[et_pb_section fb_built=“1″ _builder_version=“4.16″ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ inline_fonts=“ABeeZee“ global_colors_info=“{}“]<\/p>\n
V minul\u00e9m d\u00edle jsme si rozd\u011blili video reklamu na \u010dty\u0159i platformy \u2013 line\u00e1rn\u00ed TV, HbbTV, Connected TV a YouTube. Druh\u00fd d\u00edl v\u011bnujeme tomu kl\u00ed\u010dov\u00e9mu: kolik investic vy\u017eaduje smyslupln\u00fd vstup do ka\u017ed\u00e9 z nich.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.5″ background_size=“initial“ background_position=“top_left“ background_repeat=“repeat“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n V p\u0159\u00edpad\u011b klasick\u00fdch reklamn\u00edch spot\u016f\u00a0 se line\u00e1rn\u00ed TV nakupuje p\u0159es CPP \u2013 cenu za jedno procento zasa\u017een\u00e9 c\u00edlov\u00e9 skupiny (1 GRP, viz zde<\/a><\/strong><\/span>). V t\u00e9to studii pracujeme s CPP 15 000\u201318 000 K\u010d pro hlavn\u00ed komer\u010dn\u00ed n\u00e1kupn\u00ed skupiny, tedy div\u00e1ky Novy (15\u201354 let) a Primy (15\u201369 let). Tyto ceny plat\u00ed sp\u00ed\u0161e pro men\u0161\u00ed a\u017e st\u0159edn\u00ed klienty dle alokovan\u00fdch rozpo\u010dt\u016f v exponovan\u011bj\u0161\u00edch m\u011bs\u00edc\u00edch, aby nedoch\u00e1zelo ke zkreslen\u00ed nebo optick\u00e9mu <\/span>\u201e<\/span>zv\u00fdhodn\u011bn\u00ed<\/span>\u201c<\/span> line\u00e1rn\u00ed TV.<\/span><\/p>\n Pokud chcete jedn\u00edm nasazen\u00edm kampan\u011b pokr\u00fdt 20 % c\u00edlov\u00e9 skupiny (p\u0159ibli\u017en\u011b 20 GRP), zaplat\u00edte p\u0159i tomto CPP zhruba <\/span>300\u2013360 tis\u00edc korun<\/b>.<\/span><\/p>\n \u010cesk\u00e1 televize pracuje s vlastn\u00edm cen\u00edkem \u2013 31 900 K\u010d za GRP pro rok 2026. Vy\u0161\u0161\u00ed cena odr\u00e1\u017e\u00ed fakt, \u017ee komer\u010dn\u00ed prostor \u010cT je ze z\u00e1kona omezen\u00fd jen na stanice \u010cT2 a \u010cT sport, co\u017e znamen\u00e1 ni\u017e\u0161\u00ed dostupn\u00fd objem impres\u00ed.<\/span><\/p>\n Minim\u00e1ln\u00ed smyslupln\u00fd vstup do line\u00e1rn\u00ed TV kampan\u011b se v \u010cesku pohybuje \u0159\u00e1dov\u011b ve stovk\u00e1ch tis\u00edc korun na jedno nasazen\u00ed \u2013 pot\u0159ebujete alespo\u0148 5\u201310 GRP, aby m\u011bla kampa\u0148 alespo\u0148 m\u011b\u0159iteln\u00fd efekt. Re\u00e1ln\u011b zpravidla dle kategorie inzerenta je t\u0159eba t\u00fddenn\u00ed v\u00fdkon od 50 GRP, v n\u011bkter\u00fdch kategori\u00edch 100 GRP a v\u00edce, aby va\u0161e reklama m\u011bla adekv\u00e1tn\u00ed SOV (Share of Voice) a byla tak zaznamenateln\u00e1 pro div\u00e1ka. Pr\u00e1v\u011b tato bari\u00e9ra dlouhodob\u011b limitovala p\u0159\u00edstup men\u0161\u00edch zadavatel\u016f.