{"id":234776,"date":"2026-05-04T17:23:55","date_gmt":"2026-05-04T15:23:55","guid":{"rendered":"https:\/\/www.magnas.cz\/?p=234776"},"modified":"2026-05-04T17:23:56","modified_gmt":"2026-05-04T15:23:56","slug":"vizualni-identita-bretton-racing","status":"publish","type":"post","link":"https:\/\/www.magnas.cz\/en\/vizualni-identita-bretton-racing\/","title":{"rendered":"Jak se stav\u00ed vizu\u00e1ln\u00ed identita t\u00fdmu Bretton Racing"},"content":{"rendered":"[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“0px||0px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]

\u010cerven\u00e9 Ferrari, b\u00fdci Red Bullu nebo retro barvy Gulf. Jasn\u00e9 ikony. Jen\u017ee co d\u011blat, kdy\u017e jm\u00e9no a barvy t\u00fdmu neur\u010duje jeden gener\u00e1ln\u00ed partner?<\/strong><\/span><\/p>\n

V\u011bt\u0161ina st\u00e1j\u00ed v ni\u017e\u0161\u00edch sout\u011b\u017e\u00edch to dob\u0159e\u00a0 zn\u00e1 \u2013 bu\u010f m\u00e1 t\u00fdm jen nahodilou sb\u00edrku log partner\u016f bez \u0159\u00e1du, nebo vlastn\u00ed vizu\u00e1ln\u00ed hlas. \u010cesk\u00fd t\u00fdm Bretton Racing<\/a> \u2013 obh\u00e1jce titulu Asian Le Mans Series 2024\/25 a jedin\u00fd tuzemsk\u00fd z\u00e1stupce v Le Mans Series \u2013 se rozhodl pro systematick\u00e9 \u0159e\u0161en\u00ed. A najal si na to n\u00e1s, Magnas.<\/span><\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″ custom_padding=“||13px|||“]

Kde jsme za\u010d\u00ednali<\/h2>\n

Se spoluprac\u00ed jsme neza\u010d\u00ednali od nuly. \u201e<\/span>S t\u00fdmem Bretton Racing spolupracujeme u\u017e od lo\u0148ska, kdy po sez\u00f3n\u00e1ch zam\u011b\u0159en\u00fdch \u010dist\u011b na v\u00fdkon na trati za\u010dal t\u00fdm v\u011bdom\u011b \u0159e\u0161it i sv\u016fj medi\u00e1ln\u00ed obraz. Konstatntn\u011b pracujeme na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a>, fot\u00edme a pom\u00e1h\u00e1me jim neztratit se marketingov\u00e9m sv\u011bt\u011b<\/span><\/i>,\u201d \u0159\u00edk\u00e1 Ond\u0159ej Sko\u0159epa, projektov\u00fd mana\u017eer Magnas a sportovn\u00ed fotograf.<\/span><\/p>\n

Zad\u00e1n\u00ed bylo jasn\u00e9: nezahazovat minulost, ale citliv\u011b ji zmodernizovat. \u201e<\/span>Navrhli jsme novou vizu\u00e1ln\u00ed identitu, kter\u00e1 z p\u016fvodn\u00edho designu vych\u00e1z\u00ed, ale posouv\u00e1 ho do sou\u010dasnosti<\/span><\/i>,\u201c vysv\u011btluje design\u00e9rka Magnas Veronika Kupkov\u00e1.<\/span><\/p>\n

<\/blockquote>[\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/2026-05-01-Bretton-LeCastellet-France-30-scaled.jpg“ title_text=“2026-05-01-Bretton-LeCastellet-France-30″ _builder_version=“4.27.5″ _module_preset=“default“ width=“80%“ module_alignment=“center“ custom_margin=“||60px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“0px||11px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]

