Kapitol
Production
How we increased reach and engagement on social media
for KAPITOL by 16 times
About the client
KAPITOL is a Czech company with more than 25 years of history and a member of the Vienna Insurance Group (VIG). It specializes in financial consulting, investments, real estate, and car insurance. Thanks to its network of independent advisors, it is one of the most important players on the Czech market. Our task was to help the brand become more visible online, showcase its corporate culture, and attract new employees.
What was our task?
01
Help KAPITOL restart its social media communication after reorganization.
02
Bring the atmosphere and corporate culture closer to new potential employees.
03
Increase the reach and interaction of posts.
04
Build the basics for a long-term and authentic online presence.
How did we do it?
We created a multi-channel strategy
An authentic
video-first approach
We supported
the KAPITOL team
- We focused our communication on three main channels: Facebook, Instagram, and LinkedIn.
- Based on our analysis, we prepared an annual post plan with an emphasis on a consistent tone of voice.
of voice. - We started building a network of followers. We launched LinkedIn from scratch and reached 880 followers.
- We planned the filming with a focus on detail – we prepared questions, scripts, and a clear schedule.
a jasný harmonogram. - We shot not only at the headquarters in Prague and Brno, but also at regional branches and company events to capture the diversity of the environment and convey the atmosphere of work at KAPITOL as authentically as possible.
- We used reading devices for natural delivery and supported the consultants in front of the camera.
- Each output underwent professional post-production: from editing and musical accompaniment to subtitles and fine-tuning for social media.
- We put a lot of emphasis on visual consistency and high-quality output.
- We designed the interview format and prepared scripts tailored to specific personalities.
- We prepared the advisors individually for their time in front of the camera, including working with the reading device and practicing natural speech.
- We guided them through the entire filming process with an emphasis on comfort, clarity, and confidence in their own expression.
- We organized workshops focused on how to create their own content and share it effectively.
- Thanks to individual consultations and regular support, we have increased their confidence and openness to engage in corporate communications over the long term.
How did we do it?
We created a multi-channel strategy
- We focused our communication on three main channels: Facebook, Instagram, and LinkedIn.
- Based on our analysis, we prepared an annual post plan with an emphasis on a consistent tone of voice.
of voice. - We started building a network of followers. We launched LinkedIn from scratch and reached 880 followers.
An authentic
video-first approach
- We planned the filming with a focus on detail – we prepared questions, scripts, and a clear schedule.
a jasný harmonogram. - We shot not only at the headquarters in Prague and Brno, but also at regional branches and company events to capture the diversity of the environment and convey the atmosphere of work at KAPITOL as authentically as possible.
- We used reading devices for natural delivery and supported the consultants in front of the camera.
- Each output underwent professional post-production: from editing and musical accompaniment to subtitles and fine-tuning for social media.
- We put a lot of emphasis on visual consistency and high-quality output.
We supported
the KAPITOL team
- We designed the interview format and prepared scripts tailored to specific personalities.
- We prepared the advisors individually for their time in front of the camera, including working with the reading device and practicing natural speech.
- We guided them through the entire filming process with an emphasis on comfort, clarity, and confidence in their own expression.
- We organized workshops focused on how to create their own content and share it effectively.
- Thanks to individual consultations and regular support, we have increased their confidence and openness to engage in corporate communications over the long term.
Challenges and how we overcame them
Motivation is sharing
Consistent and human communication
Content tailored to different target groups
- We showed consultants that content helps them build their personal brand.
- We provided regular training and consultations on how to do this.
- We showed consultants that content helps them build their personal brand.
- We provided regular training and consultations on how to do this.
- We prepared topics that speak to both new and experienced advisors.
Challenges and how we overcame them
Motivation is sharing
- We showed consultants that content helps them build their personal brand.
- We provided regular training and consultations on how to do this.
Consistent and human communication
- We showed consultants that content helps them build their personal brand.
- We provided regular training and consultations on how to do this.
Content tailored to different target groups
- We prepared topics that speak to both new and experienced advisors.
What we achieved
9x
more views
4x
higher reach
Daily organic reach on Facebook increased 4 times, and we recorded 3 times higher reach on Instagram.
16x
more interactions
The number of interactions with content on Facebook increased 16 times thanks to increased organic reach.
12x
more views on LinkedIn
Do you have a project? We would be happy to help you.
Contact us today.
