:\/\/www.magnas.cz\/#organization"},"image":{"@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage"},"thumbnailUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg","articleSection":["Neza\u0159azen\u00e9"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/","url":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/","name":"Nej\u010dast\u011bj\u0161\u00ed chyby v Google Tag Manageru a rychl\u00fd test | Magnas","isPartOf":{"@id":"https:\/\/www.magnas.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage"},"image":{"@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage"},"thumbnailUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg","datePublished":"2026-03-11T10:38:03+00:00","dateModified":"2026-03-11T10:38:04+00:00","description":"Zbyte\u010dn\u00e9 tagy zpomaluj\u00ed web, data se zkresluj\u00ed a kampan\u011b se optimalizuj\u00ed naslepo. Zjist\u011bte, jak poznat probl\u00e9m v GTM a kdy d\u00e1v\u00e1 smysl audit.","breadcrumb":{"@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#primaryimage","url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg","contentUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/03\/2026-02-MGNS-Blog-cover-Audit-GTM-scaled.jpg","width":2560,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/www.magnas.cz\/audit-gtm-nejcastejsi-chyby\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.magnas.cz\/"},{"@type":"ListItem","position":2,"name":"M\u00e1te GTM v po\u0159\u00e1dku? 8 chyb, kter\u00e9 zkresluj\u00ed data a zpomaluj\u00ed web"}]},{"@type":"WebSite","@id":"https:\/\/www.magnas.cz\/#website","url":"https:\/\/www.magnas.cz\/","name":"Magnas Media","description":"","publisher":{"@id":"https:\/\/www.magnas.cz\/#organization"},"alternateName":"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.magnas.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.magnas.cz\/#organization","name":"Magnas Media s.r.o.","url":"https:\/\/www.magnas.cz\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/","url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png","contentUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png","width":730,"height":142,"caption":"Magnas Media s.r.o."},"image":{"@id":"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/magnasmedia\/","https:\/\/www.instagram.com\/magnas.media\/"]},{"@type":"Person","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1","name":"Magnas","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","caption":"Magnas"},"url":"https:\/\/www.magnas.cz\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/234726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/comments?post=234726"}],"version-history":[{"count":5,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/234726\/revisions"}],"predecessor-version":[{"id":234733,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/234726\/revisions\/234733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/media\/234727"}],"wp:attachment":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/media?parent=234726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/categories?post=234726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/tags?post=234726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}