\u010citelnost v 250 km\/h i na mobilu<\/span><\/span><\/p>\n

Proces za\u010dal logo designem. Nov\u00fd symbol <\/strong><\/span>BR<\/b> stoj\u00ed na minimalistick\u00e9 konstrukci. Mus\u00ed b\u00fdt jasn\u00fd z tribuny, kdy\u017e auto prolet\u00ed kolem v maxim\u00e1ln\u00ed rychlosti, ale i v mal\u00e9m kole\u010dku ikony na Instagramu.<\/span><\/p>\n

Barevn\u00e1 paleta z\u016fstala \u00fasporn\u00e1: Dark Charcoal, b\u00edl\u00e1 a akcent v podob\u011b Bretton Red. Na trati vyhr\u00e1v\u00e1 kontrast, ne pestrost. M\u00e1me t\u0159i varianty: prim\u00e1rn\u00ed vertik\u00e1ln\u00ed, horizont\u00e1ln\u00ed pro \u00fazk\u00e9 form\u00e1ty a samostatn\u00e9 BR tam, kde nen\u00ed m\u00edsto pro pln\u00fd n\u00e1zev.<\/span><\/p>\n

<\/blockquote>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ _module_preset=“default“ column_structure=“1_2,1_2″][et_pb_column _builder_version=“4.27.5″ _module_preset=“default“ type=“1_2″][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/1777907909802-68c69fa2-2eb4-4b4b-800a-83d2a1fbc9e2_5.jpg“ _builder_version=“4.27.5″ _module_preset=“default“ title_text=“1777907909802-68c69fa2-2eb4-4b4b-800a-83d2a1fbc9e2_5″ hover_enabled=“0″ sticky_enabled=“0″ width=“90%“ max_width=“100%“ module_alignment=“right“][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=“4.27.5″ _module_preset=“default“ type=“1_2″][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/1777907909802-68c69fa2-2eb4-4b4b-800a-83d2a1fbc9e2_6.jpg“ _builder_version=“4.27.5″ _module_preset=“default“ title_text=“1777907909802-68c69fa2-2eb4-4b4b-800a-83d2a1fbc9e2_6″ hover_enabled=“0″ sticky_enabled=“0″ width=“90%“ module_alignment=“left“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“0px||0px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]

Sou\u010d\u00e1st\u00ed byl i kompletn\u00ed brand manu\u00e1l. Identita toti\u017e mus\u00ed dr\u017eet v\u0161ude \u2013 od kapoty p\u0159es digit\u00e1ln\u00ed v\u00fdstupy a\u017e po tiskov\u00e9 materi\u00e1ly.<\/span><\/p>\n

<\/blockquote>[\/et_pb_text][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“]

Funk\u010dn\u00ed vizitka t\u00fdmu<\/h2>\n

P\u0159i navrhov\u00e1n\u00ed t\u00fdmov\u00e9ho oble\u010den\u00ed jsme estetiku propojili s tvrdou realitou v paddocku. V\u00edt\u011bzn\u00fd koncept Pure Racing po\u010d\u00edt\u00e1 s t\u00edm, jak vypad\u00e1 re\u00e1ln\u00fd provoz b\u011bhem z\u00e1vod\u016f.<\/span><\/p>\n