<\/span><\/span><\/p>\n <\/span><\/p>\n Connected TV nakoup\u00edte dv\u011bma zp\u016fsoby, kter\u00e9 maj\u00ed odli\u0161nou obchodn\u00ed logiku i cenu.<\/span><\/p>\n Reklama na \u00favodn\u00ed obrazovce chytr\u00e9 televize, d\u0159\u00edv ne\u017e div\u00e1k spust\u00ed jak\u00fdkoliv obsah. Prod\u00e1v\u00e1 se za fixn\u00ed CPM 5\u201310 EUR (p\u0159ibli\u017en\u011b 125\u2013250 K\u010d) s definovan\u00fdm minim\u00e1ln\u00edm objemem zobrazen\u00ed. Na trhu se typicky nakupuje v garantovan\u00fdch bal\u00ed\u010dc\u00edch, v\u017edy v kombinaci s programatick\u00fdm p\u0159esahem:<\/span><\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/08\/MGNS-Blog-Inforgrafika-2-scaled.png“ title_text=“MGNS-Blog-Inforgrafika-2″ _builder_version=“4.27.5″ _module_preset=“default“ width=“80%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Mimo tyto bal\u00ed\u010dky za\u010d\u00edn\u00e1 nejni\u017e\u0161\u00ed samostatn\u00fd vstup do CTV (nap\u0159. na opera\u010dn\u00edch syst\u00e9mech VIDAA nebo Whale) okolo <\/span>60 tis\u00edc korun<\/b> (2 500 EUR)<\/span><\/i>.<\/span><\/p>\n Ceny homescreen invent\u00e1\u0159e jsou fixn\u00ed a bez mo\u017enosti vyjedn\u00e1v\u00e1n\u00ed \u2013 bookuj\u00ed se v\u017edy v kombinaci s programatickou \u010d\u00e1st\u00ed kampan\u011b.<\/span><\/p>\n Reklama uvnit\u0159 streamovan\u00e9ho nebo TV obsahu, nakupovan\u00e1 auk\u010dn\u011b jako v b\u011b\u017en\u00e9m digit\u00e1lu. Pohybuje se v CPM zhruba <\/span>350\u2013600 K\u010d<\/b> a nem\u00e1 pevn\u011b stanoven\u00e9 minimum \u2013 rozpo\u010det se odv\u00edj\u00ed od po\u017eadovan\u00e9ho objemu zobrazen\u00ed.<\/span><\/span><\/p>\n <\/span><\/p>\n YouTube m\u00e1 nejni\u017e\u0161\u00ed vstupn\u00ed bari\u00e9ru \u2013 CPM startuje od cca <\/span>100 K\u010d<\/b>. Kampa\u0148 lze re\u00e1ln\u011b rozjet u\u017e v \u0159\u00e1du ni\u017e\u0161\u00edch des\u00edtek tis\u00edc korun.<\/span><\/p>\n Je to nejdostupn\u011bj\u0161\u00ed platforma pro men\u0161\u00ed rozpo\u010dty, ale n\u00edzk\u00e9 CPM neznamen\u00e1 automaticky nejlevn\u011bj\u0161\u00ed re\u00e1ln\u00fd kontakt s div\u00e1kem. K tomu, jak se cena prom\u00edt\u00e1 do skute\u010dn\u011b vn\u00edman\u00e9 pozornosti, se dostaneme ve \u010dtvrt\u00e9m d\u00edle s\u00e9rie.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=“https:\/\/www.magnas.cz\/wp-content\/uploads\/2026\/08\/MGNS-Blog-Inforgrafika-1-scaled.png“ title_text=“MGNS-Blog-Inforgrafika-1″ _builder_version=“4.27.5″ _module_preset=“default“ width=“80%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_image][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Slovensk\u00fd trh nem\u00e1 vlastn\u00ed ekvivalent atmedia indexu, tak\u017ee p\u0159esn\u00e1 lok\u00e1ln\u00ed data chyb\u00ed. Obecn\u011b ale plat\u00ed: SK populace je zhruba polovi\u010dn\u00ed oproti \u010cR a stejn\u011b tak i dostupn\u00fd CTV invent\u00e1\u0159 \u2013 homescreen obrazovky (LG, Samsung, VIDAA) tam dosahuj\u00ed zhruba polovi\u010dn\u00edho a\u017e t\u0159etinov\u00e9ho objemu. Logika n\u00e1kupu (TV\/CTV\/YouTube podle c\u00edle kampan\u011b) z\u016fst\u00e1v\u00e1 stejn\u00e1, jen s men\u0161\u00edm absolutn\u00edm objemem a ni\u017e\u0161\u00ed granularitou lok\u00e1ln\u00edch dat.