Asamm Software
Locus Map
social media
How we boosted new installations of the Locus Map
app by 65% and reduced CPA by 35%
About the client
Behind Locus Map, a leading navigation tool for outdoor activities, is Asamm software s.r.o., a Czech development company with global reach. The app has over 1 million users worldwide, including hikers, cyclists, ski tourers, and rescue teams. The main challenge was to increase the number of installations and boost subscription sales.
What was our task?
01
Increase the number of new users who download the app
and actively use it.
02
Reduce acquisition costs (CPA) and increase return on investment (ROAS).
03
Promote subscriptions and individual app services.
What we achieved
65%
More new installations
35%
Lower price per install
Through proper optimization combined with appropriate creative, we reduced the price per installation between April and September 2023. Year-on-year, this represents a 25% decrease.
12x
More revenue from new users
Between April and September 2023, we generated more than double the revenue from new users who installed the app.
88%
Higher return on investment
How did we do it?
Precise targeting of new users
Multi-channel PPC strategy
Continuous optimization and testing
- We focused on new Android users.
- We demonstrated the clear value of the app and the benefits of a subscription.
- Personalized messaging helped engage the right target audience.
- Combination of search and display ads.
- Optimization for App Install + ROAS to maximize return.
- Expanded campaigns to more than 10 markets, including Europe, the US, Australia, and New Zealand.
- Regular performance analysis and immediate strategy adjustments.
- A/B testing of creatives and targeting based on data and user behaviour.
- Advertisement customization for individual markets for greater effectiveness.
We optimized ad targeting for installs,
which led to a 65% increase in new users.
How did we do it?
Precise targeting of new users
- We focused on new Android users.
- We demonstrated the clear value of the app and the benefits of a subscription.
- Personalized messaging helped engage the right target audience.
Multi-channel PPC strategy
- Combination of search and display ads.
- Optimization for App Install + ROAS to maximize return.
- Expanded campaigns to more than 10 markets, including Europe, the US, Australia, and New Zealand.
Continuous optimization and testing
- Regular performance analysis and immediate strategy adjustments.
- A/B testing of creatives and targeting based on data and user behaviour.
- Advertisement customization for individual markets for greater effectiveness.
We optimized ad targeting for installs,
which led to a 65% increase in new users.
Challenges and how we overcame them
Diverse markets,
diverse solutions
- Localization of ads and adaptation of creative based on regional specifics.
- Best results: Germany, Poland, USA.
Continuous optimization and testing
- We maintained a low price per install while growing the number of subscribers.
- Detailed analytics and precise campaign optimization helped us achieve this.
Do you have a project? We would be happy to help you.
Contact us today.