\u201e<\/span>\u010cern\u00e1 byla jasn\u00e1 volba. M\u00e1 to prozaick\u00fd d\u016fvod \u2013 mechanik neudr\u017e\u00ed sv\u011btl\u00e9 triko \u010dist\u00e9 ani p\u011bt minut. Tmav\u00fd podklad olej a \u0161mouhy prost\u011b schov\u00e1<\/span><\/i>,\u201c vysv\u011btluje Veronika Kupkov\u00e1. Kl\u00ed\u010dov\u00fdm prvkem je v\u00fdrazn\u00e9 logo BR na z\u00e1dech. V paddocku mus\u00ed b\u00fdt jasno hned: i kdy\u017e je mechanik zrovna sklon\u011bn\u00fd u vozu, mus\u00ed b\u00fdt vid\u011bt, ke kter\u00e9 st\u00e1ji pat\u0159\u00ed.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ _module_preset=“default“ column_structure=“1_2,1_2″][et_pb_column _builder_version=“4.27.5″ _module_preset=“default“ type=“1_2″][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/1777906486772-b52713a3-a6b0-4b22-8518-ab68ec7bf14d_11.jpg“ _builder_version=“4.27.5″ _module_preset=“default“ title_text=“1777906486772-b52713a3-a6b0-4b22-8518-ab68ec7bf14d_11″ hover_enabled=“0″ sticky_enabled=“0″ width=“90%“ max_width=“100%“ module_alignment=“right“][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=“4.27.5″ _module_preset=“default“ type=“1_2″][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/1777906486772-b52713a3-a6b0-4b22-8518-ab68ec7bf14d_10.jpg“ _builder_version=“4.27.5″ _module_preset=“default“ title_text=“1777906486772-b52713a3-a6b0-4b22-8518-ab68ec7bf14d_10″ hover_enabled=“0″ sticky_enabled=“0″ width=“90%“ module_alignment=“left“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“0px||0px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]

V\u00fdrobu jsme sv\u011b\u0159ili \u010desk\u00fdm Jersey53<\/a>. Propojen\u00ed \u010desk\u00e9ho t\u00fdmu s lok\u00e1ln\u00edm v\u00fdrobcem n\u00e1m d\u00e1valo nejv\u011bt\u0161\u00ed smysl. Oble\u010den\u00ed nebereme jako uniformu, ale jako vizitku, kter\u00e1 mus\u00ed fungovat na tiskovce i v prachu trati. V\u00fdsledek m\u00e1 p\u0159esn\u011b tu dynamiku a odolnost, kterou si \u0161ampion\u00e1t Le Mans Series \u017e\u00e1d\u00e1. Bretton Racing u\u017e v paddocku nikdo nep\u0159ehl\u00e9dne.<\/span><\/p>\n

<\/blockquote>[\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Bretton-ukazky-2-1.jpg“ title_text=“MGNS-Blog-Bretton-uka\u0301zky-2″ _builder_version=“4.27.5″ _module_preset=“default“ width=“80%“ module_alignment=“center“ custom_margin=“||60px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/2026-04-11-Bretton-Barcelona-87-scaled.jpg“ title_text=“2026-04-11-Bretton-Barcelona-87″ _builder_version=“4.27.5″ _module_preset=“default“ width=“80%“ module_alignment=“center“ custom_margin=“||60px|||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“1px||1px|||“ global_colors_info=“{}“]

<\/h3>\n

Pro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na Instagramu<\/a>,\u00a0LinkedIn<\/a> \u010di nov\u011b na YouTube.<\/a><\/strong><\/p>\n

<\/b><\/p>\n

<\/blockquote>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

\u010cerven\u00e9 Ferrari, b\u00fdci Red Bullu nebo retro barvy Gulf. Jasn\u00e9 ikony. Jen\u017ee co d\u011blat, kdy\u017e jm\u00e9no a barvy t\u00fdmu neur\u010duje jeden gener\u00e1ln\u00ed partner? V\u011bt\u0161ina st\u00e1j\u00ed v ni\u017e\u0161\u00edch sout\u011b\u017e\u00edch to dob\u0159e\u00a0 zn\u00e1 \u2013 bu\u010f m\u00e1 t\u00fdm jen nahodilou sb\u00edrku log partner\u016f bez \u0159\u00e1du, nebo vlastn\u00ed vizu\u00e1ln\u00ed hlas. \u010cesk\u00fd t\u00fdm Bretton Racing \u2013 obh\u00e1jce titulu Asian Le […]<\/p>","protected":false},"author":2,"featured_media":234777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong>
<\/p>\n\n\n\n

Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n

\u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n

Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n

v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n

Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n


Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n

Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo?  <\/p>\n\n\n\n

Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n

Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n

V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n

Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n

Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n

Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n

Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n

Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n

Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nIdentita pro Le Mans: Case study Bretton Racing | Magnas<\/title>\n<meta name=\"description\" content=\"Vizu\u00e1ln\u00ed identita nen\u00ed jen hezk\u00e9 logo. Pod\u00edvejte se, jak jsme u Bretton Racing \u0159e\u0161ili \u010ditelnost v 250 km\/h a funk\u010dn\u00ed v\u00fdbavu pro mechaniky v paddocku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magnas.cz\/en\/vizualni-identita-bretton-racing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identita pro Le Mans: Case study Bretton Racing | Magnas\" \/>\n<meta property=\"og:description\" content=\"Vizu\u00e1ln\u00ed identita nen\u00ed jen hezk\u00e9 logo. Pod\u00edvejte se, jak jsme u Bretton Racing \u0159e\u0161ili \u010ditelnost v 250 km\/h a funk\u010dn\u00ed v\u00fdbavu pro mechaniky v paddocku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magnas.cz\/en\/vizualni-identita-bretton-racing\/\" \/>\n<meta property=\"og:site_name\" content=\"Magnas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/magnasmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-04T15:23:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T15:23:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton-1024x651.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magnas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/\"},\"author\":{\"name\":\"Magnas\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1\"},\"headline\":\"Jak se stav\u00ed vizu\u00e1ln\u00ed identita t\u00fdmu Bretton Racing\",\"datePublished\":\"2026-05-04T15:23:55+00:00\",\"dateModified\":\"2026-05-04T15:23:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/\"},\"wordCount\":1366,\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg\",\"articleSection\":[\"Neza\u0159azen\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/\",\"url\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/\",\"name\":\"Identita pro Le Mans: Case study Bretton Racing | Magnas\",\"isPartOf\":{\"@id\":\"https:\/\/www.magnas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg\",\"datePublished\":\"2026-05-04T15:23:55+00:00\",\"dateModified\":\"2026-05-04T15:23:56+00:00\",\"description\":\"Vizu\u00e1ln\u00ed identita nen\u00ed jen hezk\u00e9 logo. Pod\u00edvejte se, jak jsme u Bretton Racing \u0159e\u0161ili \u010ditelnost v 250 km\/h a funk\u010dn\u00ed v\u00fdbavu pro mechaniky v paddocku.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage\",\"url\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg\",\"contentUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg\",\"width\":2122,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.magnas.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak se stav\u00ed vizu\u00e1ln\u00ed identita t\u00fdmu Bretton Racing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.magnas.cz\/#website\",\"url\":\"https:\/\/www.magnas.cz\/\",\"name\":\"Magnas Media\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.magnas.cz\/#organization\"},\"alternateName\":\"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.magnas.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.magnas.cz\/#organization\",\"name\":\"Magnas Media s.r.o.\",\"url\":\"https:\/\/www.magnas.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png\",\"contentUrl\":\"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png\",\"width\":730,\"height\":142,\"caption\":\"Magnas Media s.r.o.