<\/span><\/p>\n Ceny nap\u0159\u00ed\u010d platformami se li\u0161\u00ed o cel\u00fd \u0159\u00e1d \u2013 od ni\u017e\u0161\u00edch des\u00edtek tis\u00edc korun na YouTube po statis\u00edce a\u017e miliony u celoplo\u0161n\u00e9 line\u00e1rn\u00ed TV. Nejlevn\u011bj\u0161\u00ed platforma ale neznamen\u00e1 automaticky nejv\u00fdhodn\u011bj\u0161\u00ed volbu. C<\/strong><\/span>ena je jen jeden ze vstup\u016f do rozhodov\u00e1n\u00ed \u2013 druh\u00fdm je to, kam skute\u010dn\u011b dos\u00e1hnete a jak kvalitn\u00ed kontakt s div\u00e1kem za dan\u00fd rozpo\u010det z\u00edsk\u00e1te.<\/b><\/p>\n V dal\u0161\u00edm d\u00edlu se pod\u00edv\u00e1me na to, pro\u010d navy\u0161ov\u00e1n\u00ed rozpo\u010dtu v line\u00e1rn\u00ed TV ne\u0159e\u0161\u00ed takzvan\u00fd <\/span>reach gap<\/b> \u2013 mezeru mezi t\u00edm, koho zas\u00e1hnete, a koho byste zas\u00e1hnout m\u011bli.<\/span><\/p>\n V Magnas propojujeme datovou analytiku s mediatypy ka\u017ed\u00fd den \u2013 napi\u0161te n\u00e1m<\/strong><\/a>.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||0px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.5″ _module_preset=“default“ custom_margin=“1px||1px|||“ global_colors_info=“{}“]<\/p>\n P<\/strong>ro v\u00edce informac\u00ed ze sv\u011bta marketingu n\u00e1s nezapome\u0148te sledovat na Instagramu<\/a>,\u00a0LinkedIn<\/a> \u010di nov\u011b na YouTube.<\/a><\/strong><\/p>\n <\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" V minul\u00e9m d\u00edle jsme si rozd\u011blili video reklamu na \u010dty\u0159i platformy \u2013 line\u00e1rn\u00ed TV, HbbTV, Connected TV a YouTube. Druh\u00fd d\u00edl v\u011bnujeme tomu kl\u00ed\u010dov\u00e9mu: kolik investic vy\u017eaduje smyslupln\u00fd vstup do ka\u017ed\u00e9 z nich.Line\u00e1rn\u00ed TV: statis\u00edce a\u017e miliony na jedno nasazen\u00ed V p\u0159\u00edpad\u011b klasick\u00fdch reklamn\u00edch spot\u016f\u00a0 se line\u00e1rn\u00ed TV nakupuje p\u0159es CPP \u2013 cenu za jedno […]<\/p>\n","protected":false},"author":2,"featured_media":234854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n P\u0159edposledn\u00ed \u00fanorov\u00fd t\u00fdden se Brno prom\u011bnilo ve zlatou lo\u010f marketingu. A my jsme u toho nemohli chyb\u011bt, zvl\u00e1\u0161t\u011b kdy\u017e jsme letos ji\u017e pot\u0159et\u00ed zaujali pozici partnera festivalu. Je\u0161t\u011b plni dojm\u016f p\u0159in\u00e1\u0161\u00edme p\u00e1r post\u0159eh\u016f z paluby i z podpalub\u00ed, kde jsme rozlo\u017eili n\u00e1\u0161 Magnas pou\u0165ov\u00fd st\u00e1nek.<\/strong> Akci zah\u00e1jila \u00fatern\u00ed exkluzivn\u00ed party v pivovaru Harry, kter\u00e1 byla prvn\u00ed p\u0159\u00edle\u017eitost\u00ed k neform\u00e1ln\u00edmu networkingu. St\u0159eda pak pat\u0159ila t\u011bm, kte\u0159\u00ed to prvn\u00ed ve\u010der p\u0159\u00edli\u0161 nep\u0159ehnali a m\u011bli v kapse vstupenku na jeden z velmi \u017e\u00e1dan\u00fdch a rychlost\u00ed blesku vyprodan\u00fdch workshop\u016f. T\u00e9mata byla opravdu pestr\u00e1, od produktov\u00e9 analytiky a\u017e po vyu\u017eit\u00ed trendu na TikToku pro budov\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n \u010clen\u016fm na\u0161eho PPC t\u00fdmu se zada\u0159ilo z\u00fa\u010dastnit se workshopu Honzy Barto\u0161e, kter\u00fd se v\u011bnoval nastaven\u00ed strategii v\u00fdkonnostn\u00edch Facebook a Instagram reklam pro leto\u0161n\u00ed rok. V r\u00e1mci dopoledn\u00edho bloku \u0161kolen\u00ed se v\u011bnovali kl\u00ed\u010dov\u00e9mu t\u00e9matu, kter\u00fdm je p\u0159\u00edstup k aktu\u00e1ln\u00edm trend\u016fm v oblasti v\u00fdkonnostn\u00edch kampan\u00ed na META platform\u00e1ch, se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na m\u00f3dn\u00ed segment. Workshop od n\u00e1s dost\u00e1v\u00e1 plusov\u00e9 body za praktick\u00e9 rady, kter\u00e9 pomohou efektivn\u011bji vyu\u017e\u00edvat tyto platformy pro zv\u00fd\u0161en\u00ed v\u00fdkonu online kampan\u00ed, pota\u017emo e-shop\u016f. <\/p>\n\n\n\n Inspirativn\u00ed pohled na problematiku brandu p\u0159inesla Anna Mejsnarov\u00e1 ve workshopu I mal\u00e1 zna\u010dka m\u016f\u017ee zaz\u00e1\u0159it. Odnesli jsme si z n\u011bj poznatek, \u017ee zna\u010dky nesm\u00ed ztr\u00e1cet odvahu se odli\u0161it, a to zvl\u00e1\u0161t\u011b dnes, kdy jsme denn\u011b vystaveni des\u00edtce tis\u00edc reklamn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n Workhop Svat\u00fd gr\u00e1l marketingov\u00e9 analytiky: Inkrementalita, Atribuce a MMM<\/p>\n\n\n\n v pod\u00e1n\u00ed p\u00e1n\u016f Jaroslava Slavi\u010dinsk\u00e9ho a Marka Kobulsk\u00e9ho nab\u00eddl komplexn\u00ed vhled do kl\u00ed\u010dov\u00fdch aspekt\u016f efektivn\u00edho hodnocen\u00ed marketingov\u00fdch investic. \u00da\u010dastn\u00edci se v\u011bnovali hodnocen\u00ed brandov\u00fdch i performance aktivit, v\u010detn\u011b jejich siln\u00fdch a slab\u00fdch str\u00e1nek z pohledu implementace do re\u00e1ln\u00e9ho prost\u0159ed\u00ed. Diskutovalo se o rozd\u00edlech mezi atribu\u010dn\u00edm modelov\u00e1n\u00edm a Marketing Mix Modelingem (MMM) i o tom, jak vyhodnotit offline nebo brandovou kampa\u0148 s ohledem na sez\u00f3nu, po\u010das\u00ed, konkurenci a dal\u0161\u00ed faktory, jako jsou standardn\u00ed prodeje (baseline), a pod\u00edvali jsme se na to, jak\u00fd m\u00e1 re\u00e1ln\u00fd dopad situace, kdy nejsou podporov\u00e1ny kampan\u00ed. V\u0161e je zkr\u00e1tka o datech, kter\u00e1 v Magnas m\u00e1me r\u00e1di. Mizej\u00edc\u00edmi cookies n\u00e1s nedostanou!