\"},\"image\":{\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/magnasmedia\/\",\"https:\/\/www.instagram.com\/magnas.media\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1\",\"name\":\"Magnas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.magnas.cz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g\",\"caption\":\"Magnas\"},\"url\":\"https:\/\/www.magnas.cz\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Identita pro Le Mans: Case study Bretton Racing | Magnas","description":"Vizu\u00e1ln\u00ed identita nen\u00ed jen hezk\u00e9 logo. Pod\u00edvejte se, jak jsme u Bretton Racing \u0159e\u0161ili \u010ditelnost v 250 km\/h a funk\u010dn\u00ed v\u00fdbavu pro mechaniky v paddocku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.magnas.cz\/en\/vizualni-identita-bretton-racing\/","og_locale":"en_GB","og_type":"article","og_title":"Identita pro Le Mans: Case study Bretton Racing | Magnas","og_description":"Vizu\u00e1ln\u00ed identita nen\u00ed jen hezk\u00e9 logo. Pod\u00edvejte se, jak jsme u Bretton Racing \u0159e\u0161ili \u010ditelnost v 250 km\/h a funk\u010dn\u00ed v\u00fdbavu pro mechaniky v paddocku.","og_url":"https:\/\/www.magnas.cz\/en\/vizualni-identita-bretton-racing\/","og_site_name":"Magnas","article_publisher":"https:\/\/www.facebook.com\/magnasmedia\/","article_published_time":"2026-05-04T15:23:55+00:00","article_modified_time":"2026-05-04T15:23:56+00:00","og_image":[{"width":1024,"height":651,"url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton-1024x651.jpg","type":"image\/jpeg"}],"author":"Magnas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Magnas","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#article","isPartOf":{"@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/"},"author":{"name":"Magnas","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1"},"headline":"Jak se stav\u00ed vizu\u00e1ln\u00ed identita t\u00fdmu Bretton Racing","datePublished":"2026-05-04T15:23:55+00:00","dateModified":"2026-05-04T15:23:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/"},"wordCount":1366,"publisher":{"@id":"https:\/\/www.magnas.cz\/#organization"},"image":{"@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg","articleSection":["Neza\u0159azen\u00e9"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/","url":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/","name":"Identita pro Le Mans: Case study Bretton Racing | Magnas","isPartOf":{"@id":"https:\/\/www.magnas.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage"},"image":{"@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg","datePublished":"2026-05-04T15:23:55+00:00","dateModified":"2026-05-04T15:23:56+00:00","description":"Vizu\u00e1ln\u00ed identita nen\u00ed jen hezk\u00e9 logo. Pod\u00edvejte se, jak jsme u Bretton Racing \u0159e\u0161ili \u010ditelnost v 250 km\/h a funk\u010dn\u00ed v\u00fdbavu pro mechaniky v paddocku.","breadcrumb":{"@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#primaryimage","url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg","contentUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/05\/MGNS-Blog-Cover-Bretton.jpg","width":2122,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/www.magnas.cz\/vizualni-identita-bretton-racing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.magnas.cz\/"},{"@type":"ListItem","position":2,"name":"Jak se stav\u00ed vizu\u00e1ln\u00ed identita t\u00fdmu Bretton Racing"}]},{"@type":"WebSite","@id":"https:\/\/www.magnas.cz\/#website","url":"https:\/\/www.magnas.cz\/","name":"Magnas Media","description":"","publisher":{"@id":"https:\/\/www.magnas.cz\/#organization"},"alternateName":"Jsme t\u00fdm odborn\u00edk\u016f na brandov\u00e9 i v\u00fdkonnostn\u00ed strategie.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.magnas.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.magnas.cz\/#organization","name":"Magnas Media s.r.o.","url":"https:\/\/www.magnas.cz\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/","url":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png","contentUrl":"https:\/\/www.magnas.cz\/wp-content\/uploads\/2025\/04\/Logo_Magnas_slogan_nadel_red_RGB-1.png","width":730,"height":142,"caption":"Magnas Media s.r.o."},"image":{"@id":"https:\/\/www.magnas.cz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/magnasmedia\/","https:\/\/www.instagram.com\/magnas.media\/"]},{"@type":"Person","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/a6e92500a1ac041d3169d30c004786e1","name":"Magnas","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.magnas.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74462af9aa7021b433ba6a95d633f3593996177474bf63c4723e2e09e6ff4c75?s=96&d=mm&r=g","caption":"Magnas"},"url":"https:\/\/www.magnas.cz\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/234776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/comments?post=234776"}],"version-history":[{"count":3,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/234776\/revisions"}],"predecessor-version":[{"id":234795,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/posts\/234776\/revisions\/234795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/media\/234777"}],"wp:attachment":[{"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/media?parent=234776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/categories?post=234776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magnas.cz\/en\/wp-json\/wp\/v2\/tags?post=234776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}