<\/p>\n\n\n\n Na workshopu zam\u011b\u0159en\u00e9m na B2B a SaaS p\u0159edstavili Radek Hud\u00e1k a Lukas Mehnert na strategii kampan\u00ed Shoptetu a Smartlookum, jak se lze dostat \u201eZ 0 na 100 milion\u016f do 5 let\u201c. Ocenili jsme, \u017ee nab\u00eddli pohled na netradi\u010dn\u00ed marketingov\u00e9 kan\u00e1ly typick\u00e9 pro toto odv\u011btv\u00ed.<\/p>\n\n\n\n Kdo zvl\u00e1dl ve zdrav\u00ed no\u010dn\u00ed tah sp\u0159\u00e1telen\u00fdmi podniky Nov\u00fd Whisk\u00e1\u010d, 4pokoje, Bar, kter\u00fd neexistuje a bar Slast, mohl si vychutnat \u010dtvrte\u010dn\u00ed hv\u011bzdnou sestavu p\u0159edn\u00e1\u0161ej\u00edc\u00edch na celodenn\u00ed konferenci. Co n\u00e1s zaujalo? <\/p>\n\n\n\n Sv\u011btov\u011b uzn\u00e1van\u00e1 inov\u00e1torka a expertka v oboru Decision Science Cassie Kozyrkov osv\u011btlila vyu\u017eit\u00ed datov\u00e9 v\u011bdy v marketingu a zp\u016fsob, jak mohou data zm\u011bnit p\u0159\u00edstup firem k z\u00e1kazn\u00edk\u016fm.<\/p>\n\n\n\n Scott Brinker z Hubspotu se zam\u011b\u0159il na v\u00fdvoj marketingov\u00fdch technologi\u00ed a na to, jak tyto n\u00e1stroje mohou pomoci marketingov\u00fdm t\u00fdm\u016fm k v\u011bt\u0161\u00ed efektivit\u011b.<\/p>\n\n\n\n V\u00fdzkumn\u00e1 profesorka Ehrenberg-Bass Institutu na Univerzit\u011b Ji\u017en\u00ed Austr\u00e1lie Jenni Romaniuk nab\u00eddla pohled na budov\u00e1n\u00ed zna\u010dek a na to, jak v\u011bdeck\u00fd p\u0159\u00edstup k brandingu m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu pochopen\u00ed z\u00e1kazn\u00edk\u016f. Je n\u00e1m ct\u00ed, \u017ee pan\u00ed profesorka v\u011bnovala Magnas svou knihu, tak\u017ee se m\u016f\u017eeme ve voln\u00fdch chv\u00edl\u00edch no\u0159it do hlubin datov\u00e9 psychologie.<\/p>\n\n\n\n Tom Fishburne, zn\u00e1m\u00fd jako Marketoonist, uk\u00e1zal, jak\u00fdm zp\u016fsobem m\u016f\u017ee storytelling a obecn\u011b humor v marketingu zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f. Mimo jin\u00e9 zm\u00ednil, \u017ee je lep\u0161\u00ed \u017e\u00e1dn\u00e1 ne\u017e \u0161patn\u00e1 personalizace, a v tom s n\u00edm rozhodn\u011b souhlas\u00edme.<\/p>\n\n\n\n Steen Rasmussen z IIH Nordic sd\u00edlel sv\u00e9 zku\u0161enosti s inovacemi v oblasti dat a vysv\u011btlil, jak mohou tyto inovace ovlivnit marketingov\u00e9 strategie.<\/p>\n\n\n\n Richard Shotton, konzultant a odborn\u00edk v aplikaci behavior\u00e1ln\u00edch v\u011bd, mnoh\u00e9 p\u0159ekvapil poznatky ohledn\u011b motivac\u00ed k lidsk\u00fdm rozhodnut\u00edm a demonstroval to na moha konkr\u00e9tn\u00edch p\u0159\u00edkladech.<\/p>\n\n\n\n Andr\u00e9 Morys, zakladatele a CEO spole\u010dnosti konversionsKRAFT, skv\u011ble uchopil t\u00e9ma P\u0159izp\u016fsob se, nebo zem\u0159i. Nabil publikum sv\u00fdm skv\u011bl\u00fdm smyslem pro humor a velmi relevantn\u00edmi post\u0159ehy. Ve zkratce: Nebojte se selhat, b\u00fdt agiln\u00ed, testovat, ov\u011b\u0159ovat, \u0159\u00eddit se daty a m\u011bnit chov\u00e1n\u00ed. V dne\u0161n\u00ed dob\u011b je to jedin\u00e1 cesta jak se prosadit a usp\u011bt.<\/p>\n\n\n\n Po celou dobu konference jsme byli host\u016fm k dispozici na na\u0161em Magnas pou\u0165ov\u00e9m st\u00e1nku, kter\u00fd l\u00e1kal nejen na laserovou st\u0159elnici, kolo \u0161t\u011bst\u00ed a p\u00e1rky v rohl\u00edku, ale i na seri\u00f3zn\u00ed debatu ohledn\u011b \u0161\u00ed\u0159e na\u0161ich slu\u017eeb a realizovan\u00fdch projekt\u016f. B\u011bhem toho nebyl nikdo zran\u011bn, z\u00e1jemci si rozebrali v\u0161echny ply\u0161ov\u00e9 medv\u00eddky a nav\u00e1zali jsme mnoho kontakt\u016f, na jejich\u017e prohlouben\u00ed v n\u00e1sleduj\u00edc\u00edm obdob\u00ed se moc t\u011b\u0161\u00edme.<\/p>\n\n\n\n Ze z\u00e1v\u011bre\u010dn\u00e9ho ve\u010d\u00edrku na Fl\u00e9d\u011b si toho, a\u017e na DJ Ventolina, moc nepamatujeme. U\u017e se t\u011b\u0161\u00edme na p\u0159\u00ed\u0161t\u00ed ro\u010dn\u00edk akce, kter\u00fd v dubnu 2025 bude des\u00e1t\u00fdm jubilejn\u00edm a bez pochyby nem\u00e9n\u011b vyda\u0159en\u00fdm.<\/p>\n","_et_gb_content_width":"1080","footnotes":""},"categories":[1],"tags":[],"class_list":["post-234853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezarazene"],"yoast_head":"\nLine\u00e1rn\u00ed TV: statis\u00edce a\u017e miliony na jedno nasazen\u00ed<\/h2>\n
Modelov\u00fd p\u0159\u00edklad:\u00a0<\/span><\/h3>\n
Connected TV: dva r\u016fzn\u00e9 zp\u016fsoby n\u00e1kupu, dva r\u016fzn\u00e9 prahy<\/h2>\n
1) Homescreen invent\u00e1\u0159<\/h3>\n
2) Programatick\u00fd CTV \/ HbbTV instream<\/h3>\n
YouTube: nejni\u017e\u0161\u00ed pr\u00e1h ze v\u0161ech \u010dty\u0159 platforem<\/h2>\n
Slovensk\u00fd trh: stejn\u00e1 logika, polovi\u010dn\u00ed m\u011b\u0159\u00edtko<\/h3>\n
Shrnut\u00ed<\/h2>\n
Pot\u0159ebujete kalkulaci CPP vs. CPM na m\u00edru va\u0161emu rozpo\u010dtu?<\/h2>\n
<\/h3>\n
<\/blockquote>\n
<\/p>\n\n\n\n
Za kreativn\u00ed t\u00fdm hodnot\u00edme jako jeden z nejlep\u0161\u00edch st\u0159ede\u010dn\u00edch po\u010din\u016f workshop Marketoonisty Toma Fishburna, kter\u00fd n\u00e1m poodhalil tajemstv\u00ed techniky vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed. Prakticky jsme si vyzkou\u0161eli, jak pomoc\u00ed tu\u017eky a pap\u00edru p\u0159iv\u00e9st n\u00e1pady k \u017eivotu a posl\u00e9ze je poutav\u011b odprezentovat.<\/p>\n\n\n\n